20th & 21st September | – Register here
DMEXCO is a meeting place and community for all key decision-makers from digital business, marketing and innovation. This year, DMEXCO will take place in Cologne on September 20 & 21, 2023 at the Koelnmesse exhibition grounds. Experience networking, exchange and business!
Be there when DMEXCO, Europe's leading digital marketing and tech event, opens its doors and experiences networking, exchange, and business! Meet industry leaders, get inspired by exciting keynotes and show your best dance moves at the DMEXCO booth parties. We are looking forward to seeing you!
To find out more click here
7th June | – Register here - In-person: 8:30am BST / Live stream: 9:25am BST
Results, ROI and bang for your buck… Today is all about how you set yourself up for the best outcomes from your ad investment, which comes down to how you protect it, measure it, track it and optimise it.
Join in-person or virtually for Campaign’s exclusive event, in partnership with DoubleVerify, to explore the next frontier in digital marketing and address questions around attention metrics and verification such as:
The conversation will feature two cross-industry expert panels including our own CMO Helen Mussard and two inspiring keynotes.
Venue address: RSA House, 8 John Adam Street, London WC2N 6EZ
To find out more click here
9th & 10th May | – Register here
On May 9 and 10, 2023, Hamburg will once again welcome movers and shakers from across the digital and marketing space for the OMR Festival. Attendees can expect an eventful two days of keynotes by key industry actors and international stars on multiple stages, Masterclasses, Side Events, Guided Tours, Expo Halls and concerts at the Festival grounds and all across the Hanseatic City of Hamburg
To find out more click here
30th & 31st May | – Register here
This year’s theme of IAB Forum is:
2023 says: Call! What strategy for “interesting times”?
Join IAB Poland in Warsaw for their two day event looking at what strategy is best to face the newly changed climate. Click here for more information.
Recent years have seen waves of events causing significant changes in the world. Living and working in the new normal has become a challenge — but certainly not the last we’ll have to face in the near future. The perspective of economic recession and growing unemployment, the cost of operations or the low consumption rate are just some of the factors that affect business and the industry in general. The war taking place right next door, so to speak, is an additional concern.
This is yet another test for the marketing, communications, creative industries as well as for the creators of tools for the digital world. We’ve learned to cope with change and transformation on steroids. The industry’s growth has accelerated, digital spending has surpassed TV, and hybrid work has opened up a range of new opportunities.
In 2023, let’s say it out loud: Call! We’ll see if we have become resilient enough in the areas of business, strategy, technology, media, interpersonal relations in recent years — and if we are managing this energy the right way. We’ll talk honestly about what has turned out to be a typical hype or a catchy buzzword, and what has actually brought long-term change, had a positive impact on business, and what helps the online industry grow. About what we think will work in these “interesting times”.
This is all the more important because we all ask ourselves the same questions: Which strategies work in business? Which areas are the foundation of today’s development? Do we keep business alive or strive for growth? Who bears the cost of change? Is the industry ready? Has digital reached maturity yet? Is the marketer mature enough to cope with the dynamics of change?
Should we increase marketing activity? Should we focus on survival or development? Should we nurture loyalty or perhaps actively look for prospects? Which online channels make the industry grow? How to optimise media spending? Do we go back to our roots or experiment?
Is omnichannel harmful or helpful? How do you keep activities and operations consistent? What approach to communication works? What should we convey in communication? Can we speak of a return to classic marketing strategies and digital fatigue? TV reinvented? Can everything be moved to the online world?
How do you fight for attention in the digital environment? How to maintain brand authenticity? How to address the changing expectations of customers? What is the condition of democracy in society? Can we speak of stratification of society or an emergence of new social classes? How do we make marketing sustainable?
Is the pressure to grow without increasing consumption real? Is ESG a choice or a must? How big is the scale of greenwashing in the industry? Are the existing technological solutions appropriate to the changes taking place? What do we need from technology? Automation or “carbon-based” assets? What about industry security in the new era?
Who is the leader for “interesting times”? Relationship versus loyalty. Can we speak of an employee’s market in the industry? Work quality — at home versus in the office. A loyal employee — meaning? Employer forcing employees to work from the office or one with a flexible approach? Team relationships built only online or rather in person? How to address the issue of employee well-being?
We would like you to provide us with a submission addressing one of the following seven areas of the marketing industry. Let’s take a closer look at the commonly used or ready-to-use strategies for functioning in “interesting times”. Let’s bust the myths and focus on what really works. Let’s show what drives the marketing (online?) industry and its creators and let’s consider the direction in which it will evolve.
Monday 24th April | 12:00 CET – Register here
Join IAB Europe’s Chief Economist for a ‘State of the Nation’ digital advertising overview.
In these uncertain times, with added economic pressure, Daniel will share his latest outlook on digital advertising eco-system.
After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.
Thursday 9th May| 15:00 CET – Register here
IAB Europe will bring together a panel of experts from its Brand Advertising Committee to discuss advertising within In-Gaming environments in Europe.
This webinar will explore the key opportunities, challenges, and innovations in this nuanced advertising space. Hear from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
If you would like to join this free event register here!
Join the Programmatic Pioneers Summit on the 25th & 26th May in London - Register Here
The Programmatic Pioneers Summit is Europe's biggest programmatic and digital media event for brands, agencies, publishers and tech companies.
With 30+ insightful sessions led by 60+ senior programmatic media experts from some of Europe’s biggest brands, you'll gain practical insights that address your biggest priorities to help you future-proof your programmatic strategy.
The Programmatic Pioneers Summit is the only place you can learn from and network with Europe’s leading brands and key players to address your biggest programmatic and digital media priorities.
Programmatic Pioneers Summit 2023 Agenda Themes Include:
For more information about this unmissable event, and to find out how to register, click here
Interact is back for 2023 and we are very excited to be heading to Madrid 23rd - 24th May to explore all things Innovation, Sustainability & Growth. In partnership with IAB Spain, across two-days we will be bringing industry experts together to discuss and debate how we become privacy first, tackle sustainability and drive growth through innovation in the digital advertising industry. Key topics on this year's agenda include, but are not limited to:
We have some fantastic speakers lined up too, so keep your eyes peeled for more information coming on this soon.
If you haven’t been to Interact before and want to know what all the hype is about, why not check out our 2022 wrap blog post here. It’s full of event highlights, videos and more to give you a sneak peek into what you can expect when you join us in Madrid.
For more information see our Interact page here.
