Well, that's a wrap on the first Virtual Programmatic Day of 2022!
The event brought together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. We watched two insightful Keynote presentations and four riveting panel discussions and audience Q&As. It was a fully interactive and engaging experience for everyone and we cannot wait for the next one.
Topics on the agenda included Identity and Privacy, CTV, Diversity and Inclusion, the future of programmatic and the ecosystem post cookies.
A big thank you to our event partners Quantcast and Yieldlove for helping to make this event possible!
In this post, you will find an overview of each of the sessions covered, as well as video recordings for you to view in your own time. Enjoy!
Watch the full event recording here.
The European Ecosystem: New Partnerships and Shift in Value
We began the event with a brilliant opening keynote from Tom Suttle, Senior Digital Advertising Analyst at IAB Europe.
Panel Discussion and Q&A - Identity and Privacy: New Approaches and Innovations
Is the industry on track to operate and innovate in a post-third-party cookie world? This panel focused on the topic of privacy and identity to uncover the challenges and opportunities in Europe today.
Moderated by Naïma Conton, Chief Operating Officer at Sirdata, the panel explored where we are at today and what innovations are available as we transition into a post-third-party cookie world. Naïma was joined by:
Let The Cookie Crumble – The Countdown has Begun
The second keynote presentation came from our sponsor, Quantcast.
As the clock ticks down to 2023, the transition to a future without third-party cookies looms on the horizon. So many narratives of critical importance are wrapped up in this defining moment, from evolving notions of consumer privacy to the outsized role of the walled gardens. Developments over these next few years are set to define the future of advertising on the open internet.
Thankfully, cutting-edge technologies are enabling us to confront the cookie deprecation head-on and provide solutions that are both effective and privacy-first. It is time for a fresh approach, to empower a new era of digital advertising on the open internet.
Join Ilaria Zampori, General Manager at Quantcast Italy & Spain and Francesca Grassi Mantelli, Digital Marketing Cluster Lead at Vodafone as they dive into the Cookie countdown.
Panel Discussion and Q&A - CTV Deep Dive: The Programmatic Opportunity
This panel explored the CTV programmatic supply chain and the buying options available in Europe today. It looks at how it has evolved over the last 12 months and what the future holds for this channel.
The session was moderated by Lauren Bigland, Marketing Director EMEA at MediaMath, who was joined by:
Panel Discussion and Q&A- Diversity & Inclusion: How can we make programmatic more accessible?
Our penultimate panel addressed how we can demand and drive diversity and inclusion in the European digital advertising industry. How are we doing today and how can we continue to improve?
Vytautas Paukštys, Founder of Eskimi moderated this session and was joined by:
Panel Discussion and Q&A - Programmatic Advertising: Future Outlook
Our last panel explored the topics and themes we should be focusing on today, and looked at innovations and what’s next for programmatic advertising, in order to ensure a sustainable future. Moderated by Harriet Cunningham, UK Sales Director for Scibids, this panel featured:
We can't wait to see you at the next Virtual Programmatic Day!