27th September| 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Google is taking over!
Google will first present the results of their latest consumer research with over 20,000 Europeans on the consequences of good and bad privacy experiences online, and then share the company's approach to balance consumer privacy, users control over data and effective marketing.
Speakers:
Maxwell Minckler, Senior Marketing Research & Insights Manager, Ads, Market Insights, EMEA
Max has 11+ years of experience driving B2B and B2C research programs that translate information into business impact on local, regional, and global levels. Before joining Google EMEA as Senior Ads Insights Manager, Max served as Google's Brand & Reputation research lead for Asia Pacific, and built data-led insights functions for technology and media companies across North America.
Sebastian Grantz, EMEA Industry Relations Privacy Manager
Sebastian has 15+ years of experience in digital marketing, sales and digital transformation in EMEA. He is the Privacy Lead for Google's team that manages the relationship with industry bodies in EMEA. Before joining the Industry Relations team, Sebastian spent multiple years in Google's sales organisation and served as the Ads Privacy Lead for Central Europe.
29th September | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, LiveRamp is taking over!
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used.
In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talks through:
Collaboration data 101, the foundation of this practice through the evolution of where we are now
The steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration
How brands are successfully executing these strategies right now
Speaker: Ian Fremaux, Solutions Architect & Head International Pre-Sales at Liveramp
Ian is a seasoned expert in marketing technology and has worked across engineering and solutions architecture for over 20 years. He is currently Solutions Architect and Head International Pre-Sales at LiveRamp, having joined initially as part of the product team who launched its privacy-first data collaboration platform, Safe Haven, first adopted by Carrefour in France. Ian now consults with new clients to onboard LiveRamp, providing technical expertise on the products and services available across different international markets.
13th September 2022 | 11:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Meta is taking over!
In this session, Meta's policy experts will be sharing an update on how Meta is supporting teens, parents and caregivers, as well as the efforts to protect the wellbeing and safety of youth on their platforms like Facebook and Instagram.
Speaker: Tara Hopkins, Public Policy Director, EMEA for Instagram
Register here, for this live, free event.
3rd October | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Adform is taking over!
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Join us for a fireside chat with Phil Acton, Adform's General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, we invited PwC to take a look under the hood to verify our claims.
Speakers:
Adam started PwC’s media measurement team together with Sam Tomlinson in 2008 and currently leads PwC's audience measurement and reporting team in London. He supports a variety of media owners and ad tech businesses with their multi-platform audience reporting, as well as verifying their audience data segments. He also reviews the processes and controls underpinning their technology platforms, focussing on areas such as efficiency, transparency and accuracy of reporting. His clients have included the BBC, Channel 4, Financial Times, News UK, and Wall St Journal.
Adam is at the forefront of PwC’s continued drive to innovate around audience measurement and reporting, including exploring measures of impact and engagement.
Phil Acton is Country Manager, UK at Adform, where he is responsible for further expanding Adform’s innovative vision of Efficient Modern Marketing through their integrated advertising platform Adform FLOW . Drawing on his expertise in strategy, sales, new business development and account management, Phil head’s up the UK team in line with Adform’s ‘forward together’ philosophy. Acton focuses on cultivating and developing new and existing client relationships, as well as building on partnerships with brands, media and creative agencies.
Acton’s 20+ years of experience in the industry include seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time he has consulted with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in channels such Paid Advertising, Data Management, Identity and Supply Path Optimisation.
Register here, it is totally free!
25th October | 12:00 CET – Register here
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
Agenda
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:25 - Fireside Chat - The CTV Landscape
12:25 - 12:55 - Panel Discussion with Audience Q&A - What Can We Expect from CTV in 2023
We are now entering a new Advanced TV universe characterised by new digital-like capabilities offered by the TV ecosystem. The rise of connected devices exacerbates the fusion of formerly distinct media, distribution and business models by bringing digitally native video to the big screen in the living room. How will these advances shape the CTV ecosystem over the next 12-18 months?
Will Jones, VP Partnerships, MediaMath will moderate this session and will be joined by:
12:55 - 13:25 - Panel Discussion with Audience Q&A - Programmatic CTV in Europe
There has been great interest from broadcasters and buyers alike in finding new ways to enable more programmatic execution of advanced TV. The panel will discuss the current capability of programmatic and CTV, share best practices, and discuss how this unique ecosystem will continue to evolve in Europe.
Sarah Botherway, Director, Partner Development, Index Exchange will moderate this session and will be joined by:
Nilesh Dhawale, Director of Product, CTV, Verve Group
13:25 - 13:35 - Keynote: Latest Measurement Standards and Initiatives for CTV
13:35 - 14:00 - Panel Discussion with Audience Q&A - Consent and CTV
Paul Gubbins, VP, CTV Strategy, Publica will moderate this panel and will be joined by:
If you are interested in sponsorship opportunities at this event, please contact Lauren Wakefield – wakefield@iabeurope.eu or Marie-Clare Puffett – puffett@iabeurope.eu
Speakers
9th November | 14:15 CET
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
If you would like to join this free virtual event register here!
Agenda (CET)
14:15 - 14:20 - Welcome & Introduction
14:20 - 14:40 - Keynote: The European Programmatic Advertising Landscape & Attitudes Towards Programmatic Advertising
14:40 - 15:10 - Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape
Following an overview of the key trends, drivers and challenges, this panel will dive into the latest on the Programmatic Advertising landscape in Europe. The panel will discuss how the industry is coming together to overcome the key barriers to investment and what the key opportunities are.
This panel will be moderated by Nick Welch, Head of Programmatic, EMEA, IAS & Chair of IAB Europe's Programmatic Trading Committee who will be joined by:
15:10 - 15:40 - Panel Discussion with Audience Q&A: Programmatic Without Cookies
This panel will dive into different stakeholders' views on programmatic outcomes and the challenges faced with going into a cookieless world. It will discuss the metrics that are being worked towards and how else we can educate on different metrics in our industry.
This panel will be moderated by Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp, who will be joined by:
15:40 - 16:10 - Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we help each other be more diverse and progress the conversation
This panel will address how we can demand and drive more diversity and inclusion in the European digital advertising industry. It will dive into how are we doing today and what can we do to support each other to continue to improve.
This panel will be moderated by Maya Tank, Client Partner, DoubleVerify who will be joined by:
16:10 - 16:40 - Panel Discussion with Audience Q&A - Tackling 2023 - The Big Themes Coming Up
This panel will explore the big industry trends we need to be familiar with and the themes that we should be focusing on as we enter 2023 and beyond.
This panel will be moderated by Andrew Hayward-Wright, Group Commercial Director Strategic Partnerships, SeenThis and Programmatic & Sustainability Advisor, IAB Europe who will be joined by:
16:40 - 16:45 - Thanks & Close
If you are interested in sponsorship opportunities for this event, please contact Lauren Wakefield - wakefield@iabeurope.eu or Marie-Clare Puffett - puffett@iabeurope.eu
Speakers
Thursday 15th September | 12:00 CET | Virtual | Register now
This September, IAB Europe will be hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In our headline event, The Great Debate, we will address best practices, and current initiatives to drive trust and transparency in our industry. Through a series of keynote presentations and panel discussions, industry experts will share their views on what’s being done and what else needs to be done to drive trust and transparency in digital advertising today.
Agenda
12:05 - Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results
Speaker: Tim Elkington, Chief Digital Officer, IAB UK
12:20 - Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results
IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs will discuss what this means for national quality standards within their markets and across Europe.
Moderator: Reyes Justribó, Director, IAB Spain
Speakers:
12:55 - Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry
This panel will look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus will be on ad placement, the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.
Moderator: David Goddard, VP Business Development, DoubleVerify
Speakers:
13:25 - Introductory presentation: Supply Chain Transparency & Sustainability
Speaker: Daniel Knapp, Chief Economist, IAB Europe
13:40 - Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel will discuss the latest initiatives to help maintain transparency and will dive into how we can ensure sustainability in the supply chain.
Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Speakers:
14:15 - New Standards
Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on latest/new standards to drive trust and transparency in our industry
14:30 - Thanks and close
Meet the Speakers
Tim Elkington, Chief Digital Officer, IAB UK
Reyes Justribó, Director, IAB Spain
Simon Harris, DPG Media
Tanya Priyank, Director of International Growth, ShowHeroes Group
David Goddard, VP Business Development, DoubleVerify
Chris Kleinschmidt, Head of Platform Sales, Samsung Ads
Clare Ritchie, Head of Programmatic, Mediacom
Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath
Ines Talavera, Public Policy Officer, IAB Europe
Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk
Matt Barash, SVP Americas + Global Supply, Index Exchange
Laura Wade, Head of Sustainability, Essence
Phil Acton, UK Country Manager, Adform
Alexandre Nderagakura, IAB Europe’s Technical Director
27th September | 16:00 CET - Register here!
Join us as TikTok hosts a panel discussion with thought leaders from across the industry to discuss their thoughts on the past, present, and future of commerce, and the opportunities this presents for marketers.
Speakers:
Dr Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and a partner at Ecuiti, a data science firm.
Aoife Dowling leads Agency & Tech Partnerships for Shopify in the EMEA region, leading a team that seeks to drive growth through partner channels and expand into new markets. Prior to Shopify Aoife spent six years at WPP where she was most recently Director of Strategic Partnerships & Business Development.
Nilam Atodaria is the Global Product Director at INCA, GroupM’s brand-safe influencer marketing solution. She is responsible for exploring upcoming trends and opportunities, not only to define INCA’s unique product suite, but also to help shape the future capabilities of influencer marketing more generally. Nilam’s knowledge and expertise is underpinned by her extensive background in the industry, having spent over 7 years in influencer marketing. She has an excellent track record of supporting business growth and scale internationally and is passionate about delivering new product offerings and innovative solutions for clients.
Ryan joined the industry on the agency side, as a press planner and buyer, where he fell in love with traditional advertising: the big media brands, energised environments and the constant push to deliver reach for clients. As the industry developed, his path took him towards increasingly digital roles. Ryan's best work has included multiple players from across the world of media, working in harmony to deliver results for clients in a rapidly changing landscape.
26th July | 17:00 CET - Register here
After announcing new proposals in January and hearing that Android is joining the initiative too, the Privacy Sandbox is starting the next stage of testing for the ads relevance and measurement proposals. Join this session with representatives from the Chrome teams to get the latest on this industry initiative and how you can participate in the Origin Trials to test the APIs firsthand and collect your own learnings. Representatives from Google Ads will also join and share how Google is progressing with the OTs with their own ads products.
The invitation to attend the Town Hall is open to any IAB Europe member, National IAB, or corporate member of a National IAB. If you are interested in learning more, be sure to register here today.
For IAB Europe and its members, including Google, a dynamic future for digital advertising in which advertisers, publishers, and consumers have a wide range of paradigms and suppliers from which to choose is vital. Engaging in such dialogues is important in ensuring this, and we hope to see you there.
Submit your questions in advance
If you have a question you would like to ask please submit it here.
Speakers:
Alexandre Nderagakura, Technical Director, IAB Europe
Alexandre's scope for IAB Europe, includes developing and owning a strategic, rolling 12-month plan that identifies the key technical challenges facing the advertising ecosystem and providing direction as to where focus should be applied and what this focus should be covering. He takes on a co-leadership role within IAB Europe’s taskforces, providing expert technical advice to inform their work and planning. He represents IAB Europe within Tech Lab’s OpenRTB and Programmatic Supply Chain & Buy-side Transparency Working Groups. He supports IAB Europe’s legal compliance team as necessary, including on their work to assess the impact of technical and business developments on the TCF and the development of technical tools for compliance. He's focused on driving both product development and technical implementation across the TCF. He had previously worked at Smart AdServer as Product Specialist – Programmatic, been involved in IAB France and in IAB Tech Lab work.
Hanne Tuomisto-Inch, Head of Chrome and Web Partnerships EMEA
Hanne has 20+ years of experience in digital marketing, transformation and go-to-market strategy in EMEA. She leads the product partnerships team for Chrome and Web, whose mission is to enable a healthy web ecosystem in EMEA with a focus on privacy and user experience. Previous to product partnerships, Hanne spent eight years working as part of the senior management team leading the Google UK sales organisation.
Joey Trotz, Director, Product Management, Chrome Privacy Sandbox Ecosystems
Joey Trotz is a recognized industry leader and collaborative consensus builder. He is an innovator and expert in the digital field. For 20+ years, he has identified and implemented critical technologies supporting hundreds of millions of dollars in marketing budgets across programmatic, video, audience, display, and mobile.
Mathilde Verron, Publisher & Exchange Platforms Privacy Lead, Global Go-To-Market Operations
Mathilde is the Privacy Lead for Google’s sellside products in the Global Go-To-Market team. With 15+ years of experience, Mathilde is an experienced privacy professional, leading cross-functional projects to implement new privacy solutions and features across Google’s sellside products. She is passionate about Data Privacy and about how companies can build more trust with their users.
20th July | 15:00 CET | Register now
Join this webinar to learn more about the innovative Digital Out of Home winning campaign - AI Anxiety Meter.
Over the past 3 years, Croats have experienced a lot of stress. The country was struck by earthquakes and ranked 8th in the world in Covid-19 death rates per capita. Furthermore, the ongoing conflict in Ukraine opened old wounds from the recent wartime atrocities in Croatia. All of the above have led to an alarming rise in mental health disruptions. That is why Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital designed an AI Anxiety Meter – a digital city light to measure the anxiety levels of passers-by. The campaign aimed to expose the hazards of long-term emotional stress and the consequences of neglecting mental health at multiple locations in the country.
The AI Anxiety Meter uses Google face mesh and automatic facial emotion recognition (FER) technology, along with other algorithms for facial expression analysis, to identify a combination of 8 emotions classified as anxiousness. The most stressed respondents were referred to a free preventive health check-up.
Meet the speakers
Ivan Golubic, Senior Copywriter, Bruketa&Zinic&Grey
Ivan Golubic is a senior copywriter at Bruketa&Zinic&Grey where he has been working on several local and international brands for the last 4 years. Before this, he worked as a copywriter and editor for the leading Croatian satirical web magazine and was the co-author of several satirical TV shows. Projects he has worked on as part of B&Z&G team have won several national and international awards, including two Mixx Europe awards for Croatia Insurance’s AI Anxiety Meter. Ivan holds a degree in sociology and when not devising concepts and writing copies, he enjoys taking his DSLR camera for a walk.
Host: Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Marie-Clare supports IAB Europe's industry services, projects events and outputs within the programmatic, brand advertising and research work streams. She also looks after marketing, PR and events.
27th July | 15:00 CET | Register now
The final webinar in the exclusive IAB Europe webinar series: 2022 MIXX Award Winners
Join this webinar to dive deeper into the campaign that won Gold in the Influencer Marketing category of the 2022 MIXX Award Europe. Publicis will present an overview of their Little Headhunters powered by LinkedIn campaign.
Speakers:
Dagmara Witek-Kusmider, Chief Creative Director at Publicis Worldwide Poland
Dagmara leads teams of 36 creatives and designers working in an agile structure of Publicis Worldwide Polska: Publicis Poland, Publicis Lion and Publicis Health. She is the author and co-author of campaigns that have won awards for creativity and effectiveness at many international festivals. She won the Cannes Lion, Cresta, Andy’s, Golden Drum, Comprix, KTR, Innovation, Mixx Awards Europe, Golden Eagles, Golden Arrow and several Effie Awards.
She has developed campaigns for the biggest brands, including PG (creative HUB for Europe), Prudential, BNP Paribas, Nestle, Renault, Sanofi, Maspex, PGE, PKP Intercity, Orange, Coca Cola, Kompania Piwowarska, MTV, Netflix and Garnier. She has been a part of the advertising community for 20 years.
A graduate of Polish Philology at Warsaw University and Master of Management at HCE in Paris and Warsaw School of Economics, she perfectly combines creativity with a business perspective.
Dagmara is the initiator and Vice President of the K.I.D.S. Children Hospital Innovator's Club Foundation, which helps paediatric institutions transform
into hospitals of the future, thanks to new technologies and know-how from business.
Bartosz Jeglejewski, Creative Group Head at Publicis Worldwide Poland
Bartosz is a Creative Group Head at Publicis Worldwide Poland working across a variety of clients including BNP Paribas, Renault and PRU. In the industry for over 14 years he also worked for such clients as Orange, Opel or Nationale-Nederlanden. Bartosz work has been recognized and awarded by Cannes Lions, Effie, Golden Drum, Cresta, Andy’s, Mixx Awards and many more. In his free time Bartosz enjoys discovering new restaurants, watching TV series and football.
Dagmara Gadomska, General Manager Publicis Worldwide Poland
Manager with over 20 years of experience managing 120 people and responsible for agency strategic and operational development. She has been working with the largest Polish and international brands Vicks Europe, Renault, Notino, Frisco.pl, Hartmann, Sandoz, PGE, PKN Orlen, BNP Paribas, Citi Handlowy, Bank Pekao S.A., Axa Direct, Axa, Rzeczpospolita, HP, Redd's, Oral B, Blend-A-Med, Vichy, Whirlpool, Nestle Waters.
Together with her teams she has won awards at festivals such as Cresta, KTR, Innovation, Mixx Awards, Golden Arrow, Kreatura and Effie. In 2021 she sat on the Innovation jury.
In 2021, the agency won 26 awards under her leadership. Graduate of Warsaw School of Economics (SGH), Postgraduate Diploma in Digital Business at
COLUMBIA BUSINESS SCHOOL EXECUTIVE EDUCATION & MIT SLOAN. She specialises in trends, change management and ESG communication issues such as diversity, eco, zero waste, innovation in the service of humanity. She is an expert in the area of marketing and communication integration.
12th July | 12:00 CET - Register here!
Technology has disrupted numerous areas of the advertising industry and the world of television is certainly no exception. With the rise of Connected-TV (CTV) advertising, and greater access to advertising across ad-supported streaming platforms, advertisers have benefited from the addressability and data-driven approach of digital, married with the premium experience of TV. Yet, traditional linear TV still holds the lead and is deemed the holy grail of advertising, above CTV.
As such, Samsung Ads, with the help of Verve research agency, has surveyed over 700 UK consumers to measure advertising engagement on AVOD/FAST services versus linear, and other streaming formats.
So, how does AVOD measure up to linear advertising? Does all advertising within a streaming environment drive the same engagement? And how do consumers feel about the value exchange of ads for free quality content? Is there a level of trust, enjoyment and engagement that ads deliver across platforms?
Join Samsung Ads and a panel of experts as they unveil the results from this study and discuss some of the driving forces behind consumers' perceptions and acceptance of advertising on their TVs.
Speakers
Andrej Timoracky, European Research & Insights at Samsung TV & Mobile Services
Jessica Holmes, Managing Partner at Wavemaker
Andy Jones, Head of Agency Development at Samsung Ads
Cassandra McDonald, Senior Research Manager, UK & International at Vevo
13th July | 15:00 CET | Register now
The first webinar in the exclusive IAB Europe webinar series: 2022 MIXX Award Winners
Join this webinar to dive deeper into the campaign that won Gold in the In-Gaming category of the 2022 MIXX Award Europe. Gameset and Erbud will provide details of their successful in-gaming recruitment campaign. This was the first metaverse employer branding campaign in Poland and probably Europe. By bridging the gap between offline and online worlds, ERBUD and Gameset created a virtual space replicating ERBUD’s flagship project – revitalized Hala Koszyki in Warsaw, the most important social hotspot in Warsaw. This novel idea of a construction company entering esports and gaming influenced the image of ERBUD and brought real benefits – over 11 candidates competed for a single internship position, which was a record-breaking number and a fourfold increase compared to 2020.
Meet the Speakers
Marcin Kasprzak, Head of PR & Marketing in Erbud Group
Erbud Group is the biggest independent building company in Poland, present in 6 European markets. Marcin has successfully carried out the image transformation of the company, which is confirmed by, among others, awards for campaigns – he won 2 golden Golden Clips, Silver and Bronze in MIXX Awards Poland and the Gold in MIXX Awards Europe. Previously, he spent almost 12 years in the media, as a journalist in such magazines as ‘Playboy’, ‘Esquire’, ‘Classic Auto’, for 4 years he was the editor-in-chief of ‘Logo’, one of the leading lifestyle magazines for men in Poland. He became one at the age of 27, as one of the youngest editors-in-chief on the market. A fan of travel and Korean cuisine.
Anna Rezner, Client Service Director of Gameset & LifeTube
Anna is leading teams creating and executing gaming marketing campaigns for both endemic and non-endemic clients. Anna has 12 years of experience in the marketing industry and has worked with brands such as Google, Play, Red Bull MOBILE, Energizer and more.
Host: Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Marie-Clare supports IAB Europe's industry services, projects events and outputs within the programmatic, brand advertising and research work streams. She also looks after marketing, PR and events.
7th July| 12:00 CET – Register here!
Agenda
Meet the speakers
Andrew Hayward-Wright, Partnerships Director, SeenThis and Programmatic Advisor, IAB Europe
Nick Welch, Head Of Programmatic and Publisher Development, Northern Europe at Integral Ad Science and Chair of IAB Europe’s Programmatic Trading Committee
Tanya Field, Co-founder and CPO at Novatiq
Clare Ritchie, Global Head of Programmatic at MediaCom
Raman Sidhu, SVP at Verve Group
Michelle Lynn, Global Head of Data and Insights at Bloomberg Media
10th May | 15:00 CET - Register here!
ConnectedTV (CTV) is increasingly becoming an integral part of how users across Europe consume television content. As CTV as an advertising channel evolves, it’s becoming vital to understand the CTV experience and how user behaviour manifests in front of this relatively new platform.
Attention is also becoming a key metric through which to assess the impact of advertising campaigns, which is why we also wanted to fully understand user attention and engagement in CTV, and how this compares to viewing on both linear TV and other platforms such as social.
Why do viewers choose CTV? How engaged and attentive are they to the content on CTV? and how will their usage change as subscription fatigue builds? These are some of the questions that ShowHeroes is looking to answer.
Join ShowHeroes Group and a panel of experts from GroupM and Samsung Ads on 10th May to discover the answers to these questions and learn more about the attention and behaviours around CTV.
Speakers:
Sarah Lewis, Global Director, CTV at ShowHeroes
Sarah Lewis joined the ShowHeroes Group as the new Global Director CTV in August 2021, where she is managing all processes relating to Connected TV across all markets. After several key positions at BBC Worldwide, AOL and Fairfax Digital, she previously held senior positions at SpotX, the globally operating SSP that is known for its pioneering work in CTV and was recently acquired by Magnite. As Senior Director and Head of Agency EMEA, she was an integral part of SpotX’s CTV marketing and sales leadership team in Europe. Sarah Lewis maintains an excellent network across all relevant European media hubs and markets, as well as a deep-rooted understanding of the CTV space from both the demand and the supply side.
Andy Jones, Head of Agency Development at Samsung Ads
Ana Camara, Senior Director, Global Investment at GroupM
Ana Camara, Senior Director in the Global Investment team working on the roll out of a Global CTV marketplace (Premium Marketplace). I joined the GroupM in January 2021 coming from Finecast where I spent the last 3 years rolling out the Finecast product globally. Every since I moved to London from my home city (Madrid) I have been working in Connected TV (ad tech business and agencies) and I couldn’t think of a better place to spend my time. This ecosystem has changed more in the last 3 years than it has in the last 60 and I am sure the best is yet to come.
Tuesday 26th April, 12 pm CET - Register here
The next installment of IAB Europe's Corporate Responsibility and Sustainability in Digital Advertising Series is here! We are bringing you another insightful webinar, but this time, in partnership with BVDW.
Many companies in different sectors are already dealing with digital responsibility and digital ethics. New fields of action and best practices are constantly being added in this area and some companies even use CDR-measures without calling them that or knowing it.
Against this background and in view of the rapidly growing relevance of CDR, it has become necessary to develop a uniform understanding of Corporate Digital Responsibility. The CDR Building Bloxx, developed within BVDW, therefore aims to create this practice-oriented framework that supports businesses, politics, science and society in developing a common understanding of CDR and uniform standards for its implementation in organisations in Germany and Europe. The Building Bloxx facilitate access to CDR for beginners and support advanced users in the successful development of their CDR activities.
Speakers:
Register for your free space here!
12th May | 12:00 CET - Register here
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
Join us on 12th May at 12pm CET for this fantastic, live event; it is free to attend!
A big thank you to our sponsors, Quantcast and Yieldlove helping us to bring you this event, and to Nick Welch, IAB Europe Programmatic Trading Committee Chair for presenting.
Register here and secure your free space!
Agenda (subject to change)
12:00 – 12:05 – Welcome
12:05 – 12:15 – Keynote presentation: The European Ecosystem: New Partnerships and Shift in Value - Tom Suttle, Senior Digital Advertising Analyst, IAB Europe
12:30 – 13:00 – Panel Discussion with Audience Q&A: Identity and Privacy: New Approaches and Innovations
Is the industry on track to operate and innovate in a post-third-party cookie world? This panel will focus on the topic of privacy and identity to uncover the challenges and opportunities in Europe today. Moderated by Naïma Conton, Chief Operating Officer at Sirdata, this panel will explore where we are at today and what innovations are available as we transition into a post-third-party cookie world.
13:00 – 13:20 – Keynote presentation from our Sponsor, Quantcast: Let the cookie crumble - the countdown has begun
As the clock ticks down to 2023, the transition to a future without third-party cookies looms on the horizon. So many narratives of critical importance are wrapped up in this defining moment, from evolving notions of consumer privacy to the outsized role of the walled gardens. Developments over these next few years are set to define the future of advertising on the open internet.
Thankfully, cutting-edge technologies are enabling us to confront the cookie deprecation head-on and provide solutions that are both effective and privacy-first. It is time for a fresh approach, to empower a new era of digital advertising on the open internet.
13:20 – 13:50 – Panel Discussion with Audience Q&A: CTV Deep Dive: The Programmatic Opportunity
This panel will explore the CTV programmatic supply chain and the buying options available in Europe today. It will look at how it has evolved over the last 12 months, share best practices and look at what the future holds for this channel.
This session will be moderated by Lauren Bigland, Marketing Director EMEA at MediaMath, who will be joined by:
13:50 – 14:20 – Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we make programmatic more accessible?
This panel will address how we can demand and drive diversity and inclusion in the European digital advertising industry. How are we doing today and how can we continue to improve?
Vytautas Paukštys, Founder of Eskimi will moderate this session and will be joined by:
14:20 – 14:50 – Panel Discussion with Audience Q&A: Programmatic Advertising - Future Outlook
This panel will explore the topics and themes we should be focusing on today, and look at innovations and what's next for programmatic advertising, in order to ensure a sustainable future. Moderated by Harriet Cunningham, UK Sales Director for Scibids, this panel with feature:
Artur Semionov, Director of Product & Innovation, Xaxis EMEA
Elsa Demain-Griffiths, Digital Sales & Innovation Director at The Telegraph
Event Partners
Quantcast is a global advertising technology company. The creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, reaching people in the right place, at the right moment.
In 2016 the Financial Times ranked Yieldlove at 39th on its list of the fastest growing tech companies in Europe. Since 2017 they have been a part of the Ströer Group, Europe’s largest premium ad sales house and publisher.
Yieldlove solutions are the result of close collaboration between experienced ad managers, developers, mathematicians and statisticians: a team of highly passionate and skilled individuals from around the globe.
Meet the speakers:
Nick Welch, Head Of Programmatic and Publisher Development, Northern Europe at Integral Ad Science and Chair of IAB Europe's Programmatic Trading Committee
Tom Suttle, Senior Digital Advertising Analyst at IAB Europe
As Senior Digital Advertising Analyst for IAB Europe, Tom specialises in market intelligence, contributing to research and analysis on the digital advertising industry. Tom supports the research agenda through data collection, modeling and delivering insights on the impacts on the wider industry. Previously, Tom was senior manager of revenue operations at the Guardian, responsible for the commercial analysis and strategy of their advertising business. In between that role and IAB Europe, Tom also worked in strategy and insights for the agency team for Google, responsible for analysis of performance with key agency partners.
Naïma Conton, Chief Operating Officer at Sirdata
Naïma Conton is in charge of Sirdata’s activities since she joined the company in 2017 as Chief Operating Officer and DPO. Leading a 40 people team, she is responsible for driving revenue growth, product adoption, setting priorities alongside the whole Sirdata’s team and supervising relationships with sell-side and buy-side platforms, partners, publishers, agencies and advertisers.
Naïma has consistently demonstrated the ability to navigate into market innovations, drive and deliver results. First at Affilinet, before the company was acquired by Awin, empowering advertisers and publishers of all sizes to grow their business online, then at Bilendi, in 2007, building and implementing customer engagement and loyalty services across multiple markets. She then started a first entrepreneurial adventure as a co-founder in the wine industry, before joining Tradedoubler in 2013, a leading international performance marketing company, listed on the OMX Nordic Exchange, for accompanying marquee customers such as Accor, Disney, L’Occitane, Meetic to expand their digital campaigns across the globe thanks to her teams based in Europe and Brazil.
Morwenna Beales, VP of Strategic Partnerships at ID5
Morwenna Beales is the VP, of Strategic Partnerships at ID5. She has 13 years of experience in the digital advertising industry and specialises in business development, a global consultancy, team management and operations, focussing primarily on publisher and platform relations.
In 2007, Morwenna began working in Ad Networks and then moved on to Rubicon Project, where she worked as VP, Strategic Accounts for just under seven years.
With ID5, Morwenna has been developing global strategic partners and looking after key platform relationships since she joined in 2018.
Paul Farrow, Senior Product Manager at Xandr
Dr Paul Farrow is responsible for directing privacy strategy at Xandr, as well as building out a suite of privacy-first browser identity technologies across the Xandr platform.”
Christer Ljones, Head of Data at Schibsted Marketing Services
Christer Ljones heads up the data teams at Schibsted Marketing Services, the advertising sales division of the media group behind the largest news and marketplace brands in the Nordics. His team deals with the targeting, insights and ecosystem integrations needs of advertisers across the Nordics. Christer has been in the advertising business for 15 years and piloted Schibsted´s initial first-party data offering back in 2010. He later played a key role in the formation of an audience and insights-focused advertising portfolio across Schibsted´s many brands. Schibsted bets heavily on user authentication and holds a strong belief in user choice and education about how data is used.
Lauren Bigland, Senior Director, Global Marketing & Communications at MediaMath
With a decade's experience in adtech and one of The Drum's 50 under 30, Lauren previously headed up global marketing for both S4M (Ask Locala) and LoopMe.
Sam Wilson, VP of Business Development and Enterprise Sales at Magnite Inc.
As VP, of Business Development and Enterprise Sales at Magnite, Sam Wilson is responsible for driving commercial growth throughout the region. He has over 15 years of experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, and digital media sales.
His extensive career and ability to educate key market players on the benefits of digital advertising have resulted in unprecedented results for his clients, particularly within the new TV ecosystem.
Prior to Magnite, Sam held the position of VP Platform, EMEA at SpotX, before the business was acquired by Magnite in April 2021. He has previously worked at Brightcove, Kaltura and Limelight networks driving their growth in the European Market.
Colin Kurth, Global Head of Biddable Media for GSK at Publicis Media
Colin is the Global Head of Biddable Media for GSK at Publicis Media where he helps grow a successful partnership with GSK's Global Media team through innovation and global practice enhancements. Starting his career in Chicago as an SEM account manager, Colin quickly emerged as a digital leader in the marketplace helping launch the Social practice for Publicis Media’s trading desk, VivaKi, before moving to New York where he assumed the role of US Programmatic practice lead for Zenith. While at Zenith, Colin built a team of 40 trading specialists planning and buying programmatic and social campaigns for marquee clients like Verizon, Kohl’s, JPMorgan Chase, Luxottica and Reckitt. Today, Colin’s global role for GSK allows him to thoughtfully build unique digital experiences for brands that challenge conventional media thinking.
Chris Kleinschmidt, Head of Platform Sales, EU at Samsung Ads
Chris has been an early member of the Samsung Ads business and has been part of the team for the last 6 years and helping establish the business in both the US and the EU markets. With extensive knowledge of the CTV space across both the US and the EU, Chris is currently managing the EU platform sales division within Samsung Ads that is responsible for ensuring that Samsung offers a world class and seamless programmatic platform for both advertisers and technical partners. Chris prides himself on simplifying complex solutions and working closely with partners in a very pragmatic fashion. Before moving to London 4 years ago, Chris was based in NYC and has focused his career exclusively in digital video and video analytics, previously working for companies like AOL/Moat/Visible Measures.
Sarah Standke, Senior Account Executive at The Trade Desk
Sarah Standke is a Senior Account Executive at The Trade Desk. In her role, she helps leading brands successfully set up and optimise digital campaigns to clearly demonstrate the contribution of data-driven marketing to business growth. A marketing management graduate, she has several years of sales experience and expertise in digital moving image advertising and contextual marketing. Before joining The Trade Desk, Sarah held several positions at organisations including Unruly and Vibrant Media.
Vytautas Paukštys, Founder of of Eskimi
Vytautas Paukštys is the founder of Eskimi, a global ad-tech programmatic and data company. He has been leading Eskimi for 15 years already and the company has been growing and expanding their services to over 160 countries with a reach of more than 1,5 B users.
Amanda Cohrs, Senior Consultant Global Programmatic Advertising at ShowHeroes Group
As Senior Consultant Global Programmatic Advertising for the ShowHeroes Group, Amanda Cohrs is responsible for the business development of their global programmatic platform partnerships across all ShowHeroes brands as well as leading the in-house consulting group “Programmatic Force”. With her team, she is centralizing the programmatic business including over 20 SSPs while coordinating new partnerships according to the group’s strategy.
Amanda is implementing her own personal brand with her own Podcast in the Adtech industry. In cooperation with The Digital Distillery, Amanda has been the driving force behind the launch of The Digital Distillery Podcast in 2021. As the main host of “Programanda”, she talks and interviews key players from the AdTech industry. She is also passionate about empowering women in AdTech.
Jacqueline Boakye, VP, Customer Success EMEA at PubMatic
Jacqueline has more than 17 years of media & technology experience. She joined PubMatic in 2014 and quickly moved up the career ladder, being appointed to Vice President, Customer Success, EMEA in February 2022. She is responsible for the strategic leadership of the EMEA customer success team that supports PubMatic’s publisher clients. A key focus for Boakye is helping to drive the adoption of PubMatic’s omnichannel solutions. Throughout Jacqueline’s time at PubMatic, she has proven to be an effective team leader, cultivating a deep understanding of our products and working with our customers to help them take advantage of the opportunities that programmatic has to offer.
Prior to joining PubMatic, Jacqueline held various director-level positions at Maxifier, Nativ & Vidoeplaza (both acquired by Ooyala), Microsoft, where she played a key role in their commercial growth efforts.
Michael Olaye, Senior Business Development Manager, IAS
Michael has over 14 years of experience working in digital advertising, and previously held positions at Outbrain, Rubicon Project (Magnite) and Swedish publishers, The Local and Keystone Education Group.
Harriet Cunningham, UK Sales Director for Scibids
Harriet Cunningham is the UK Sales Director for Scibids where she is responsible for the expansion of GroupM, Dentsu, Publicis and Independent agency engagement. Previously, Harriet spent 7 years at MiQ; from a graduate to a Group Agency Director, Harriet spent much of her time growing the UK GroupM relationship. Over the years she co-founded WiQ, the company’s network for female employees, and the birthplace of its inclusivity and diversity department. In 2020, Harriet was awarded Campaign’s 30 under Thirty award and judged the Campaign Media Week Awards. In 2022, Harriet joined Bloom as a member and mentor and was awarded the WACL Talent Award, where she will be training to be a coach at the University of Cambridge.
Guillaume Orsolini, Head of Sales at Yieldlove
Guillaume Orsolini has gathered over 10 years of sales and international negotiation experience in various industries. As the Head of Sales at Yieldlove, he has been overseeing the international publisher growth for the past 6 years while managing the company’s key accounts. His publisher-oriented vision and deep understanding of the online advertising industry led him to assume a key role in the transformation of Yieldlove, from an owner-operated startup to becoming the programmatic branch of the Ströer Group, one of the largest media houses in Europe.
Ionut Ciobotaru, Co-CEO Verve Group
Ionut Ciobotaru founded the mobile monetization platform PubNative and has 15+ years of experience in the ad tech industry. Previously working for Applift, Weebo and EA, Ionut is Verve Group’s Co-CEO.
Artur Semioniv, Director of Product and Innovation at Xaxis EMEA
Artur is a Director of Product and Innovation at Xaxis EMEA with over 8 years of experience in programmatic. In his role, Artur works across a range of projects driving innovation regionally and globally for Xaxis. His team and he are responsible for building solutions specifically tailored to client needs, thus, helping them achieve their desired business outcomes from their digital investments and then scaling these solutions across the region.
Elsa Demain-Griffiths, Digital Sales & Innovation Director at The Telegraph
Elsa Demain-Griffiths is the Digital Sales & Innovation Director for The Telegraph with overall Digital and Programmatic sales ownership. With over 10 years of experience in the digital and programmatic space, Elsa has worked across technology and publisher-level businesses driving digital growth and transformation. The last 4 years have focused heavily on publisher digital sales transformation.
7th April | 12:00 CET - Register here!
Did you know that the digital advertising industry is accountable for 2% of carbon emissions?
But what are we doing as an industry to play our part and help tackle this?
To kick off IAB Europe’s Corporate Responsibility and Sustainability in the European Digital Advertising Industry event series, our very own Chief Economist, Daniel Knapp will dive into what sustainability is, and why it matters to our industry today. He will look into the possible ways that we can approach the growing crisis and look at what can be done as an industry to help ensure a sustainable future for our planet.
A panel of industry experts will then join the session to look at what’s next and share what can be done from the different corners of our ecosystem to help combat the problem. From creative to programmatic supply and beyond we will look at how each element of our industry can make small changes today that can have a huge impact on tomorrow.
The event will finish with a keynote presentation from Brian O'Kelley, Scope3 on how we can make sustainable advertising a reality.
Agenda (CET)
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:25 - Keynote Presentation: What Sustainability is, and Why it Matters to our Industry Today
With Daniel Knapp, Chief Economist, IAB Europe
12:25 - 13:00 - Panel Discussion with Audience Q&A: Sustainability - What's Next?
Brian O'Kelley, CEO & Co-Founder, Scope3 will moderate the panel and will be joined by:
13:00 - 13:30 - Keynote Presentation with Audience Q&A: Making Sustainable Advertising a Reality: How to Measure, Reduce, and Offset Carbon Emissions in the Programmatic Supply Chain
With Brian O'Kelley, CEO & Co-Founder, Scope3, and Anne Coghlan, Co-Founder & Head of Product, Scope3
Speakers:
Daniel Knapp, Chief Economist, IAB Europe
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and a partner at Ecuiti, a data science firm.
Brian O'Kelley, CEO & Co-Founder, Scope3
Brian O’Kelley is CEO and co-founder of Scope3, the source of truth for supply chain emissions data.
A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.
Credited with the invention of programmatic advertising and the online ad exchange, Brian is deeply committed to technology-driven innovations that benefit society while improving the health of the planet.
Brian is an active board member of Tech:NYC. He has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012. Brian was an early supporter of Girls Who Code and the Marshall Plan for Moms and is deeply committed to making the technology industry more inclusive.
Brian has a B.S.E. in Computer Science from Princeton University. He lives in Brooklyn with his wife, two daughters, and two cats.
Anne Coghlan, Co-Founder & Head of Product, Scope3
Anne Coghlan is co-founder and head of product at Scope3, the source of truth for supply chain emissions data.
Before co-founding Scope3. Anne was head of product at Waybridge, a company created to make the supply chain for raw materials more efficient, resilient, and sustainable.
A product visionary in the advertising technology market, Anne has previously held senior product roles at AppNexus (re-branded as Xandr and recently acquired by Microsoft), where she was responsible for the strategy and commercialisation of the industry’s first programmable DSP.
Before AppNexus, Anne led a system integration test team through major transformation projects for a global media communications company.
Ann has served as co-chair of the EMEA AppNexus Women’s Network, helping the leadership team drive the conversation on gender equality in the workplace, through events, support and networking.
Anne attended the University of Warwick where she earned a BSc in Mathematics, and UCL, where she gained a Masters in Philosophy. She lives in London with her husband, son and loves climbing when she finds the time.
Adrian Cutler, Director, Global Agency, Microsoft Search Advertising
Adrian is an award head judge, regular keynote speaker and panelist at industry events such as Cannes, Adweek, SMX and DMexco.
As a Futurist, Adrian is deliberate in demystifying cutting edge tech such as Quantum and AI to show how not only how tech can save the greatest and most precious commodity to humanity, time, but also how its place in the world can empower us all to truly amplify what we are naturally capable of through our own human ingenuity.
Adrian was granted a Fellowship of the Royal Society of Art, Commerce and Manufacturing, as he takes the greatest pride in seeing humanity collaborate with each other and how tech can advance this collaboration.
A mantra he lives by is "You only think differently if you HIRE different thinkers!"
Emma Newman, Chief Revenue Officer, EMEA, PubMatic
Emma Newman has served as a pioneer in the digital media space with 20 plus years of experience in all marketing disciplines, digital communications and business development.
Emma joined PubMatic in 2014 as a Senior Director of International Marketing was promoted to Vice President of International Marketing and later took on a commercial role as VP, UK. Emma was promoted to Chief Revenue Officer, EMEA in August of 2019.
Prior to PubMatic, Emma spent 10 years at MSN in several marketing roles before transitioning to lead their business excellence function across EMEA. She then served as AOL’s Senior Director of UK Marketing later joining the team that launched the Huffington Post in EMEA. She left AOL to join Clear Channel UK as their Marketing Director.
In her current role as Chief Revenue Officer, EMEA, strategy, change, and bringing people together continue to be the central theme in her career.
Clare Ritchie, Global Head of Programmatic, Mediacom
Clare Ritchie is the Global Head Of Programmatic at Mediacom. A programmatic & digital leader, Clare is focused on helping brands leverage data & technology for growth and transformation. Dedicated to strengthening programmatic principles to be considered, responsible, transparent and industry-leading.
Clare’s media career began in publishing & data and since focussing on programmatic, she has held roles across Dentsu (including Amplifi and M1) and Xaxis, responsible for programmatic strategy, definition and articulating the roles of Platforms, Audience (Data) and Technology.
Clare has a passion for coaching, mentoring, and developing the careers of biddable teams.
Adam Elman, Head of Sustainability, Google in Europe, Middle East, and Africa
Adam joined Google in December 2021 as head of sustainability for Google in Europe, the Middle East and Africa. In this role, he coordinates with Google’s data centers, real estate, supply chain, and product teams to ensure the company is capitalising on opportunities to strategically advance sustainability.
8th March | 16:00 CET - Register here
Following the recent announcements made by Google Chrome and Android on the Privacy Sandbox, Google has agreed to engage in a dialogue with IAB Europe, in a Town Hall meeting on 8th March 2022.
The aim of the Town Hall is to offer the opportunity to answer questions from industry stakeholders raised by the announcement, in the spirit of collaboration that has characterised Google’s partnership in IAB Europe for many years.
The invitation to attend the Town Hall is open to any IAB Europe member, National IAB, or corporate member of a National IAB.
The event will provide an in-depth explanation of the recently announced developments from Privacy Sandbox on Topics API, Fledge, and Android focusing on the technical aspects and related questions.
If you are interested in learning more about the announcement, be sure to register here today.
You can submit your questions in advance here.
Speakers:
Please note that this event will not be recorded.
10th March 2022, 15:00 CET - Register here
As of January 2022, in the run-up to the Digital Services Act (DSA) adoption, the European Parliament and the Council started interinstitutional negotiations, debating on what should be included in the DSA.
Banning dark patterns, further transparency requirements on online advertising, the inclusion of a ban on targeting advertising for minors, and targeting based on sensitive data - will all be discussed at trilogue level.
Join our expert panel of business leaders, public policy experts and representatives of the EU institutions who will share their insights as the third DSA trilogue comes to a head. Listen to their discussion as they unpack the possible changes and additions to the Digital Services Act and the impact they may have on the future of the EU’s digital framework. The digital advertising industry could see real changes in the way we operate online; this event is one not to be missed!
Register here to secure your free space!
15th March, 12:00 CET
The European Online Video (OLV) market is seeing rapid growth. In Europe, it now commands nearly 40% of all display spend and is the fastest-growing segment within social. Innovations in this space, such as advancements in video quality, mean that this growth will only continue. The market is, however, fragmented, due to several factors including media consumption habits, regulation, and media trading cultures.
In this Industry Insider webinar with PubMatic, they share the insights from the new research ‘State of Online Video Advertising in Europe’ and shed some light on formats and the factors affecting buying decisions in the online video programmatic space today. You also hear from a panel of experts about how agencies and publishers navigate the video ecosystem and share some predictions for the next 12 months.
Speakers:
Lauren Evans, Global Head of Operations at Genius Sports
Katie Coteman, VP, Advertising and Partnerships at Discovery
Bill Swanson, EMEA Strategy Lead at IRIS.TV
Jaidev Kakar, Director of Advertiser Solutions, CTV and OTT, PubMatic
Dave Sandham, Engagement and Operations Director, GroupM
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe
Register here to secure your free space!
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
From the current CTV landscape in Europe to the latest on measurement and targeting, the event will ensure you are up to speed on all things CTV in 2022! Join us live on 27th April at 12 pm CET - secure your free place here!
Event Agenda (subject to change)
12:00 – 12:05 – Welcome
12:05 – 12:25 – Keynote presentation: The CTV landscape
IAB Europe’s Senior Digital Advertising Analyst, Tom Suttle, will present an overview of the latest stats and facts from the CTV ecosystem.
12:25 – 13:10 – Panel Discussion with Audience Q&A: CTV in 2022
We are starting to see the easing of COVID restrictions across the globe, what will this mean for the CTV landscape in 2022? The panel will reflect on how the pandemic has shaped the CTV market over the past 2 years.
This panel will be moderated by Gregor Fellner, Director of Business Development at Rakuten Advertising. Gregor will be joined by the following speakers:
13:10 – 13:50 – Panel Discussion with Audience Q&A: CTV Targeting and Measurement
Following on from the release of IAB Europe’s Guide to CTV Targeting and Measurement, the panel will discuss the latest challenges for our industry when it comes to CTV and cross-screen measurement. They will discuss what hurdles currently exist and what needs to be done to overcome them.
This panel will be moderated by Jessica Trainor, Vice President Ad Platform Partnerships at Comscore. Jessica will be joined by the following speakers:
13:50 – 14:20 – Keynote Presentation: Latest CTV Advertising Standards with IAB Tech Lab
In this session, Shailley Singh, SVP Product Management & Global Programs at IAB Tech Lab will cover recent and upcoming standards releases and revisions to support the growth of Connected TV and cross-media video. It will be an opportunity to learn how new feature- both recently released and planned for IAB Tech Lab standards, software and Transparency Center make buying, selling, delivering and measuring Connected TV safe, transparent and TV like experience for advertisers and consumers. Audience can look forward to understanding what is new for CTV in Open RTB, Transparency Center, Video Ad formats, Open Measurement and more.
Register here to secure your free space!
Find out more about our speakers...
Tom Suttle, Senior Digital Advertising Analyst at IAB Europe
Gregor Fellner, Director of Business Development at Rakuten Advertising
Clare Ritchie, Global Head of Programmatic at MediaCom
Sarah Lewis, Global Director, CTV at ShowHeroes Group
Sarah Lewis joined the ShowHeroes Group as the new Global Director CTV in August 2021, where she is managing all processes relating to Connected TV across all markets. After several key positions at BBC Worldwide, AOL and Fairfax Digital, she previously held senior positions at SpotX, the globally operating SSP that is known for its pioneering work in CTV and was recently acquired by Magnite. As Senior Director and Head of Agency EMEA, she was an integral part of SpotX's CTV marketing and sales leadership team in Europe. Sarah Lewis maintains an excellent network across all relevant European media hubs and markets, as well as a deep-rooted understanding of the CTV space from both the demand and the supply side.
Paul Gubbins, VP CTV Strategy at Publica
Paul has over 17 years of sales experience and has spent the last 10+ years in programmatic leadership roles with companies such as Unruly, PubMatic, Verizon Media and Millennial Media. More recently, Paul was responsible for launching the UK office for CTV Ad Server Publica before their acquisition by Integral Ad Science (IAS) in 2021 and is now VP, CTV Strategy for Publica.
Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic
Jessica Trainor, Vice President Ad Platform Partnerships at Comscore
As Vice President, Ad Platform Partnerships at Comscore, Jessica Trainor is responsible for growing the company's Activation business. Overseeing platform partnerships, Jessica works with account management and sales teams at top ad tech firms to increase industry adoption of Comscore’s third-party targeting segments and other Activation solutions. With 15 years of industry experience, Jessica is an expert in programmatic solutions, advertising effectiveness, and cross-platform analytics. Jessica is a graduate of the University of Virginia and previously served as a project manager at PSB.
Anja Hofmeister, Product Lead at Adform
Kristanne Roberts, Product Director at Kantar
Kristanne is a Product Management Director for Kantar Marketplace. She has over 10 years experience in marketing, PR and research, managing global clients and measurement practices. In the last 9 years with Kantar Kristanne has held various roles from project management to sales, and is currently responsible for the development of media and creative solutions on Kantar’s automated research platform Kantar Marketplace.
Lizzie Wiltshire
Jason Demarco
Shailley Singh
12th January | 11:00 CET - Register here
The EU’s Digital Services Act (DSA) has been promised as a landmark piece of legislation – the first major update since the adoption of the eCommerce Directive 20 years ago – so it’s no surprise it’s been the subject of heated debate from all sides of the political spectrum.
Before the end of 2021, the European Parliament’s Internal Market and Consumer Protection Committee (IMCO) voted on its report on the DSA. The European Parliament is now getting ready for a subsequent plenary vote during this month’s Strasbourg session. Citizens, businesses, and policymakers are all asking the same questions: what will the final text look like, and will there be any surprises from the Parliament? Will MEPs agree to radical proposals that could upend the way we use online services, such as banning targeted ads?
Our expert panel of business leaders, public policy experts and MEPs, moderated by MLex’s Matthew Newman, will share their insights as the DSA debate comes to a head.
Speakers
Our webinar on Transitioning to the Post Third-Party Cookie Era took place on 23rd February with nearly 300 people joining us live!
Watch the recording here.
2020 kicked off with one of the most fundamental technology advances our industry has seen in many years — the announcement that third-party cookies were to be depleted.
One year later, and there is still much debate about what this actually means.
Fortunately, IAB Europe released a ‘Guide to the Post Third-Party Cookie Era’ in May 2020, to provide a level-setting background into the use of digital advertising cookies, the contributing factors to their depletion, and an overview of the alternative solutions that were available.
As solutions have evolved, this guide has now been updated to provide the most up-to-date guidance on market alternatives to third-party cookies.
In this webinar, we provide information about the updated Guide and our panel of experts dive into the evolution of digital advertising in a post third-party cookie era.
Speakers:
Watch the recording here.
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