Thursday 15th September | 12:00 CET | Virtual | Register now
This September, IAB Europe will be hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In our headline event, The Great Debate, we will address best practices, and current initiatives to drive trust and transparency in our industry. Through a series of keynote presentations and panel discussions, industry experts will share their views on what’s being done and what else needs to be done to drive trust and transparency in digital advertising today.
Agenda
12:05 - Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results
Speaker: Tim Elkington, Chief Digital Officer, IAB UK
12:20 - Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results
IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs will discuss what this means for national quality standards within their markets and across Europe.
Moderator: Reyes Justribó, Director, IAB Spain
Speakers:
12:55 - Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry
This panel will look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus will be on ad placement, the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.
Moderator: David Goddard, VP Business Development, DoubleVerify
Speakers:
13:25 - Introductory presentation: Supply Chain Transparency & Sustainability
Speaker: Daniel Knapp, Chief Economist, IAB Europe
13:40 - Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel will discuss the latest initiatives to help maintain transparency and will dive into how we can ensure sustainability in the supply chain.
Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Speakers:
14:15 - New Standards
Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on latest/new standards to drive trust and transparency in our industry
14:30 - Thanks and close
Meet the Speakers
Tim Elkington, Chief Digital Officer, IAB UK
Reyes Justribó, Director, IAB Spain
Simon Harris, DPG Media
Tanya Priyank, Director of International Growth, ShowHeroes Group
David Goddard, VP Business Development, DoubleVerify
Chris Kleinschmidt, Head of Platform Sales, Samsung Ads
Clare Ritchie, Head of Programmatic, Mediacom
Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath
Ines Talavera, Public Policy Officer, IAB Europe
Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk
Matt Barash, SVP Americas + Global Supply, Index Exchange
Laura Wade, Head of Sustainability, Essence
Phil Acton, UK Country Manager, Adform
Alexandre Nderagakura, IAB Europe’s Technical Director
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