7th June | Register Here
In times of war, the civilised world’s support is critically important to Ukraine. The digital advertising industry has no geographical boundaries, it has to ensure a viable regime even during martial law, serving customers around the world, paying taxes, and supporting jobs. For the vast majority of economies, military action equals the greatest business risk, forcing the termination of contracts. However, isn't it time to reconsider this approach? Why does hybrid war force us to transform the form of cooperation, and not terminate it? How can the global ad tech community help Ukraine now? Join this webinar, streaming live from Kyiv as a panel of experts discuss these important questions and more.
20th & 21st September | – Register here
DMEXCO is a meeting place and community for all key decision-makers from digital business, marketing and innovation. This year, DMEXCO will take place in Cologne on September 20 & 21, 2023 at the Koelnmesse exhibition grounds. Experience networking, exchange and business!
Be there when DMEXCO, Europe's leading digital marketing and tech event, opens its doors and experiences networking, exchange, and business! Meet industry leaders, get inspired by exciting keynotes and show your best dance moves at the DMEXCO booth parties. We are looking forward to seeing you!
To find out more click here
7th June | – Register here - In-person: 8:30am BST / Live stream: 9:25am BST
Results, ROI and bang for your buck… Today is all about how you set yourself up for the best outcomes from your ad investment, which comes down to how you protect it, measure it, track it and optimise it.
Join in-person or virtually for Campaign’s exclusive event, in partnership with DoubleVerify, to explore the next frontier in digital marketing and address questions around attention metrics and verification such as:
The conversation will feature two cross-industry expert panels including our own CMO Helen Mussard and two inspiring keynotes.
Venue address: RSA House, 8 John Adam Street, London WC2N 6EZ
To find out more click here
9th & 10th May | – Register here
On May 9 and 10, 2023, Hamburg will once again welcome movers and shakers from across the digital and marketing space for the OMR Festival. Attendees can expect an eventful two days of keynotes by key industry actors and international stars on multiple stages, Masterclasses, Side Events, Guided Tours, Expo Halls and concerts at the Festival grounds and all across the Hanseatic City of Hamburg
To find out more click here
30th & 31st May | – Register here
This year’s theme of IAB Forum is:
2023 says: Call! What strategy for “interesting times”?
Join IAB Poland in Warsaw for their two day event looking at what strategy is best to face the newly changed climate. Click here for more information.
Recent years have seen waves of events causing significant changes in the world. Living and working in the new normal has become a challenge — but certainly not the last we’ll have to face in the near future. The perspective of economic recession and growing unemployment, the cost of operations or the low consumption rate are just some of the factors that affect business and the industry in general. The war taking place right next door, so to speak, is an additional concern.
This is yet another test for the marketing, communications, creative industries as well as for the creators of tools for the digital world. We’ve learned to cope with change and transformation on steroids. The industry’s growth has accelerated, digital spending has surpassed TV, and hybrid work has opened up a range of new opportunities.
In 2023, let’s say it out loud: Call! We’ll see if we have become resilient enough in the areas of business, strategy, technology, media, interpersonal relations in recent years — and if we are managing this energy the right way. We’ll talk honestly about what has turned out to be a typical hype or a catchy buzzword, and what has actually brought long-term change, had a positive impact on business, and what helps the online industry grow. About what we think will work in these “interesting times”.
This is all the more important because we all ask ourselves the same questions: Which strategies work in business? Which areas are the foundation of today’s development? Do we keep business alive or strive for growth? Who bears the cost of change? Is the industry ready? Has digital reached maturity yet? Is the marketer mature enough to cope with the dynamics of change?
Should we increase marketing activity? Should we focus on survival or development? Should we nurture loyalty or perhaps actively look for prospects? Which online channels make the industry grow? How to optimise media spending? Do we go back to our roots or experiment?
Is omnichannel harmful or helpful? How do you keep activities and operations consistent? What approach to communication works? What should we convey in communication? Can we speak of a return to classic marketing strategies and digital fatigue? TV reinvented? Can everything be moved to the online world?
How do you fight for attention in the digital environment? How to maintain brand authenticity? How to address the changing expectations of customers? What is the condition of democracy in society? Can we speak of stratification of society or an emergence of new social classes? How do we make marketing sustainable?
Is the pressure to grow without increasing consumption real? Is ESG a choice or a must? How big is the scale of greenwashing in the industry? Are the existing technological solutions appropriate to the changes taking place? What do we need from technology? Automation or “carbon-based” assets? What about industry security in the new era?
Who is the leader for “interesting times”? Relationship versus loyalty. Can we speak of an employee’s market in the industry? Work quality — at home versus in the office. A loyal employee — meaning? Employer forcing employees to work from the office or one with a flexible approach? Team relationships built only online or rather in person? How to address the issue of employee well-being?
We would like you to provide us with a submission addressing one of the following seven areas of the marketing industry. Let’s take a closer look at the commonly used or ready-to-use strategies for functioning in “interesting times”. Let’s bust the myths and focus on what really works. Let’s show what drives the marketing (online?) industry and its creators and let’s consider the direction in which it will evolve.
Wednesday 22nd March & Thursday 23rd March, London| 09:00 GMT – Register here
Celebrating 10 years of new video frontiers VideoWeek are bringing you two days of quality content including:
As an IAB Europe member you can use code IABEUROPE15 to get 15% off
Tuesday 14th March | 10:00 CET – Register here
IAB Spain will host the Sustainability Conference, sponsored by Google. This event will be held in the Meeting Place auditorium at Castellana 81 and will also be streamed live.
During the event, the Sustainable Digital Advertising Guide will be presented , which includes the first response recommendations of the Digital Advertising Industry to the Climate Crisis, a document prepared by the Sustainability Working Group. In addition, there will be speakers from IAB Europe and IAB TechLab who will talk about initiatives that are being carried out both in the United States and in Europe and will share the conclusions of the latest sustainability reports that are being carried out internationally.
Thursday 16th March | 11:30 - 12:30 GMT – Register here
Join Comscore to better understand the metrics and trends in the UK social media and digital landscapes and learn how to effectively integrate your digital and social media strategies for greater marketing success. They will discuss:
Wednesday 1st March | 11:00 CET – Register here
Following the survey produced by IAB Europe "State of Readiness - Sustainability in Digital Advertising", which analysed how our industry is facing sustainability and what measures are adopted by individual companies, IAB Italia has decided to organise a webinar to present the state of the art of sustainability in the digital advertising industry in Italy.
Together with IAB Europe, PubMatic and Teads, we will talk about how companies in our country are moving on the issue of sustainability, analysing tools and methods adopted through case histories and best practices.
Meet our Speakers:
Join the Programmatic Pioneers Summit on the 25th & 26th May in London - Register Here
The Programmatic Pioneers Summit is Europe's biggest programmatic and digital media event for brands, agencies, publishers and tech companies.
With 30+ insightful sessions led by 60+ senior programmatic media experts from some of Europe’s biggest brands, you'll gain practical insights that address your biggest priorities to help you future-proof your programmatic strategy.
The Programmatic Pioneers Summit is the only place you can learn from and network with Europe’s leading brands and key players to address your biggest programmatic and digital media priorities.
Programmatic Pioneers Summit 2023 Agenda Themes Include:
For more information about this unmissable event, and to find out how to register, click here
Join DoubleVerify for their Sustainability in Advertising event on the 8th February at 16:00 GMT.
The way a brand expresses its values is becoming as important as the products it sells. Brand values impact reputation, consumer buying decisions, loyalty, and advocacy – all of which will play a very important role in the anticipated economic downturn. Advertising is one major way a brand manifests its values – aligning where you spend your media dollars with your values, including your social and environmental impact objectives. One of the key areas of concern for brands is sustainability. Increasingly, consumers are putting pressure on brands to eliminate or reduce their carbon footprint, including the emissions generated by their digital advertising. According to a recent Microsoft/Dentsu study:
And consumer concerns about the carbon footprint of digital advertising are warranted. According to Scope3’s measurement, the average video/display impression emits 1 gram of CO2 when measuring its complete supply chain – meaning 1M impressions equals a metric tonne of emissions.
In this session, we’re bringing together top brands and industry leaders – including our partner Scope3 – to speak about how brands are addressing sustainability and tracking environmental impact of their supply chains. We’ll answer such questions as:
For more information about this unmissable event, and to find out how to register, click here
