On 9th November, IAB Europe hosted the H2 2022 Virtual Programmatic Day, and with almost 700 people in attendance, it was a huge success!

The Virtual Programmatic Day (VPD) brought together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. From the latest attitudes to programmatic advertising stats and programmatic without cookies to diversity and inclusion and what to expect for 2023, our series of panel discussions and keynote presentations covered everything you need to know in programmatic today. 

In this post, you will find an overview of each of the sessions, as well as the video recordings for you to view in your own time. Enjoy!

Keynote: The European Programmatic Advertising Landscape & Attitudes Towards Programmatic Advertising

In this keynote presentation, Nick Welch, Head of Programmatic, EMEA at IAS and Chair of IAB Europe’s Programmatic Trading Committee shared the latest insights on the development of programmatic in Europe and revealed the latest buy-side and sell-side drivers, barriers and strategies from the latest Attitudes to Programmatic Advertising Report.

Watch the session recording here

Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape

Following an overview of the key trends, drivers and challenges, this panel dove into the latest on the Programmatic Advertising landscape in Europe. The panel discussed how the industry is coming together to overcome the key barriers to investment and what the key opportunities are.

This panel was moderated by Nick Welch, Head of Programmatic, EMEA, IAS & Chair of IAB Europe’s Programmatic Trading Committee who was joined by:

• Ben Geach, Consulting Lead gTech Professional Services, Google
• Ferran Marti Voltas, Programmatic Sales Manager, EMEA, Samsung Ads
• Anne-Sophie Zeller, Publisher Business Development Director, Adform

Watch the session recording here

Panel Discussion with Audience Q&A: Programmatic Without Cookies

This panel dove into different stakeholders’ views on programmatic outcomes and the challenges faced with going into a cookieless world. It discussed the metrics that are being worked towards and how else we can educate on different metrics in our industry.

This panel was moderated by Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp, who was joined by:

• Joanna Burton, Chief Strategy Officer, ID5
• Phil Tolliday, VP, Marketing Science, EMEA, Xaxis
• Amina Begum, Director Solutions Consulting, Xandr
• Michelle Lynn, Global Head, Data Science & Insight, Bloomberg Media

Watch the session recording here

Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we help each other be more diverse and progress the conversation

This panel addressed how we can demand and drive more diversity and inclusion in the European digital advertising industry. It dove into how we are doing today and what we can do to support each other to continue to improve.

This panel was moderated by Maya Tank, Client Partner, DoubleVerify who was joined by:

• Rachel Scheel, SVP DEI & Sustainability, Criteo
• Ravleen Beeston, Regional Vice President, Microsoft Advertising UK
• Nicola Spooner, Senior Director EMEA Ad Solutions, PubMatic
• Sabah Rhodes, Strategic Enterprise Account Director, IAS

Watch the session recording here

Panel Discussion with Audience Q&A – Tackling 2023 – The Big Themes Coming Up

This panel explored the big industry trends we need to be familiar with and the themes that we should be focusing on as we enter 2023 and beyond.

This panel was moderated by Andrew Hayward-Wright, Group Commercial Director Strategic Partnerships, SeenThis and Programmatic & Sustainability Advisor, IAB Europe who was joined by:

• Sara Vincent, Managing Director, UK & IE, Index Exchange
• Maria Ramiro, WEU Head of Huawei Ads Business Development, Huawei Ads
• Jay Kingsley-Brooks, Global Head of Programmatic, OneFootball
• Zuzanna Gierlinska, Managing Director, UK, Xaxis

Watch the session recording here