That’s a Wrap! Check Out the Event Highlights & Videos From Interact 2023

On 23rd-24th May we hosted our annual flagship event Interact in Madrid, where we brought leaders from across the digital […]

On 23rd-24th May we hosted our annual flagship event Interact in Madrid, where we brought leaders from across the digital advertising and marketing ecosystem together to discuss and debate the hottest industry topics of the moment.  

Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of ‘Innovation, Sustainability & Growth’. 

Check out the highlights video here and event images here

We unpacked a wide variety of topics as we looked to help the digital advertising industry become privacy first, tackle sustainability, and drive growth through innovation. From the latest ad spend figures, Retail Media, CTV, the attention economy, and trust, to premium publisher’s advertising models, sustainability, policy and more no stone was left unturned as we uncovered everything essential in our industry today.

Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 240 people joining over the two days, we are delighted to call it a great success.

If you didn’t have the opportunity to join us or did and want to relieve all of the great content, in this post you will find links to all of the highlights, including session overviews, as well as video recordings for you to view in your own time. 

Event Highlights

  • AdEx Benchmark 2022 Study – As always, we kicked Interact off with the AdEx Benchmark Study results led by our Chief Economist, Daniel Knapp – European Digital Advertising Market Grew by 9.8% to a Market Value of €86bn. You can access the top level results here.
  • Day one highlights included a deeper dive into the AdEx 2022 Benchmark study by European Leaders, keynote presentations from P&G and Carrefour Links, CTV, The Attention Economy, and Trust & Transparency. For the session overviews and recordings check out the day one blog post here. 
  • Day two explored The DSA, premium publisher advertising models, the evolution of the TCF, performance marketing, and sustainability. For the session overviews and recordings check out the day two blog post here. 
  • MIXX Awards Europe & Research Awards 2023 – On the evening of the first-day attendees were invited to the Gala Dinner and Awards Ceremony to celebrate the winners of our prestigious MIXX Awards Europe, IAB Europe Research Awards and Outstanding Contribution Award. You can view this year’s winners here and can view our Awards showreel here

Interact 2024 – Stay Tuned!

We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2024.

In the meantime, if you’d like to know more about IAB Europe or how you can get involved in Interact 2024 please do reach out to communication@iabeurope.eu  


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