Winners Will be Announced on 23rd May at IAB Europe’s Annual Conference Interact!

11th May, 2023, Brussels, Belgium: IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards 2023. The annual award competitions showcase the very best of digital advertising from across Europe. Winners of the awards are renowned in the industry for delivering some of the best impactful and innovative work that Europe has ever seen! 

Celebrating and sharing the very latest innovations in digital advertising research and campaign development is a key IAB Europe objective and we would like to thank everyone who took the time to enter. 

IAB Europe would like to thank all of the jury of experts from across the digital advertising and research industry who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Bloomberg Media, Visa, Publicis Groupe, TikTok, The Good Loop, PHD, Samsung Ads, Freewheel and DoubleVerify, across more than ten European countries. 

Winners Announced at IAB Europe’s Flagship Event ‘Interact’ on 23rd May!

The winners will be announced at IAB Europe’s Interact event on the 23rd May. This annual flagship event is a must-attend for the digital advertising and marketing industry. In partnership with IAB Spain, IAB Europe will be hosting two days of unmissable keynote speeches, panel discussions, and networking opportunities. 2023 will be the year of action for the industry. With a central theme of ‘Innovation, Sustainability & Growth,’ the event will cover a wide range of topics as the industry looks to become privacy first, tackle sustainability, and drive growth through innovation in the digital advertising industry. 

To celebrate the shortlisted campaigns and announce the winners, a gala dinner is hosted on the evening of day 1 of the event. Tickets are available to attend just the gala dinner or a ticket can be bought to attend both the event and dinner. For more information on the agenda please visit IAB Europe’s website here - https://iabeurope.eu/interact/. 

Secure your tickets here 

MIXX AWARDS SHORTLISTS

Brand Advertising Campaign

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece

HORNBACH - Garden on the run by MEDIAPLUS GERMANY

The Goatiful Launch of Kozel in Romania by Cheil Centrade

Vodafone 23 April 5G Stadium Concert by Carat

The Bear Right Tax Initiative by TheNEW

Branded Content

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

#22EpicNights by Cheil Centrade

ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY

WHOOPing Ireland into Shape by Spark Foundry

HORNBACH - Garden on the run by MEDIAPLUS GERMANY

April 23rd Children's Day 5G Technology by VMLY&R Istanbul

Campaign Effectiveness

Bookvertising by Saatchi Creative Hub Bucharest

Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN

WHOOPing Ireland into Shape by Spark Foundry

Vodafone Freezone TikTok Launch by Vodafone Turkey

InstaGrand #Justenjoy, IT'S GOOD by Pom Pom Communications

Connected TV Advertising

Grundig Eco-Anxiety Campaign by Ingage Media

Reaching Light TV Viewers on CTV by Core

Rise to the Vacation by Samsung Ads

Digital Audio Advertising

Taking Action with Voice Technology for MSC Cruises by Xaxis and Say It Now

Thirst for Data by MEDIAPLUS GERMANY

Warm Good Night Stories by Noble Graphics

Digital OOH Advertising

The Neverending Chase by Havas Media & Havas Italy

OMNICHANNEL EXPERIENCE by VODAFONE TÜRKİYE

Direct Response/Lead Generation Campaign

Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe

Playing with the Snake by Havas Play

Audi Attention Optimization for Performance by EssenceMediacom Switzerland

Ecommerce

Ice Cream Now by Unilever & Mindshare Poland

From Worrying to Peaking at the End by Fingerspitz

Effective Use of Data

Warsteiner - Thirst for Data by MEDIAPLUS GERMANY

meridol Turkey - Co-Pilot beat human intelligence! by GroupM Nexus Turkey

Ice Cream Now by Unilever & Mindshare Poland

Making Race For Life Unmissable by GroupM Nexus

Audi Attention Optimization for Performance by EssenceMediacom Switzerland

Xaxis transforms media and data into outcomes for Mars by EssenceMediacom Greece

Influencer Marketing

Xbox – Equality Controller by MEDIAPLUS GERMANY | SERVICEPLAN

Domino's Effect by Arena Media Spain

Grand Job Experience by v8 & 

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

Playing with the Snake by Havas Play

In-Gaming

Adopt a Mod by Havas Play

Grand Job Experience by v8 & Kaufland Romania

ING CITY IN ROBLOX by GONG

Privacy Protectors by Twitch

Olips Gaming by Wavemaker

Integrated Advertising

Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe

ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY

Vodafone - April 23rd Children's Day 5G Technology by VMLY&R Istanbul

#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece

Vote for tomorrow by together& advertising agency

Native Advertising

Volkswagen and PHD agency take Petal Ads for a test drive to deliver innovative native ad campaigns by Petal Ads

Non-Profit/Corporate Social Responsibility

The Bear Right Tax Initiative by TheNEW

Xbox – Equality Controller by MEDIAPLUS GERMANY | SERVICEPLAN

Vodafone - Every 11 Minutes by VMLY&R Istanbul

Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN

Banvit - It is okay just as long as there is equality in life by MullenLowe Istanbul

Turkey's first EyeBrand period tracker app Periosfer by Essencemediacom Turkey

Product Innovation

Grand Job Experience by v8

NAverse by Havas Play

Visibility for real by Toyota, GroupM Nexus (Xaxis The&Partnership, Acceleration) and Tobii

Grand Single Origin by Pom Pom Communications

Grand Vesela by Pom Pom Communications

Olips Gaming by Wavemaker Turkey

[NEW] Retail Media

Vodafone Metaverse Store by VMLY&R Istanbul

Search Advertising

Reinventing Search Strategy: How Samsung Smart TVs Utilized Video, Retailer, and Social Search to Drive Revenue Growth by Starcom Romania

Fingerspitz & Cortina – Brand term advertising on Google... do or don't? by Fingerspitz

Social Media

Bookvertising by Saatchi Creative Hub Bucharest

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN

On Romanian's Mother Tongue by v8 & Kaufland

Yuki Saaki by Saatchi Creative Hub Bucharest

[NEW] Sustainability Campaign

Grundig Eco-Anxiety Campaign by Ingage Media

Irish Life Responsible Pensions by Zenith, part of Core

IKEA - naturally sustainable! by EssenceMediacom Switzerland

Aqua Allegoria October 2022 by Guerlain & IMPACT+

FINISH - WATER IS IN OUR HANDS by VALUECOM

Video Advertising

The Bear Right Tax Initiative by TheNEW

HORNBACH - Garden on the run by MEDIAPLUS GERMANY

Vodafone - April 23rd Children's Day 5G Technology by VMLY&R Istanbul

Colorful words feat. VALMAR by Lounge Group

On Romanian's Mother Tongue by v8 & Kaufland

Virtual and Augmented Reality or other new technologies

NAverse by Havas Play

Vodafone - April 23rd Children's Day 5G Technology by VMLY&R Istanbul

The Neverending Chase by Havas Media & Havas Italy

Olips Gaming by Wavemaker

YSL Lash Clash AR Experience by Tempo OMD Hellas

RESEARCH AWARDS SHORTLIST 

Audience Measurement

Total Video Audience by Nielsen

Brand Advertising Effectiveness

‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by Teads

Capitalising on inspiration: Unlocking a ski resort’s potential through emotional understanding by Wunderman Thompson

Consumer Attitudes and Behaviour

Kantar’s Media Reactions 2022: Which ad platforms do people prefer? By Kantar

Your Online Voices: Your Voice, Your Choice by EDAA - European Interactive Digital Advertising Alliance

DoubleVerify: Four Fundamental Shifts in Advertising and Media Report by DoubleVerify

Cross-Media Measurement

Qreach; our brand new KPI that minimizes contact pollution and optimizes towards impactful reach by Wavemaker/GroupM

Total Video Audience by Nielsen

Data Effectiveness

Samsung Ads Enhanced Addressable CTV Targeting by Kantar Media

Digital Advertising and Marketing Industry Insights

ISBA & PwC Programmatic Study II by PwC

Collaborating with 41 parties provides the entire industry with crucial insights about awareness impact by GroupM

DoubleVerify: Four Fundamental Shifts in Advertising and Media Report by DoubleVerify

Samsung Rips The Lid Off TV Measurement With Behind The Screens Series by Samsung Ads

Research Innovation

ISBA & PwC Programmatic Study II by PwC

‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by Teads

PHD Viewermatch by PHD UK

[NEW] Sustainability Measurement

Advanced tech solution to reduce digital advertising environmental impact by IMPACT+

[NEW] OUTSTANDING CONTRIBUTION AWARD SHORTLIST

Laura Wade, Global Head of Sustainability Strategy, EssenceMediacom

Lyndon M, Marketing Manager, EMEA, DoubleVerify

David Bauckmann, CTO, Impression Media s.r.o

Michal Buszko, Advanced Measurement Manager, Nielsen

Ferran Voltás, EMEA Programmatic Sales Manager at Samsung Ads