27th September| 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Google is taking over!
Google will first present the results of their latest consumer research with over 20,000 Europeans on the consequences of good and bad privacy experiences online, and then share the company's approach to balance consumer privacy, users control over data and effective marketing.
Speakers:
Maxwell Minckler, Senior Marketing Research & Insights Manager, Ads, Market Insights, EMEA
Max has 11+ years of experience driving B2B and B2C research programs that translate information into business impact on local, regional, and global levels. Before joining Google EMEA as Senior Ads Insights Manager, Max served as Google's Brand & Reputation research lead for Asia Pacific, and built data-led insights functions for technology and media companies across North America.
Sebastian Grantz, EMEA Industry Relations Privacy Manager
Sebastian has 15+ years of experience in digital marketing, sales and digital transformation in EMEA. He is the Privacy Lead for Google's team that manages the relationship with industry bodies in EMEA. Before joining the Industry Relations team, Sebastian spent multiple years in Google's sales organisation and served as the Ads Privacy Lead for Central Europe.
29th September | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, LiveRamp is taking over!
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used.
In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talks through:
Collaboration data 101, the foundation of this practice through the evolution of where we are now
The steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration
How brands are successfully executing these strategies right now
Speaker: Ian Fremaux, Solutions Architect & Head International Pre-Sales at Liveramp
Ian is a seasoned expert in marketing technology and has worked across engineering and solutions architecture for over 20 years. He is currently Solutions Architect and Head International Pre-Sales at LiveRamp, having joined initially as part of the product team who launched its privacy-first data collaboration platform, Safe Haven, first adopted by Carrefour in France. Ian now consults with new clients to onboard LiveRamp, providing technical expertise on the products and services available across different international markets.
13th September 2022 | 11:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Meta is taking over!
In this session, Meta's policy experts will be sharing an update on how Meta is supporting teens, parents and caregivers, as well as the efforts to protect the wellbeing and safety of youth on their platforms like Facebook and Instagram.
Speaker: Tara Hopkins, Public Policy Director, EMEA for Instagram
Register here, for this live, free event.
3rd October | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Adform is taking over!
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Join us for a fireside chat with Phil Acton, Adform's General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, we invited PwC to take a look under the hood to verify our claims.
Speakers:
Adam started PwC’s media measurement team together with Sam Tomlinson in 2008 and currently leads PwC's audience measurement and reporting team in London. He supports a variety of media owners and ad tech businesses with their multi-platform audience reporting, as well as verifying their audience data segments. He also reviews the processes and controls underpinning their technology platforms, focussing on areas such as efficiency, transparency and accuracy of reporting. His clients have included the BBC, Channel 4, Financial Times, News UK, and Wall St Journal.
Adam is at the forefront of PwC’s continued drive to innovate around audience measurement and reporting, including exploring measures of impact and engagement.
Phil Acton is Country Manager, UK at Adform, where he is responsible for further expanding Adform’s innovative vision of Efficient Modern Marketing through their integrated advertising platform Adform FLOW . Drawing on his expertise in strategy, sales, new business development and account management, Phil head’s up the UK team in line with Adform’s ‘forward together’ philosophy. Acton focuses on cultivating and developing new and existing client relationships, as well as building on partnerships with brands, media and creative agencies.
Acton’s 20+ years of experience in the industry include seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time he has consulted with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in channels such Paid Advertising, Data Management, Identity and Supply Path Optimisation.
Register here, it is totally free!
14th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, OneTrust is taking over!
It’s hard to increase brand loyalty without offering consumers a clear view of why you need their data and how that data will be used. Data collection is essential to offering consumers a robust personalised shopping experience — yet without clear language and value exchange, consumers are often hesitant to share. As consumers become more educated on data collection, join us to learn how you can prioritise data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.
Join this session to:
Speaker: Bally Lotay, Senior Solutions Engineer
Bally Lotay serves as a Senior Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In his role, Bally supports the OneTrust Consent & Preference Management where he advises companies on how to drive engaging user experiences while building trust and demonstrate regulatory compliance.
28th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Verve Group is taking over!
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group will address the obvious, and not-so-obvious, applications of transparency in the places where it is seen--and needed--most. What's more, the Verve Group team will provide discussions through both international and North American lenses so there is an understanding of where transparency is--and where it is needed.
Speakers:
Alan Ngai, Director of Product Management, Verve Group
Alan has over 11 years of AdTech experience, specialising in building and nurturing ad tech platforms to fulfil end customer requirements for a sustainable internet. He’s specialised in delivering DSPs, Audience Data, AdServers, AdExchanges & SSPs. Most recently he’s Director of Product for Verve Group’s leading the growth and development of it’s supply side business.
Alexei Moltchan, Director of Product Management, Verve Group
Alexei Moltchan is responsible for Verve Group’s DSP, where he leads the strategy and the team. He brings numerous years of experience in product management and adtech spanning across supply, demand, data and identity. Previously, lead the product for LiveIntent’s Publisher Identity and Attribution products, where he built and scaled the identity resolution capabilities for the Prebid ecosystem. He also brought to market the core product for the Publisher Ad Server and Programmatic Platform at Adform before that.
Join us on 28th September at 12:00 CET for this live, free event.
Register here.
Thursday 15th September | 12:00 CET | Virtual | Register now
This September, IAB Europe will be hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In our headline event, The Great Debate, we will address best practices, and current initiatives to drive trust and transparency in our industry. Through a series of keynote presentations and panel discussions, industry experts will share their views on what’s being done and what else needs to be done to drive trust and transparency in digital advertising today.
Agenda
12:05 - Keynote: IAB Europe’s Pan-European Buyer’s Quality Survey Results
Speaker: Tim Elkington, Chief Digital Officer, IAB UK
12:20 - Panel Discussion with audience Q&A: IAB Europe’s Pan-European Buyer’s Quality Survey results
IAB Europe’s survey found that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality. National IABs will discuss what this means for national quality standards within their markets and across Europe.
Moderator: Reyes Justribó, Director, IAB Spain
Speakers:
12:55 - Panel Discussion with audience Q&A: Tackling Disinformation in the Digital Advertising Industry
This panel will look into what disinformation is, how it has grown, and what can be done by the industry to curb the spread. The focus will be on ad placement, the Code of Practice on Disinformation and the simple things that can be done by the industry to help tackle it.
Moderator: David Goddard, VP Business Development, DoubleVerify
Speakers:
13:25 - Introductory presentation: Supply Chain Transparency & Sustainability
Speaker: Daniel Knapp, Chief Economist, IAB Europe
13:40 - Panel Discussion with audience Q&A: Supply Chain Transparency & Sustainability
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical and ensuring approaches are sustainable is key. This panel will discuss the latest initiatives to help maintain transparency and will dive into how we can ensure sustainability in the supply chain.
Moderator: Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Speakers:
14:15 - New Standards
Presentation by IAB Europe’s Technical Director, Alexandre Nderagakura, on latest/new standards to drive trust and transparency in our industry
14:30 - Thanks and close
Meet the Speakers
Tim Elkington, Chief Digital Officer, IAB UK
Reyes Justribó, Director, IAB Spain
Simon Harris, DPG Media
Tanya Priyank, Director of International Growth, ShowHeroes Group
David Goddard, VP Business Development, DoubleVerify
Chris Kleinschmidt, Head of Platform Sales, Samsung Ads
Clare Ritchie, Head of Programmatic, Mediacom
Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath
Ines Talavera, Public Policy Officer, IAB Europe
Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, PubMatic
Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk
Matt Barash, SVP Americas + Global Supply, Index Exchange
Laura Wade, Head of Sustainability, Essence
Phil Acton, UK Country Manager, Adform
Alexandre Nderagakura, IAB Europe’s Technical Director
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