4th & 5th October - Barceolna | Register here
Our Marketing and Insights Director Marie-Clare will be speaking on the 5th October on 'Retail Media through a European lens' . Retail Media has emerged as a powerful digital advertising tool in recent years, but as with any emerging technology or solution it encounters its fair share of challenges. In this presentation, Marie-Clare will provide an update on the European Retail Media market, shedding light on the existing challenges and opportunities. Additionally, she will dig into the need for standardisation in this space and how the industry can work together to support the future of Retail Media.
Find out more and register here.
The E-commerce Germany Awards, now in its 7th edition, holds a prominent position as the most significant industry competition in Germany, dedicated to recognizing excellence among e-commerce service providers, uniting industry leaders and innovators for an unforgettable event.
With over 80,000 industry representatives expressing interest, the EGA has evolved into a highly anticipated annual gathering, uniting the e-commerce community's best and brightest. It serves as a platform for established companies to showcase their achievements and emerging players to gain recognition, expanding their customer base.
The event offers a thrilling contest, an elegant award ceremony, and an exhilarating networking party, providing the perfect blend of acknowledgment and jubilation.
Be part of this exclusive event by marking November 20, 2023, when submissions open.
Join celebrating e-commerce excellence, expanding your network, and gaining valuable industry insights!
Learn more about the contest here
The E-commerce Berlin Expo is the largest pure-play e-commerce event in Germany and the go-to destination for anyone in the industry. It offers a unique blend of exhibition and conference formats, providing visitors with unparalleled opportunities for business growth, knowledge sharing, and networking.
The highly anticipated 8th edition is set to take place on February 22, 2024, at STATION Berlin. The event is expected to attract over 10,000 attendees, bringing together a diverse and engaged community of e-commerce professionals.
The Expo boasts an impressive lineup of over 280 service providers from Germany and 30 international markets, offering attendees unparalleled access to the latest solutions and innovations in the e-commerce industry.
Moreover, the event features an extensive conference program, featuring over 70 industry experts and thought leaders sharing their insights and expertise on multiple stages and during masterclasses.
In addition to the exhibition and conference, the Expo also offers numerous opportunities for attendees to connect and network with industry peers. With over 10,000 online shop representatives, retailers, manufacturers, and wholesalers, the event presents a unique chance to build relationships, share ideas, and foster collaboration.
Attendance to the event is completely free of charge upon online registration on the organizer's website. Don't miss out on this unique opportunity to grow your business, expand your network, and stay ahead of the curve in the e-commerce industry.
Watch the video recap of the event here
Register for your free visitor ticket here
Discover exhibiting options here
Learn how to become a speaker here
4th October | – Register here
Join Ecommerce Summit 2023 at the INTERPRED - WTC in Sofia, Bulgaria
E-commerce is one of the most dynamically developing sectors of the economy.
According to Statista.com, e-retail sales will reach $6.3 trillion this year globally compared to $5.7 trillion in 2022 and $1.33 trillion in 2014. This means that in 10 years, the volume of sales on a global scale increased by nearly 5 times.
According to forecasts, in 2026 online sales worldwide will reach 8.15 trillion dollars, and the leading markets for e-commerce are China, USA, Great Britain, South Korea and Denmark.
In some markets with lower penetration of online commerce, the growth potential is even higher. This makes online operations a must for any trader who aims for long-term development in the sector and expansion in national and international markets.
Mobile commerce, social commerce, chatbots and other applications of artificial intelligence and virtual reality in the sector are increasingly mandatory to ensure growth and to capture market positions.
If you want to learn the latest trends in the field of e-commerce, the eCommerce Annual Summit 2023 is the event where you will see and hear from industry experts with many years of experience in the field.
11th July | 11:30 CET - Register here
Join Comscore for ‘Targeting Gen Z in the UK market’, a deep dive into Comscore data around what makes this consumer tick.
Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director will share new insights on understanding, reaching, and engaging with this audience, live.
Find our more and secure your space here.
11th & 12th October | – Register here
eCom Business Live is the leading global event to accelerate your online business sale with endless opportunities to sell within the eCommerce marketplace. The event is an amazing opportunity to any retail professionals, digital entrepreneurs and online business owners who want to elevate their business to the next level! Taking place on 11th & 12th of October, Messe Frankfurt, Germany will be transformed into an ultimate hub to boost exponential growth of ecommerce sector sales!
They will bring you the latest eCommerce industry trends and strategies in an exciting pivot for every online seller to help you scale your business successfully. Thousands of visitors will learn from world top industry speakers at our seminar sessions about the hottest marketing solutions and much more.
Hear from the below experts and many more:
Get ready to discover hidden secrets to rank high online!
At the event you will have a unique opportunity to listen and learn from 150 industry experts, who will share their profound knowledge required to embark on a digital trade endeavour! We are proud to announce that at this unforgettable show you will have an extraordinary chance to attend the speed networking area, to get to know top sector professionals who will unlock juicy 2024 ecommerce insiders and highlights. Not to mention our Business Connection Wall, where you will be able to meet buyers, business owners and key leading brands. Don’t miss out on our exclusive Live Innovation Awards to be inspired and listen to speakers from the world’s best brands!
Secure your FREE ticket via the website!
10th & 11th October | – Register here
eTail Nordic is the Event for Heads of eCommerce, Digital & Marketing from the Leading Nordic Retailers and Brands
With Nordic customers being digitally mature and regularly shopping online, retailers and brands must reimagine their digital capabilities to offer shoppers the device agnostic buying experience they now expect across a mix of platforms.
Through inspirational keynotes, small-group interactive learning, networking events and hundreds of peers to connect with, only at eTail Nordic will you discover how leaders from the Nordic’s top retailers and brands are:
Use IAB Europe’s exclusive discount code ETNIABE23 for a discount on your ticket
7th June | Register Here
In times of war, the civilised world’s support is critically important to Ukraine. The digital advertising industry has no geographical boundaries, it has to ensure a viable regime even during martial law, serving customers around the world, paying taxes, and supporting jobs. For the vast majority of economies, military action equals the greatest business risk, forcing the termination of contracts. However, isn't it time to reconsider this approach? Why does hybrid war force us to transform the form of cooperation, and not terminate it? How can the global ad tech community help Ukraine now? Join this webinar, streaming live from Kyiv as a panel of experts discuss these important questions and more.
20th & 21st September | – Register here
DMEXCO is a meeting place and community for all key decision-makers from digital business, marketing and innovation. This year, DMEXCO will take place in Cologne on September 20 & 21, 2023 at the Koelnmesse exhibition grounds. Experience networking, exchange and business!
Be there when DMEXCO, Europe's leading digital marketing and tech event, opens its doors and experiences networking, exchange, and business! Meet industry leaders, get inspired by exciting keynotes and show your best dance moves at the DMEXCO booth parties. We are looking forward to seeing you!
To find out more click here
7th June | – Register here - In-person: 8:30am BST / Live stream: 9:25am BST
Results, ROI and bang for your buck… Today is all about how you set yourself up for the best outcomes from your ad investment, which comes down to how you protect it, measure it, track it and optimise it.
Join in-person or virtually for Campaign’s exclusive event, in partnership with DoubleVerify, to explore the next frontier in digital marketing and address questions around attention metrics and verification such as:
The conversation will feature two cross-industry expert panels including our own CMO Helen Mussard and two inspiring keynotes.
Venue address: RSA House, 8 John Adam Street, London WC2N 6EZ
To find out more click here
9th & 10th May | – Register here
On May 9 and 10, 2023, Hamburg will once again welcome movers and shakers from across the digital and marketing space for the OMR Festival. Attendees can expect an eventful two days of keynotes by key industry actors and international stars on multiple stages, Masterclasses, Side Events, Guided Tours, Expo Halls and concerts at the Festival grounds and all across the Hanseatic City of Hamburg
To find out more click here
30th & 31st May | – Register here
This year’s theme of IAB Forum is:
2023 says: Call! What strategy for “interesting times”?
Join IAB Poland in Warsaw for their two day event looking at what strategy is best to face the newly changed climate. Click here for more information.
Recent years have seen waves of events causing significant changes in the world. Living and working in the new normal has become a challenge — but certainly not the last we’ll have to face in the near future. The perspective of economic recession and growing unemployment, the cost of operations or the low consumption rate are just some of the factors that affect business and the industry in general. The war taking place right next door, so to speak, is an additional concern.
This is yet another test for the marketing, communications, creative industries as well as for the creators of tools for the digital world. We’ve learned to cope with change and transformation on steroids. The industry’s growth has accelerated, digital spending has surpassed TV, and hybrid work has opened up a range of new opportunities.
In 2023, let’s say it out loud: Call! We’ll see if we have become resilient enough in the areas of business, strategy, technology, media, interpersonal relations in recent years — and if we are managing this energy the right way. We’ll talk honestly about what has turned out to be a typical hype or a catchy buzzword, and what has actually brought long-term change, had a positive impact on business, and what helps the online industry grow. About what we think will work in these “interesting times”.
This is all the more important because we all ask ourselves the same questions: Which strategies work in business? Which areas are the foundation of today’s development? Do we keep business alive or strive for growth? Who bears the cost of change? Is the industry ready? Has digital reached maturity yet? Is the marketer mature enough to cope with the dynamics of change?
Should we increase marketing activity? Should we focus on survival or development? Should we nurture loyalty or perhaps actively look for prospects? Which online channels make the industry grow? How to optimise media spending? Do we go back to our roots or experiment?
Is omnichannel harmful or helpful? How do you keep activities and operations consistent? What approach to communication works? What should we convey in communication? Can we speak of a return to classic marketing strategies and digital fatigue? TV reinvented? Can everything be moved to the online world?
How do you fight for attention in the digital environment? How to maintain brand authenticity? How to address the changing expectations of customers? What is the condition of democracy in society? Can we speak of stratification of society or an emergence of new social classes? How do we make marketing sustainable?
Is the pressure to grow without increasing consumption real? Is ESG a choice or a must? How big is the scale of greenwashing in the industry? Are the existing technological solutions appropriate to the changes taking place? What do we need from technology? Automation or “carbon-based” assets? What about industry security in the new era?
Who is the leader for “interesting times”? Relationship versus loyalty. Can we speak of an employee’s market in the industry? Work quality — at home versus in the office. A loyal employee — meaning? Employer forcing employees to work from the office or one with a flexible approach? Team relationships built only online or rather in person? How to address the issue of employee well-being?
We would like you to provide us with a submission addressing one of the following seven areas of the marketing industry. Let’s take a closer look at the commonly used or ready-to-use strategies for functioning in “interesting times”. Let’s bust the myths and focus on what really works. Let’s show what drives the marketing (online?) industry and its creators and let’s consider the direction in which it will evolve.
Wednesday 22nd March & Thursday 23rd March, London| 09:00 GMT – Register here
Celebrating 10 years of new video frontiers VideoWeek are bringing you two days of quality content including:
As an IAB Europe member you can use code IABEUROPE15 to get 15% off
Tuesday 14th March | 10:00 CET – Register here
IAB Spain will host the Sustainability Conference, sponsored by Google. This event will be held in the Meeting Place auditorium at Castellana 81 and will also be streamed live.
During the event, the Sustainable Digital Advertising Guide will be presented , which includes the first response recommendations of the Digital Advertising Industry to the Climate Crisis, a document prepared by the Sustainability Working Group. In addition, there will be speakers from IAB Europe and IAB TechLab who will talk about initiatives that are being carried out both in the United States and in Europe and will share the conclusions of the latest sustainability reports that are being carried out internationally.
Thursday 16th March | 11:30 - 12:30 GMT – Register here
Join Comscore to better understand the metrics and trends in the UK social media and digital landscapes and learn how to effectively integrate your digital and social media strategies for greater marketing success. They will discuss:
Wednesday 1st March | 11:00 CET – Register here
Following the survey produced by IAB Europe "State of Readiness - Sustainability in Digital Advertising", which analysed how our industry is facing sustainability and what measures are adopted by individual companies, IAB Italia has decided to organise a webinar to present the state of the art of sustainability in the digital advertising industry in Italy.
Together with IAB Europe, PubMatic and Teads, we will talk about how companies in our country are moving on the issue of sustainability, analysing tools and methods adopted through case histories and best practices.
Meet our Speakers:
Join the Programmatic Pioneers Summit on the 25th & 26th May in London - Register Here
The Programmatic Pioneers Summit is Europe's biggest programmatic and digital media event for brands, agencies, publishers and tech companies.
With 30+ insightful sessions led by 60+ senior programmatic media experts from some of Europe’s biggest brands, you'll gain practical insights that address your biggest priorities to help you future-proof your programmatic strategy.
The Programmatic Pioneers Summit is the only place you can learn from and network with Europe’s leading brands and key players to address your biggest programmatic and digital media priorities.
Programmatic Pioneers Summit 2023 Agenda Themes Include:
For more information about this unmissable event, and to find out how to register, click here
Join DoubleVerify for their Sustainability in Advertising event on the 8th February at 16:00 GMT.
The way a brand expresses its values is becoming as important as the products it sells. Brand values impact reputation, consumer buying decisions, loyalty, and advocacy – all of which will play a very important role in the anticipated economic downturn. Advertising is one major way a brand manifests its values – aligning where you spend your media dollars with your values, including your social and environmental impact objectives. One of the key areas of concern for brands is sustainability. Increasingly, consumers are putting pressure on brands to eliminate or reduce their carbon footprint, including the emissions generated by their digital advertising. According to a recent Microsoft/Dentsu study:
And consumer concerns about the carbon footprint of digital advertising are warranted. According to Scope3’s measurement, the average video/display impression emits 1 gram of CO2 when measuring its complete supply chain – meaning 1M impressions equals a metric tonne of emissions.
In this session, we’re bringing together top brands and industry leaders – including our partner Scope3 – to speak about how brands are addressing sustainability and tracking environmental impact of their supply chains. We’ll answer such questions as:
For more information about this unmissable event, and to find out how to register, click here
If You Miss It, You Miss Out: EBE 2023 Agenda Released
With the E-commerce Berlin Expo being just a month away, the agenda for the event has recently been released. The one-day event will be packed with informative talks, presentations, workshops and panel discussions from notable industry players. It already appears to be the best agenda for this event that has ever been released and implemented.
Insightful knowledge hub and great networking platform is here for you! And while it might sound like an event that happens every single year, it's 2023 that brings a lot of new, fresh air to this well-established Expo and Conference.
The five stages at this year's event promise to deliver insight and entertainment in spades. With a huge multitude of presentations, discussions and demonstrations on offer, there's guaranteed something for everyone. The organizers strive to be the beacon of e-comm knowledge!
The agenda was put together in a very international spirit, but with a strong local factor, too. What also pleases the eye is gender diversification: out of 70 speakers, 30 of them are female.
Let's take a look at a few spots on the agenda – just to whet your appetite:
We could be listing presentations for days - the selection is simply too broad and diverse. Make sure to check out the full agenda on Expo website, as you don't want to miss out on any session.
The full agenda is available here: https://ecommerceberlin.com/schedule.
Panel discussions are a valuable way to share information and gain insights – that’s why you’ll get quite a few of them served straight to your table this year.
Examples? Here you go!
You can learn what it's like to combine fan-based e-commerce with working with an admired brand and selling tickets in a chaotic market from the above. You'll find out what the Metaverse is, who created it, and how to become a part of it - and it's all worth the effort, as you’ll see.
There's no time to get complacent, and the organizers work hard every year to surprise our audiences. As usual, this year is no different.
During E-commerce Berlin Expo 2023, there will be a special program block dedicated to the Metaverse and how it can benefit your business.
Starting at 1:10 p.m., the Creators of the Metaverse crew will facilitate a series of talks and panels. Any time is a good time to visit their section in Hall 8!
Nothing like a panel discussion to round out this experience, right? There will be a very interesting discussion between representatives of the web3 community and Meta's representatives on stage!
Seeking more interactivity? Sign up for FREE Masterclasses
With the E-commerce Berlin Expo right around the corner, Hall 2 is going to be abuzz with Masterclasses.
The organizers believe it is important to share knowledge for free, so the Masterclasses, along with the entire Conference, are free of charge. Simply choose the topic you're interested in and sign up on a special page to save your seat.
There will be two tracks of five sessions each. If you come in crowds, the EBE crew will prepare more Masterclasses next year!
Space is limited, so make sure you reserve your spot today here: https://ecommerceberlin.com/masterclasses
Leverage the opportunity to participate and deepen your knowledge of e-commerce: E-commerce Berlin Expo 2023 will be an amazing event that you won't want to miss!With five stages full of knowledge, Masterclasses to whet your appetite, and panel discussions, this agenda is packed with exciting topics and speakers that are sure to leave attendees with a much better understanding of e-commerce. It's a must-attend event for anyone interested in the e-commerce industry.
The EBE2023 is free to attend. Mark your calendars and book your tickets here: https://ecommerceberlin.com/visit
Find out more about the E-commerce Berlin Expo 2023
The E-Commerce Berlin Expo will be taking place for the seventh time on the 23rd of February, 2023, at Station Berlin. Doors will open at 10 AM, and EBE2023 is expected to welcome more than 9,000 visitors. The annual fair has become a leading e-commerce event in Berlin with representatives from Google, Meta, YouTube, Zalando, Otto Group, Amazon and Alibaba Group as past participants. Learn more at https://ecommerceberlin.com
For further questions, reach out on pr@ecommerceberlin.com
To date, the majority of retail media ad spend has gone towards onsite ads. But as retailers offer advertisers more opportunities to connect with consumers at every stage of their journey through innovative offsite and instore partnerships, there will almost certainly be a greater shift in how budgets get allocated in the future.
This creates new challenges for brands which we invite you to discuss with a small group of your peers over a roundtable breakfast discussion in Sette, London on February 23rd, from 9.30-11.30 am.
Fully packed festival halls, high-quality relevant topics, world-class experts and re-charging our creative batteries among the global leaders of the communications industry – this winning combination is back at the captivating setting of design hotel Lone (Rovinj, Croatia) at DK2023!
The unique festival of communications and creativity will gather several thousand attendees in its 9th edition on 20-23 April 2023. The organisers from HURA and IAB Croatia are looking forward to potentially the sunniest festival edition in recent years, where we will celebrate and award the best of the best of national creatives, communicators, marketers, digital experts, media representatives and everyone else eager to learn, grow and be inspired.
E-commerce Germany Awards is a unique platform to recognise the excellence, creativity, and achievements of e-commerce companies in the German market. It is primarily designed to serve as a platform for participants to network, share experiences, and integrate. Additionally, the event provides an informal opportunity for clients, competitors, and partners to meet.
There are two parts to the E-commerce Germany Awards: a contest topped with an award ceremony (gala) and a networking party. The next edition of the event will take place on the 22nd of February 2023 in Berlin.
There are 12 categories in which e-commerce business owners, service providers, and agencies can submit their entries:
For the entry to be considered, the submitting company needs to be present & active on the German market, contribute to the e-commerce industry in the DACH region, or provide solutions that benefit the sector as a whole.
The competition has two stages: public voting and expert jury (with representatives of brands such as BASF, Google, Bosch, Picnic, Xing, Zalando, Facebook, Mercedes-Benz, Beiersdorf, and Mytheresa) evaluation.
Awarded companies gain additional visibility in their industries, develop brand awareness with potential clients and competitors, motivate their teams, and make their organization the destination for top talent!
The Awards will be held for the sixth time in 2023. Since its inception, the competition has become one of the most prestigious e-commerce events in Germany, attracting countless submissions and entries. Almost 1200 companies have participated in the contest since its launch in 2018! You can be there, too!
Submissions start on the 1st of December, 2022. Promote your brand across the e-commerce industry. Join the E-commerce Germany Awards for an unforgettable night of networking and fun.
The E-commerce Berlin Expo is one the most significant pure-play e-commerce events in Europe. The event is considered a community, and a meeting point for all major decision-makers in the e-commerce sector, a networking platform, and an insightful knowledge hub. It allows attendees to widen their horizons and find partnerships for years.
The formula of the event is a mix of:
- the exhibition format (with an impressive list of exhibitors, including e.g. Shopware, Kaufland, Checkout, SAP, Ekata, Wish, Huboo, Criteo, Meest),
- the conference during which leading industry experts give talks and share their expertise on five stages, providing attendees with a chance to get inspired by current e-commerce trends, use cases, or predictions (every year EBE stages host representatives of some e-commerce giants such as Google, Zalando, Meta, Amazon, Youtube, Douglas, Vodafone, MediaMarktSaturn, BigCommerce, About You, Hubspot, Vodafone, TUI, Henkel),
- the meeting platform for active exchange.
The upcoming edition of the E-commerce Berlin Expo will take place in STATION Berlin on the 23rd of February 2023.
The event attracts over 9,000 visitors, more than 200 exhibitors from Germany and 15+ international markets, and over 50 speakers, making it an insightful e-commerce fest.
Attending the E-commerce Berlin Expo means:
- strengthening your position at the very heart of the international e-commerce industry
- enhancing your entity awareness and visibility within key actors from within the e-commerce industry
- linking your entity to a unique global network of thinkers, leaders, and doers in the field of e-commerce
- unveiling great networking opportunities by reaching an incredibly diverse audience from both B2B and B2C sectors,
- being a part of business-related critical conversations that take this industry forward!
Watch a short recap here: E-commerce Berlin Expo 2022 Recap
Visiting the conference is free of charge upon online registration on the website.
Europe’s Leading Marketing Event - B2B Marketing Expo
22-23rd November 2022
At B2B Marketing Expo, we’re on a mission to deliver innovation to marketers so they can transform the way they work and drive their organisation growth strategy.
The event features sessions on everything from Programmatic Advertising to Automation and Social Media Treads to Content Marketing along with chances to experience some cutting-edge technology first hand.
Connecting thought leaders, form some of the world’s most influential brands, sharing tips and insights on how to make marketing sparkle. From CMO’s, Directors, Agencies, Digital Professionals and Consultants. This is opportunity to grow your network and learn from the best in the industry.
IAB Europe's Panel at the B2B Marketing Expo - The Retail Media Landscape in Europe
Retail Media is key to growth within Digital Advertising and is forecast to reach €25bn by 2026. In this session, IAB Europe is bringing leaders within the Retail Media and Ecommerce industry together to discuss the state of play in Europe. The panel will cover the key opportunities, challenges and how Retail Media can work as an effective part of the media plan.
Speakers:
Moderator: Marie-Clare Puffett, Marketing & Insights Director, IAB Europe
Babs Kehinde, Senior Director, Publisher Development, PubMatic
David Sequeira, Managing Director EMEA / APAC, Skai
Amo Aujla-Tse, Commerce Director, Publicis Groupe
Ben O’Mahoney, Senior Manager, Media Monetisation, Ocado Retail
1st December | 18:00 CET - Register here
Skai invite you to join a fireside chat webinar, as experts from Skai™ and Amazon Ads discuss:
Speakers:
22nd November | 11:00 CET - Register here
TikTok strives to be transparent and accountable to its users and clients. As part of its effort to continuously improve its safety efforts, it started the Transparency Forum - an event series where it discusses updates and tangible progress in making TikTok the safest place for creative self-expression.
Each quarter, it tackles important and topical Trust and Safety issues with experts from TikTok and voices from the wider industry.
This event will focus on our efforts to protect our younger users.
Find out more and register here.
11th October | 16:00 CET - Register for the free event now
The ID5 team is gathering industry thought leaders to share insights and success stories that will help you shape and refine your identity strategy to make the most of the opportunity that the cookieless present offers. Taking place on Tuesday 11 October at 3pm at HubHub in Farringdon, the conference will be followed by networking drinks. Hear from the likes of:
27th October, 16.00 CET - Register now to secure your space.
What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr will unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights will showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.
Speakers:
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360
19th October | 15:00 CET | Virtual | Register now
Retail Media ad spend in Europe has already exceeded €8bn—and even with a possible recession looming, it looks set to continue growing as marketers increasingly turn their attention to ad formats that can be tied back to the bottom line.
But, despite its obvious appeal for brands and agencies advertising on retail media, new challenges are emerging. Remaining profitable is harder than ever as increasing competition pushes up ad costs. And as new ad formats emerge and other European retailers start to ramp up their own offerings, there is added complexity in deciding how and where to spend budgets most effectively.
The next wave of retail media is upon us and 2023 will require new strategies to what has gone before. Are you ready?
Join Skai's webinar on 19th October at 2 p.m. BST | 3 p.m. CET, as they discuss the state of Retail Media in Europe alongside IAB Europe, HP, and Wavemaker.
Speakers:
27th October 2022 | 10am-6pm BST
The digital and free Douglas Retail Media Summit “INTO THE DATA – UNLOCK THE POWER OF RETAIL MEDIA IN A COOKIELESS WORLD” will provide information on the opportunities of retail data-based advertising, its relevance against the backdrop of the cookie die-off, and the Douglas Marketing Solutions portfolio available in Europe.
The focus will be on information, inspiration and interaction. Experts from the retail media scene and agencies, technology and industry will appear as keynote speakers or in panel discussions.
In addition, practice-oriented master classes with concrete application examples ensure that direct added value is created for the participants.
21st and 22nd March 2023 | Hamburg
The largest conference tackling the future of Digital Advertising.
Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers.
At d3con, you will have the chance to meet leading experts in Programmatic Advertising from all relevant backgrounds: advertisers, agencies, publishers and innovative technology and platform providers.
d3con 2023 will run over two days, with the Advertisers Day taking place on March 21st, offering an agenda exclusively devoted to answering advertisers' questions.
On March 22nd, d3con will host the d3con Conference with an agenda open to advertisers, agencies, publishers, technology and platform providers, and all others alike.
IAB Europe will bring together a panel of experts to discuss the future of digital ad campaign measurement in light of fundamental changes in the industry, including the deprecation of the third-party cookie and restrictions on iOS mobile devices. The panel will look to explore how measurement can continue to operate in a privacy preserving environment, focusing particularly on the performance of omnichannel campaigns.
Speakers:
Jorg Vogelsang, Advisor and Founder, 101 con
Nick Welch, Head of Programmatic EMEA, Integral Ad ScienceRegister here for a € 50 discount on your ticket!
IAB Europe will be at DMEXCO 2022 on 21st and 22nd September 2022.
Join us on the 22nd of September from 12:00-12:30 pm in Hall 8 for our Master Class, Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers. Hear the latest insights on the development of programmatic in Europe. The annual industry benchmark survey, Attitudes to Programmatic, will reveal the latest buy-side and sell-side drivers, barriers and strategies. The key findings will then be discussed by a panel of industry leaders.
For more information visit the DMEXCO website here.
Speakers:
Lindsay Wiles is Head of Platforms EMEA at Yahoo where her role is to drive commercial, product and operational alignment in the region and to develop Ad Technology and Data strategies with clients and advertising agencies.
Her background is predominantly in running UK and EMEA Commercial Sales Teams on the media owner side, across digital and mobile networks, portals, broadcast and print, with a three-year spell at Group M, the Media Buying and Technology division of the world’s largest advertising media company. leading a Consultancy Team delivering a specialist disclosed programmatic model in the UK.
She has also been a member of the Chartered institute of Marketing for the last 20 years, achieving Fellowship status in 2019.
Oscar Bravo GmbH is a wholly owned subsidiary of Deutsche Lufthansa AG focused on delivering innovative solutions within the field of digital marketing for Lufthansa Group airlines.
Timo is a passionate and curious digital marketer with years of experience in Telco & Travel. He builds up future critical digital marketing skills for the Lufthansa Group to drive sustainable business growth through creativity, data, technology & people. Specialized in Programmatic Advertising I develop strategic marketing concepts, implement, and optimise them.
As Rakuten Advertising’s Senior Vice President, Media Network, James Collins works with a global team that is responsible for developing Rakuten Advertising's media offering bringing together Rakuten’s unique audiences and maximising the value that Agencies and Brands can achieve by reaching them.
James has championed the use of data in the digital sector over the last decade. Focusing on delivering actionable insights from advertisers’ marketing data, he is passionate about empowering businesses to use data to better understand their customers, make more effective marketing decisions, and ultimately improve the customer experience.
IAB Europe will be at DMEXCO 2022 on 21st and 22nd September 2022. We will be hosting a panel on Sustainability with our Programmatic Advisor, Andrew Hayward-Wright - you don't want to miss it!
Join us on the Media Stage (Hall 8) on 21st September at 2:30-2:50 pm for The Time to Act is Now: How Can We Address Sustainability in Digital Advertising?
Did you know that the digital advertising industry is accountable for 2% of carbon emissions? But what are we doing as an industry to play our part and help tackle this? In this keynote, we will dive into what sustainability is and why it matters to our industry today. We will explore the possible ways that we can approach the growing crisis and look at what can be done as an industry to help ensure a sustainable future for our planet.
Andrew Hayward-Wright, Programmatic Advisor at IAB Europe and Partnerships Director at SeenThis
With 10 years of experience in digital advertising across sales, operations and strategy, Andrew is leading the development of partnerships with ad tech and publishers at SeenThis focused on embedding new streaming technology within clients to improve their digital advertising performance. He also advises IAB Europe on programmatic developments in the market Co-chairing the third-party cookie taskforce and maintaining involvement in industry workflows such as Rearc and W3C. Prior to this, he led The Guardian’s programmatic solutions team. Andrew brings a passion for change and is a staunch advocate for publishers and advertisers taking ownership of their setup and delivery of programmatic executions in the market. He has been responsible for delivering core technical integrations ranging from business intelligence platforms to user-centric ssp business strategy.
See more of Andrew on LinkedIn.
For more information visit the DMEXCO website here.
8th September 2022 | 6 p.m. BST | Amazonico Restaurant, London
UK retail media has been dominated by Amazon. And with ad spend expected to reach £2.4 billion by 2024, the behemoth’s influence will only continue to grow.
But for brands advertising on the platform, new challenges are emerging. Remaining profitable is harder than ever as increasing competition pushes up ad costs. And as retailers like John Lewis, Tesco and Boots start to ramp up their own offerings, there is the added complexity of deciding how and where to spend budgets most effectively.
The next wave of retail media is upon us and it looks very different to what has gone before. New strategies, data sources, measurement techniques and expertise within your team are going to be essential. Are you ready?
Join Skai™, the omnichannel marketing platform managing millions of pounds of retail media ad spend for some of the world’s leading brands, alongside Amazon Ads for an exclusive, roundtable discussion on September 8th from 6 p.m. BST at London’s aptly named Amazonico restaurant.
Menu for discussion:
Please note that due to limited space, we are restricting registrations to one person per company.
10th August 2022 | 5 pm CET
74% of consumers begin their product searches on Amazon, which is just one of the many reasons marketers have started to embrace Amazon DSP. Demand Side Platforms have been around for over a decade, yet the relatively young Amazon DSP was the second-most used DSP in 2021, ahead of programmatic advertising household names. Whether you are selling your products directly on Amazon or not, this opportunity is not one to be missed. So, how can you get started and capitalize on this today?
Join Skai™ and Amazon for an intimate fireside chat on August 10 at 5 pm CET to discuss the key benefits of Amazon DSP via Skai™. We will cover topics such as:
Join us for a discussion you won’t want to miss.
Check out the expert speakers and register here!
6th July - 14th July | Register now
The European Addressable Media Initiative, led by founding members Finecast, LiveRamp, Am
As part of the Initiative, they are holding a series of virtual seminars for executives on the buy and sell sides of the market – advertisers, advertising agencies, publishers, and broadcasters – to discuss the challenges and opportunities presented by addressable media in France, the UK, Germany, Italy and Spain.
Attendance is free and the seminars will be highly interactive with contributions from a few speakers to stimulate the discussions.
The webinars will be running as follows:
Since 2017, DV’s Global Insights Report (GIR) has provided advertisers with in-depth market-by-market analysis from North America, LATAM, EMEA and APAC to help inform digital advertising strategies. This webinar will review findings from DV’s 2022 GIR and feature marketers from major brands and agencies discussing how they’re able to leverage insights and metrics from the report to inform their digital advertising campaigns.
The webinar will explore the role of measurement over time and uncover how this makes verification poised to maximize performance over the next five years. We’ll also highlight significant global trends and regional findings on key metrics and engage our panel in a robust discussion on significant learnings advertisers can act upon to drive media quality and performance.
What would the world look like without London’s creative and cultural contribution? From Camden to Brixton; the West End to the East End, London has always punched above its weight.
But competition from other cultural hubs, ageing infrastructure, Brexit, Covid and economic uncertainty pose significant challenges. So what does the future look like for the Creative Capital?
This year, Advertising Week will finally return in person. Alongside our regular stages celebrating all things Tech, Innovation, Great Minds and Creativity our event will focus on celebrating London’s contribution to the global creative landscape and uncovering its future as the beating heart of Britain’s creative economy.
How will the new Roaring 20s bring new economic capital to the Capital? How will tech and innovations shape creativity? Who are the key players shaping the town’s creative profile? And how can the marketing and comms industry help shape its future?
Find out with Advertising Week 2022: Creative Capital
EVENT DETAILS
NAME: Advertising Week Europe / Advertising Week Europe: Creative Capital / AW / AWEurope DATES: May 16-19, 2022
LOCATION: Picturehouse Central, London
FORMAT: Hybrid – All content streamed live & available on-demand for 30 days.
IAB Europe has an exclusive discount code for our members! To find out more, please contact cook@iabeurope.eu
Immerse yourself, connect globally, and make what matters happen
Supported by global authorities and driven by powerful use cases from the world's biggest brands, the headline AI event of London Tech Week is taking over the historic Tobacco Dock to give you the inspiration and insight necessary to bring your AI roadmap to life.
In a two-day celebration of emerging technology, you’ll be able to meet the rockstars of applied AI and explore why AI is at the forefront of cutting-edge innovation in advertising.
We’ll be chairing the Retail & eCommerce Stage, exploring why success hinges on being data-centric, John Lewis’ CDIO’s approach to AI, the ethical dilemma of personalisation vs. privacy and so much more.
Click here to get your tickets today!
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