It’s that time of year again. Have your say in IAB Europe’s annual brand safety and suitability in the digital advertising industry poll.
Since numerous high-profile incidents occurred involving ads from major brands showing up next to unsuitable content back in 2017, brand safety and suitability has become a top priority for marketers and publishers alike.
But what tools do you find most helpful in helping to solve this problem? And which channels do you feel need more support to tackle brand safety? Have your say on these key questions and more in our brand safety poll, and enter for your chance to win a €200 Amazon voucher.
Whilst there are lots of studies available that look at consumer views, we want to find out what is actually happening from those most in the know - Digital advertising industry experts. We want your views on how brand safety and suitability has been tackled in 2022 and what action needs to be taken in 2023 to drive the industry forward.
Don’t miss out! The deadline to complete this survey is Friday 10th February, and it will take just 10 minutes to complete.