One Trust is hosting The Digital Privacy Experience Summit!
The expanding regulatory environment, evolving data and technology landscape, and increase in consumer awareness around data are impacting brands around the world. How can brands and publishers use privacy as an essential element of consumer trust, and drive responsible privacy practices that power great experiences?
The Digital Privacy Experience Summit brings together privacy, marketing, and technology teams to discuss the complex challenges businesses are facing in 2022, and how they are turning trust into a competitive advantage. This free virtual event will include workshops with industry leaders, fireside chats, and in-person networking receptions in New York City, San Francisco, Atlanta, and London (scroll down for venue details). You will learn:
- The regulatory and technology changes companies are facing in 2022
- How companies can thrive in a “cookieless world” and why businesses still need to follow consent requirements
- Best practices for building a powerful strategy that focuses on first-party data capture and activation
- How to honor consumer choices throughout the consumer journey across domains and devices
- How privacy, data management, and marketing teams can collaborate to design user-centric, privacy-first experiences
Register here
Harness the potential and media quality of your brand on TikTok!
With over 1 billion users worldwide, TikTok has become an entertainment platform embraced by all generations, and a powerful and distinctive channel for brands to creatively reach their audiences.
In an in-feed environment where a multitude of created content coexists, brands need more than ever to ensure that their advertisements appear in content adapted to their image. Indeed, numerous studies have shown that a relevant advertising context improves consumers' perception of a brand and an advertisement.
During this webinar organised jointly by IAS and TikTok, we will come back to the challenges of Brand Safety for brands and the advertising and creative opportunities on TikTok.
We will detail our new Brand Safety in-feed IAS solution on TikTok and its main results. We will also be announcing our new IAS media-grade capabilities coming to TikTok. And finally, we will talk to an advertiser and an agency experienced in Brand Safety on TikTok.
See you on March 24th!
Please note, the event will be in French.
Register here.
The 2022 Advertising Canvas, Unveiled.
Unveil is Outbrain’s largest digital event and takes place once a year across the globe. The event gives marketers a unique opportunity to discover the many new capabilities of the Outbrain platform to deliver on ad creativity, and unlock the latest technologies that drive better performance and simplicity for campaigns.
Why should you attend Unveil?
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You’ll learn about the newest ad experiences and creative services on Outbrain to attract and acquire new customers.
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You’ll get the first look at brand new cookieless optimization technology critical for marketers to understand.
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You’ll get a demo of powerful new dashboard tools that will help you and your team save time and be more successful in running Outbrain campaigns.
Unveil is a 40-minute event and free of charge.
Pick the day and time that works best for you:
March 15th @ 11AM EDT | March 16th @ 11AM CET | March 17th @ 3PM AEDT
REGISTER TODAY
A New Era for Marketing and Advertising
How is the marketing & advertising industry’s quest to create consumer-centric, privacy-first marketing progressing?
Throughout 2021, the pace of global digitisation continued, increasing the value of consumers’ personal data and raising awareness of the need to ensure this is protected. At the same time, the fundamental tools, which the marketing & advertising industry relies on for personalised marketing, have become compromised. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law means that the industry has to rethink how it markets to consumers.
Big Tech platforms are set to thrive in this first-party era, but does this mean the end of the open internet and independent ad tech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position.
The fourth annual ATS Madrid event brings together senior stakeholders across the media, marketing, and commerce industries for panel discussions, keynote presentations, fireside chats, and networking, to deliver insights and strategies to take digital to the next level.
Attend ATS Madrid this year to hear discussions including:
- Have marketers and brands adapted to a cookieless advertising environment? How are they reaching new audiences in this landscape?
- What is the value of tools and solutions which don’t rely on third-party data and/or mobile identifiers? Who is driving technology innovation in this area, and how important will this be in the coming 12 months?
- Where are the fresh opportunities for buyers and sellers to gain more control over their businesses, while improving the marketing & advertising experience for customers?
- What will measurement look like in this new era of marketing and advertising? Are we finally learning how to put the consumer first?
- How are opportunities such as retail media being embraced across the ecosystem?
Register here.
June 14 & 15
A New Era for Marketing and Advertising
How is the marketing & advertising industry’s quest to create consumer-centric, privacy-first marketing progressing?
Throughout 2021, the pace of global digitisation continued, increasing the value of consumers’ personal data and raising awareness of the need to ensure this is protected. At the same time, the fundamental tools, which the marketing & advertising industry relies on for personalised marketing, have become compromised. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law mean that the industry has to rethink how it markets to consumers.
Big Tech platforms are set to thrive in this first-party era, but does this mean the end of the open internet and independent ad tech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position.
Now in its 12th year, ATS London brings together senior stakeholders across the media, marketing, and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking, to deliver insights and strategies to take digital to the next level.
Attend ATS London this year, to hear discussions including:
- Have marketers and brands adapted to a cookieless advertising environment? How are they reaching new audiences in this landscape?
- What is the value of tools and solutions which don’t rely on third-party data and/or mobile identifiers? Who is driving technology innovation in this area, and how important will this be in the coming 12 months?
- Where are the fresh opportunities for buyers and sellers to gain more control over their businesses, while improving the marketing & advertising experience for customers?
- What will measurement look like in this new era of marketing and advertising? Are we finally learning how to put the consumer first?
- How are opportunities such as retail media, social commerce, mobile, and gaming being embraced across the ecosystem?
Register here.
April 26th-27th
The Future of Digital Advertising.
d3con is the largest conference tackling the future of digital advertising. Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers. At d3con, you will have the chance to meet leading experts in Programmatic Advertising from all relevant backgrounds: advertisers, agencies, publishers and innovative technology and platform providers. IAB Europe's Chief Economist, Daniel Knapp, will be hosting a panel on the Future of CTV.
The event will run over two days, with the Advertisers Day taking place on April 26th, offering an agenda exclusively devoted to answering advertisers' questions. On April 27th, d3con will host the d3con Conference with an agenda open to advertisers, agencies, publishers, technology and platform providers and all others alike.
Take a look at the agenda here.
Get your pass here.
14-16th June 2022 | Malaga
The world’s leading event dedicated to Digital Transformation
Digital Enterprise Show enables digital business transformation to happen, gathering cutting-edge technologies and top-notch speakers to meet delegates´ objectives, challenges, and needs. It is a high potential B2B platform to generate business, elevate the brand, strengthen thought leadership and reinforce business relationships with relevant stakeholders. The global expo with over 300 world’s top tech companies, Congress with 500 world’s best experts sharing their successes related to Digital Business Transformation, thousands of visitors, to dialogue upon digital impact on business and enterprise´s competitiveness.
For more information about this unmissable event, and to find out how to register, just click here.
22nd and 23rd of March | MarTech in the Next Normal: Customised, Connected & Cohered
The Virtual MarTech Summit is where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.
As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. Coming to the next Normal, businesses are braced for an era of customisation, connection, and cohesion.
This 2-day summit, with a focus on B2C & B2B two tracks, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Cookieless, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
Use our promo code: IAB15 for a discounted ticket!
Register now - https://themartechsummit.com/virtual-europe
Tuesday 24th May 2022 | DX, Next Generation CX, Future Trends
As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. The next generation of customer experience is here and it’s digital. This 1-day summit, focused on Digital Platforms, Next Gen CX, and Future Trends, will be delivered through a blend of fireside chats, panel discussions, and expert talks. There will be a guaranteed 85% attendance of senior leadership positions, ensuring you will learn and network with the likes of CMOs, Heads, Directors, etc.
For a IAB Europe member discount, please contact Marie-Clare Puffett (puffett@iabeurope.eu)
For more information about this unmissable event, and to find out how to register, just click here.
Join this virtual session, led by OneTurst, to learn how your organisation can leverage smart preference management to overcome the deprecation of third-party cookies. You’ll also see a short product demo of OneTrust’s first-party data solution.
For more information, and to register click here.
Data collection is essential to offering consumers a robust personalized experience — yet without clear value exchange, consumers are often hesitant to share. Join OneTrust on 18th January at 4 pm GMT to learn about the importance of data transparency.
Find out more and join the free event here.
With the growth of streaming, Connected TV (CTV) has firmly established itself as a critical component of the digital media landscape. This virtual event will dive into the standards and technology solutions for brand-safe and viewable ads on CTV. There are some fantastic topics on the agenda, namely, ad sales & delivery, ad fraud, brand safety, measurement, privacy, and interactivity in CTV advertising, and the surrounding landscape.
Join experts from ad tech companies and streaming video publishers who will talk about how they are deploying the Tech Lab standards to achieve scale, security, and consistency in video ad delivery. The event will also focus on specific aspects of the European CTV market landscape, such as AddressableTV, HbbTV, and others.
The event will address the tech foundations of how to:
- Overcome challenges around Server-Side Ad Insertion (SSAI)
- Support transparency to minimize ad fraud
- Provide brand-safe environments for advertisers
- Build privacy-first addressability
- Enable cross-screen ROI measurement
(This event has been programmed for attendees located in European time zones but is open to all.)
Register here.
Join the IAB Tech Lab for the first Addressability Solutions Roadshow of 2022! Hear a recap of the evolution of the proposed specifications from 2021, and dive into the technical challenges and opportunities the industry will face as we chart a course towards responsible addressability backed by technical accountability and consumer privacy. Local business and technology leaders will outline the details of what each specification proposes, how it impacts various businesses and the broader ecosystem, and how to plug in and help shape these important initiatives. You’ll walk away well-versed in various Tech Lab proposals within Project Rearc, including:
- Seller Defined Audiences specification
- Accountability Platform specification
- Global Privacy Platform specification
- Id-sources.json specification
You won't want to miss it!
Register here.
