8th November 8:30 - 12:00 GMT | Invitation-Only Event
We will be hosting a networking breakfast and a packed agenda of sessions at Meta's Brock Street office in London to learn about the industry’s efforts to promote sustainability across digital advertising and push for further progress.
Together with Meta and supported by Ad Net Zero, we bring you this in-person industry event at a moment that marks the one-year anniversary of our Sustainability Standards Committee. We will spotlight some of the great work being done, and importantly address some of the barriers to further progress with a view to driving more action.
Spaces are limited and reserved for members of IAB Europe's industry committees. For more information on this event and the work of IAB Europe's Sustainability Standards Committee please contact Lauren here - wakefield@iabeurope.eu
Confirmed speakers:
4th & 5th October - Barceolna | Register here
Our Marketing and Insights Director Marie-Clare will be speaking on the 5th October on 'Retail Media through a European lens' . Retail Media has emerged as a powerful digital advertising tool in recent years, but as with any emerging technology or solution it encounters its fair share of challenges. In this presentation, Marie-Clare will provide an update on the European Retail Media market, shedding light on the existing challenges and opportunities. Additionally, she will dig into the need for standardisation in this space and how the industry can work together to support the future of Retail Media.
Find out more and register here.
Tuesday 29th August | 16:00 CET – Register here
IAB Europe in collaboration with Google is hosting a webinar on Privacy Sandbox which focuses on how companies can get involved in testing and which tools are available for testing and which allow you to check how prepared you are for the deprecation of 3P cookies.
Chrome started the rollout of the Privacy Sandbox APIs to all Chrome users in July and plans to deprecate 3P cookies in the second half of 2024. With the deadline nearing quickly, this webinar provides a unique opportunity to all companies in the digital industry to learn more about how they get involved in testing and how to best prepare for the future.
Privacy Sandbox Survey
If you’re involved in the testing of the Privacy Sandbox APIs, or plan to get involved, please spare 5 minutes of your time to complete our survey here.
Participants' responses will be aggregated to identify common questions and concerns, and ensure our panelists offer you meaningful support and insights during both upcoming sessions. Individual responses will be kept confidential by IAB Europe. The deadline to participate in this survey is the 29th August.
Wednesday 27th September| 12:00 CET – Register here
The Great Debate - Trust & Transparency will look at new key areas of the digital advertising industry and how we can build Trust and Transparency into the DNA. This year we will focus on sustainability and how we can use transparency to build trust through the supply chain, AI and how important Trust & Transparency is in this emerging area. We will then look at our annual Brand safety Poll and discuss the current state of Brand Safety before looking at Policy and what's to come.
Panel 1 - Transparency into Sustainable Digital Advertising Processes - 12:10 - 12:40
Moderator:
Speakers:
Panel 2 - Building Trust in Future Innovations - 12:40 - 13:10
Moderator:
Speakers:
Panel 3 - Current Status of Brand Safety - 13:10 - 13:40 CET
Moderator:
Speakers:
Tuesday 22nd August| 16:30 CET – Register here
Explore the latest advancements in the TCF v2.2 User Interface (UI) with Consentmanager, OneTrust and Sourcepoint. Join this webinar for insightful demos and best practices as we look to help you seamlessly transition to the latest version of the TCF. The session will also conclude with an audience Q&A, so there will be plenty of opportunities to ask and clarify any questions you have.
Speakers:
4th October | – Register here
Join Ecommerce Summit 2023 at the INTERPRED - WTC in Sofia, Bulgaria
E-commerce is one of the most dynamically developing sectors of the economy.
According to Statista.com, e-retail sales will reach $6.3 trillion this year globally compared to $5.7 trillion in 2022 and $1.33 trillion in 2014. This means that in 10 years, the volume of sales on a global scale increased by nearly 5 times.
According to forecasts, in 2026 online sales worldwide will reach 8.15 trillion dollars, and the leading markets for e-commerce are China, USA, Great Britain, South Korea and Denmark.
In some markets with lower penetration of online commerce, the growth potential is even higher. This makes online operations a must for any trader who aims for long-term development in the sector and expansion in national and international markets.
Mobile commerce, social commerce, chatbots and other applications of artificial intelligence and virtual reality in the sector are increasingly mandatory to ensure growth and to capture market positions.
If you want to learn the latest trends in the field of e-commerce, the eCommerce Annual Summit 2023 is the event where you will see and hear from industry experts with many years of experience in the field.
11th July | 11:30 CET - Register here
Join Comscore for ‘Targeting Gen Z in the UK market’, a deep dive into Comscore data around what makes this consumer tick.
Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director will share new insights on understanding, reaching, and engaging with this audience, live.
Find our more and secure your space here.
11th & 12th October | – Register here
eCom Business Live is the leading global event to accelerate your online business sale with endless opportunities to sell within the eCommerce marketplace. The event is an amazing opportunity to any retail professionals, digital entrepreneurs and online business owners who want to elevate their business to the next level! Taking place on 11th & 12th of October, Messe Frankfurt, Germany will be transformed into an ultimate hub to boost exponential growth of ecommerce sector sales!
They will bring you the latest eCommerce industry trends and strategies in an exciting pivot for every online seller to help you scale your business successfully. Thousands of visitors will learn from world top industry speakers at our seminar sessions about the hottest marketing solutions and much more.
Hear from the below experts and many more:
Get ready to discover hidden secrets to rank high online!
At the event you will have a unique opportunity to listen and learn from 150 industry experts, who will share their profound knowledge required to embark on a digital trade endeavour! We are proud to announce that at this unforgettable show you will have an extraordinary chance to attend the speed networking area, to get to know top sector professionals who will unlock juicy 2024 ecommerce insiders and highlights. Not to mention our Business Connection Wall, where you will be able to meet buyers, business owners and key leading brands. Don’t miss out on our exclusive Live Innovation Awards to be inspired and listen to speakers from the world’s best brands!
Secure your FREE ticket via the website!
10th & 11th October | – Register here
eTail Nordic is the Event for Heads of eCommerce, Digital & Marketing from the Leading Nordic Retailers and Brands
With Nordic customers being digitally mature and regularly shopping online, retailers and brands must reimagine their digital capabilities to offer shoppers the device agnostic buying experience they now expect across a mix of platforms.
Through inspirational keynotes, small-group interactive learning, networking events and hundreds of peers to connect with, only at eTail Nordic will you discover how leaders from the Nordic’s top retailers and brands are:
Use IAB Europe’s exclusive discount code ETNIABE23 for a discount on your ticket
7th June | Register Here
In times of war, the civilised world’s support is critically important to Ukraine. The digital advertising industry has no geographical boundaries, it has to ensure a viable regime even during martial law, serving customers around the world, paying taxes, and supporting jobs. For the vast majority of economies, military action equals the greatest business risk, forcing the termination of contracts. However, isn't it time to reconsider this approach? Why does hybrid war force us to transform the form of cooperation, and not terminate it? How can the global ad tech community help Ukraine now? Join this webinar, streaming live from Kyiv as a panel of experts discuss these important questions and more.
29th of June | 15:00 CET - Register Here
Media is fragmented and it’s hard to know what works across different platforms and formats when trying to reach your target audience.
Fortunately, AI-powered technologies can help bridge creative intuition and data for better-performing ads. In this webinar, Vidmob will outline how you can use AI to augment your creative decisions by translating performance ad data into actionable data that positively impact your bottom line.
Join Jeremiah Zinger, Senior Partner Manager at VidMob as he presents how to use AI to your marketing advantage. He will be followed by Anthony Lamy, VP EMEA Client Partnerships for a fireside chat with an exclusive partner to discuss how they are taking advantage of AI to turbocharge their creativity and performance.
Key Takeaways:
How to systematically unlock the Anatomy of an ad thanks to AI technology to inform creative making decisions.
Why creative analytics is more than just measuring clicks.
Understanding how the impact of signal loss will make it increasingly important to develop ads with creative data.
Speakers:
Jeremiah Zinger, Senior Partner Manager Senior Partner Manager, Vidmob
Anthony Lamy, VP EMEA Client Partnerships, Vidmob
Jennifer Haie, Client Partner, Vidmob
Andrew Jude Rajanathan, Media & ROI Lead, EMEA at Johnson&Johnson
7th June | – Register here - In-person: 8:30am BST / Live stream: 9:25am BST
Results, ROI and bang for your buck… Today is all about how you set yourself up for the best outcomes from your ad investment, which comes down to how you protect it, measure it, track it and optimise it.
Join in-person or virtually for Campaign’s exclusive event, in partnership with DoubleVerify, to explore the next frontier in digital marketing and address questions around attention metrics and verification such as:
The conversation will feature two cross-industry expert panels including our own CMO Helen Mussard and two inspiring keynotes.
Venue address: RSA House, 8 John Adam Street, London WC2N 6EZ
To find out more click here
9th & 10th May | – Register here
On May 9 and 10, 2023, Hamburg will once again welcome movers and shakers from across the digital and marketing space for the OMR Festival. Attendees can expect an eventful two days of keynotes by key industry actors and international stars on multiple stages, Masterclasses, Side Events, Guided Tours, Expo Halls and concerts at the Festival grounds and all across the Hanseatic City of Hamburg
To find out more click here
30th & 31st May | – Register here
This year’s theme of IAB Forum is:
2023 says: Call! What strategy for “interesting times”?
Join IAB Poland in Warsaw for their two day event looking at what strategy is best to face the newly changed climate. Click here for more information.
Recent years have seen waves of events causing significant changes in the world. Living and working in the new normal has become a challenge — but certainly not the last we’ll have to face in the near future. The perspective of economic recession and growing unemployment, the cost of operations or the low consumption rate are just some of the factors that affect business and the industry in general. The war taking place right next door, so to speak, is an additional concern.
This is yet another test for the marketing, communications, creative industries as well as for the creators of tools for the digital world. We’ve learned to cope with change and transformation on steroids. The industry’s growth has accelerated, digital spending has surpassed TV, and hybrid work has opened up a range of new opportunities.
In 2023, let’s say it out loud: Call! We’ll see if we have become resilient enough in the areas of business, strategy, technology, media, interpersonal relations in recent years — and if we are managing this energy the right way. We’ll talk honestly about what has turned out to be a typical hype or a catchy buzzword, and what has actually brought long-term change, had a positive impact on business, and what helps the online industry grow. About what we think will work in these “interesting times”.
This is all the more important because we all ask ourselves the same questions: Which strategies work in business? Which areas are the foundation of today’s development? Do we keep business alive or strive for growth? Who bears the cost of change? Is the industry ready? Has digital reached maturity yet? Is the marketer mature enough to cope with the dynamics of change?
Should we increase marketing activity? Should we focus on survival or development? Should we nurture loyalty or perhaps actively look for prospects? Which online channels make the industry grow? How to optimise media spending? Do we go back to our roots or experiment?
Is omnichannel harmful or helpful? How do you keep activities and operations consistent? What approach to communication works? What should we convey in communication? Can we speak of a return to classic marketing strategies and digital fatigue? TV reinvented? Can everything be moved to the online world?
How do you fight for attention in the digital environment? How to maintain brand authenticity? How to address the changing expectations of customers? What is the condition of democracy in society? Can we speak of stratification of society or an emergence of new social classes? How do we make marketing sustainable?
Is the pressure to grow without increasing consumption real? Is ESG a choice or a must? How big is the scale of greenwashing in the industry? Are the existing technological solutions appropriate to the changes taking place? What do we need from technology? Automation or “carbon-based” assets? What about industry security in the new era?
Who is the leader for “interesting times”? Relationship versus loyalty. Can we speak of an employee’s market in the industry? Work quality — at home versus in the office. A loyal employee — meaning? Employer forcing employees to work from the office or one with a flexible approach? Team relationships built only online or rather in person? How to address the issue of employee well-being?
We would like you to provide us with a submission addressing one of the following seven areas of the marketing industry. Let’s take a closer look at the commonly used or ready-to-use strategies for functioning in “interesting times”. Let’s bust the myths and focus on what really works. Let’s show what drives the marketing (online?) industry and its creators and let’s consider the direction in which it will evolve.
Thursday 20th April| 16:00 CET – Register here
An overview of the changes to the TCF technical specifications between v2.0 & v2.2. This session is to help CMPs and Vendors navigate the different technical resources.
Speakers
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here
Thursday 20th April| 15:00 CET – Register here
An overview of the main differences in policies between v2.0 & v2.2. This session is for all TCF stakeholders.
Speakers
Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here
Thursday 27th April | – Register here
From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in London on April 27th for their second event of the Advanced TV: Binge Series. They’ll focus on topics such as modernising standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server Side Ad Insertion (SSAI), and viewability across ALL screens.
The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability.
They will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these.
Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere. This event series is in-person, only.
We can also share with you code ‘ IABEUROPE249’ to get a discount on your tickets.
For more information on Video Everywhere: Binge Series – London click the link and to buy your ticket here
Thursday 20th April| 12:00 CET – Register here
What can today’s trending conversations tell us about tomorrow’s opportunities? Like all good stories, this one’s got layers. Meta’s Culture Rising Report distills 20 trends, to help you respond to changing values, needs, and desires in a way that creates relevance, meaning, and growth.
Claire Davies, Head of Programmes at Meta will present the trends report. She will then be joined by IAB Europe’s Chief Economist Daniel Knapp for a fireside chat on the results.
Join us to understand what’s shifting, what’s sticking, and what’s next.
Speakers
Claire Davies, Head of Programmes, Meta
Claire Davies leads a series of Meta’s B2B marketing programmes in EMEA, including insights and thought leadership, via Meta Foresights. The Meta Foresight team tracks the trends and topics that 3.6 billion voices care about. They field studies, conduct surveys and talk to big thinkers both inside and outside Meta, in the hope of understanding what those signals mean for the future.
Claire spent the early part of her career as a broadcast journalist, before switching to digital and working at The Press Association - the UK’s national news agency. After PA, Claire joined Google and was responsible for helping to launch Think Insights in the UK. Then she worked as Head of Content at Kantar, where she built a global content team - launching web and social channels in markets including: UK, China, North America and Brazil.
Daniel Knapp, Chief Economist, IAB Europe
Daniel Knapp is an advertising, media and data expert with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.
Currently, he serves as Chief Economist at IAB Europe, and a partner at Redefine Digital, a data science and strategy boutique that develops tools for media and advertising businesses to get insights from information and data. Daniel has worked with leading publishers, Fortune 500 brands and regulators to reverse-engineer complex data flows and auction dynamics in the programmatic advertising supply chain.
Join the Programmatic Pioneers Summit on the 25th & 26th May in London - Register Here
The Programmatic Pioneers Summit is Europe's biggest programmatic and digital media event for brands, agencies, publishers and tech companies.
With 30+ insightful sessions led by 60+ senior programmatic media experts from some of Europe’s biggest brands, you'll gain practical insights that address your biggest priorities to help you future-proof your programmatic strategy.
The Programmatic Pioneers Summit is the only place you can learn from and network with Europe’s leading brands and key players to address your biggest programmatic and digital media priorities.
Programmatic Pioneers Summit 2023 Agenda Themes Include:
For more information about this unmissable event, and to find out how to register, click here
Join DoubleVerify for their Sustainability in Advertising event on the 8th February at 16:00 GMT.
The way a brand expresses its values is becoming as important as the products it sells. Brand values impact reputation, consumer buying decisions, loyalty, and advocacy – all of which will play a very important role in the anticipated economic downturn. Advertising is one major way a brand manifests its values – aligning where you spend your media dollars with your values, including your social and environmental impact objectives. One of the key areas of concern for brands is sustainability. Increasingly, consumers are putting pressure on brands to eliminate or reduce their carbon footprint, including the emissions generated by their digital advertising. According to a recent Microsoft/Dentsu study:
And consumer concerns about the carbon footprint of digital advertising are warranted. According to Scope3’s measurement, the average video/display impression emits 1 gram of CO2 when measuring its complete supply chain – meaning 1M impressions equals a metric tonne of emissions.
In this session, we’re bringing together top brands and industry leaders – including our partner Scope3 – to speak about how brands are addressing sustainability and tracking environmental impact of their supply chains. We’ll answer such questions as:
For more information about this unmissable event, and to find out how to register, click here
E-commerce Germany Awards is a unique platform to recognise the excellence, creativity, and achievements of e-commerce companies in the German market. It is primarily designed to serve as a platform for participants to network, share experiences, and integrate. Additionally, the event provides an informal opportunity for clients, competitors, and partners to meet.
There are two parts to the E-commerce Germany Awards: a contest topped with an award ceremony (gala) and a networking party. The next edition of the event will take place on the 22nd of February 2023 in Berlin.
There are 12 categories in which e-commerce business owners, service providers, and agencies can submit their entries:
For the entry to be considered, the submitting company needs to be present & active on the German market, contribute to the e-commerce industry in the DACH region, or provide solutions that benefit the sector as a whole.
The competition has two stages: public voting and expert jury (with representatives of brands such as BASF, Google, Bosch, Picnic, Xing, Zalando, Facebook, Mercedes-Benz, Beiersdorf, and Mytheresa) evaluation.
Awarded companies gain additional visibility in their industries, develop brand awareness with potential clients and competitors, motivate their teams, and make their organization the destination for top talent!
The Awards will be held for the sixth time in 2023. Since its inception, the competition has become one of the most prestigious e-commerce events in Germany, attracting countless submissions and entries. Almost 1200 companies have participated in the contest since its launch in 2018! You can be there, too!
Submissions start on the 1st of December, 2022. Promote your brand across the e-commerce industry. Join the E-commerce Germany Awards for an unforgettable night of networking and fun.
Tuesday 29th November | 16:00 CET – Register here
Join IAB Europe for our Transparency & Consent Framework (TCF) special webinars focused on CTV and consent to find out what solutions exist and how stakeholders can adhere to privacy and data protection regulations. Over two sessions on 29th & 30th November, we will be discussing best practices for the industry for CTV and consent.
Ninon Vagner IAB Europes Privacy and Compliance Manager
Ninon supports the privacy-oriented work of the Legal and Policy Committees, TCF Working Groups, and takes part in overseeing the TCF compliance programme. She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for all of the company's advertising operations and managing compliance for new business acquisitions, and at Sirdata, on GDPR compliance where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.
Agustin Perez Buendia CEO Sibbo
Agustín began his career as a consultant in different areas before entering in the digital world through Orange Advertising. In 2015 he founded Sibbo, an independent company, offering a Consent Management Platform used to manage and store users’ consents and comply with GDPR regulations in HbbTV, CTV (Samsung or LG, Android TV), apps (Android and iOS) and webs.
Sibbo also provides tech programmatic advertising consultancy in a transparent way to publishers, agencies and advertisers developing the best strategy to speed up advertising revenues and achieve their goals.
Agustín has extensive experience in digital entrepreneurship, digital product development in online advertising, technology prospecting, consulting, sales, programmatic systems for buying/selling online advertising (Header Bidding, SSPs, DSPs, DMPs, Adservers...), GDPR, TCF and online advertising ecosystems.
Miguel Alvarez Hevia CMP Business Development Manager Sibbo
Miguel joined Sibbo 3 years ago. He is managing several clients in the consent management ecosystem, and he is also developing business opportunities with new clients.
Pat Effinger, US Client Services Director Sourcepoint
Pat manages Client Services for Sourcepoint's U.S. clients across product lines. He brings over 8 years of client services experience to the role, including his time as a technical account manager at Sourcepoint, supporting clients in implementing privacy compliance and revenue optimising solutions. Previously, Pat built and managed a team of customer success managers at DOmedia, an out-of-home advertising marketplace.
Chris Maurer, Solutions Consulting Director Sourcepoint
One of the first Sourcepoint employees, Chris has been working in ad and marketing technology for over 15 years. Previously, he was a Senior Solutions Consultant at BlueKai/Oracle, where he helped clients implement customised strategies. At Sourcepoint, Chris leads solutions consulting and innovation initiatives, working closely with clients to understand their needs and help them optimize their privacy and revenue solutions.
Register here to secure your free place.
Wednesday 7th December | 15:00 CET - Register here
Join IAB Europe’s Chief Economist on 7th December for a ‘State of the Nation’ digital advertising end-of-the-year edition.
In these uncertain times, with added economic pressure, Daniel will share his latest outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges.
This is a must-attend session for any industry professional that wants to see the science and data shaping our future paths.
Europe’s Leading Marketing Event - B2B Marketing Expo
22-23rd November 2022
At B2B Marketing Expo, we’re on a mission to deliver innovation to marketers so they can transform the way they work and drive their organisation growth strategy.
The event features sessions on everything from Programmatic Advertising to Automation and Social Media Treads to Content Marketing along with chances to experience some cutting-edge technology first hand.
Connecting thought leaders, form some of the world’s most influential brands, sharing tips and insights on how to make marketing sparkle. From CMO’s, Directors, Agencies, Digital Professionals and Consultants. This is opportunity to grow your network and learn from the best in the industry.
IAB Europe's Panel at the B2B Marketing Expo - The Retail Media Landscape in Europe
Retail Media is key to growth within Digital Advertising and is forecast to reach €25bn by 2026. In this session, IAB Europe is bringing leaders within the Retail Media and Ecommerce industry together to discuss the state of play in Europe. The panel will cover the key opportunities, challenges and how Retail Media can work as an effective part of the media plan.
Speakers:
Moderator: Marie-Clare Puffett, Marketing & Insights Director, IAB Europe
Babs Kehinde, Senior Director, Publisher Development, PubMatic
David Sequeira, Managing Director EMEA / APAC, Skai
Amo Aujla-Tse, Commerce Director, Publicis Groupe
Ben O’Mahoney, Senior Manager, Media Monetisation, Ocado Retail
1st December | 18:00 CET - Register here
Skai invite you to join a fireside chat webinar, as experts from Skai™ and Amazon Ads discuss:
Speakers:
22nd November | 11:00 CET - Register here
TikTok strives to be transparent and accountable to its users and clients. As part of its effort to continuously improve its safety efforts, it started the Transparency Forum - an event series where it discusses updates and tangible progress in making TikTok the safest place for creative self-expression.
Each quarter, it tackles important and topical Trust and Safety issues with experts from TikTok and voices from the wider industry.
This event will focus on our efforts to protect our younger users.
Find out more and register here.
11th October | 16:00 CET - Register for the free event now
The ID5 team is gathering industry thought leaders to share insights and success stories that will help you shape and refine your identity strategy to make the most of the opportunity that the cookieless present offers. Taking place on Tuesday 11 October at 3pm at HubHub in Farringdon, the conference will be followed by networking drinks. Hear from the likes of:
13th October | 12:00 CET - Register here!
Join IAB Europe's Chief Economist on 13th October for a 'State of the Nation' digital advertising special edition. In these uncertain times, with added economic pressure, Daniel will share his outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel will take questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges. This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.
27th October, 16.00 CET - Register now to secure your space.
What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr will unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights will showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.
Speakers:
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360
19th October | 15:00 CET | Virtual | Register now
Retail Media ad spend in Europe has already exceeded €8bn—and even with a possible recession looming, it looks set to continue growing as marketers increasingly turn their attention to ad formats that can be tied back to the bottom line.
But, despite its obvious appeal for brands and agencies advertising on retail media, new challenges are emerging. Remaining profitable is harder than ever as increasing competition pushes up ad costs. And as new ad formats emerge and other European retailers start to ramp up their own offerings, there is added complexity in deciding how and where to spend budgets most effectively.
The next wave of retail media is upon us and 2023 will require new strategies to what has gone before. Are you ready?
Join Skai's webinar on 19th October at 2 p.m. BST | 3 p.m. CET, as they discuss the state of Retail Media in Europe alongside IAB Europe, HP, and Wavemaker.
Speakers:
27th September| 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Google is taking over!
Google will first present the results of their latest consumer research with over 20,000 Europeans on the consequences of good and bad privacy experiences online, and then share the company's approach to balance consumer privacy, users control over data and effective marketing.
Speakers:
Maxwell Minckler, Senior Marketing Research & Insights Manager, Ads, Market Insights, EMEA
Max has 11+ years of experience driving B2B and B2C research programs that translate information into business impact on local, regional, and global levels. Before joining Google EMEA as Senior Ads Insights Manager, Max served as Google's Brand & Reputation research lead for Asia Pacific, and built data-led insights functions for technology and media companies across North America.
Sebastian Grantz, EMEA Industry Relations Privacy Manager
Sebastian has 15+ years of experience in digital marketing, sales and digital transformation in EMEA. He is the Privacy Lead for Google's team that manages the relationship with industry bodies in EMEA. Before joining the Industry Relations team, Sebastian spent multiple years in Google's sales organisation and served as the Ads Privacy Lead for Central Europe.
29th September | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, LiveRamp is taking over!
Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used.
In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talks through:
Collaboration data 101, the foundation of this practice through the evolution of where we are now
The steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration
How brands are successfully executing these strategies right now
Speaker: Ian Fremaux, Solutions Architect & Head International Pre-Sales at Liveramp
Ian is a seasoned expert in marketing technology and has worked across engineering and solutions architecture for over 20 years. He is currently Solutions Architect and Head International Pre-Sales at LiveRamp, having joined initially as part of the product team who launched its privacy-first data collaboration platform, Safe Haven, first adopted by Carrefour in France. Ian now consults with new clients to onboard LiveRamp, providing technical expertise on the products and services available across different international markets.
13th September 2022 | 11:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Meta is taking over!
In this session, Meta's policy experts will be sharing an update on how Meta is supporting teens, parents and caregivers, as well as the efforts to protect the wellbeing and safety of youth on their platforms like Facebook and Instagram.
Speaker: Tara Hopkins, Public Policy Director, EMEA for Instagram
Register here, for this live, free event.
3rd October | 12:00 CET | Register now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Adform is taking over!
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Join us for a fireside chat with Phil Acton, Adform's General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, we invited PwC to take a look under the hood to verify our claims.
Speakers:
Adam started PwC’s media measurement team together with Sam Tomlinson in 2008 and currently leads PwC's audience measurement and reporting team in London. He supports a variety of media owners and ad tech businesses with their multi-platform audience reporting, as well as verifying their audience data segments. He also reviews the processes and controls underpinning their technology platforms, focussing on areas such as efficiency, transparency and accuracy of reporting. His clients have included the BBC, Channel 4, Financial Times, News UK, and Wall St Journal.
Adam is at the forefront of PwC’s continued drive to innovate around audience measurement and reporting, including exploring measures of impact and engagement.
Phil Acton is Country Manager, UK at Adform, where he is responsible for further expanding Adform’s innovative vision of Efficient Modern Marketing through their integrated advertising platform Adform FLOW . Drawing on his expertise in strategy, sales, new business development and account management, Phil head’s up the UK team in line with Adform’s ‘forward together’ philosophy. Acton focuses on cultivating and developing new and existing client relationships, as well as building on partnerships with brands, media and creative agencies.
Acton’s 20+ years of experience in the industry include seven years at Adobe, as well as working for small start-up agencies and large global holding groups. In that time he has consulted with some of the worlds’ largest brands to help solve their business challenges, and has a wealth of experience in channels such Paid Advertising, Data Management, Identity and Supply Path Optimisation.
Register here, it is totally free!
27th October 2022 | 10am-6pm BST
The digital and free Douglas Retail Media Summit “INTO THE DATA – UNLOCK THE POWER OF RETAIL MEDIA IN A COOKIELESS WORLD” will provide information on the opportunities of retail data-based advertising, its relevance against the backdrop of the cookie die-off, and the Douglas Marketing Solutions portfolio available in Europe.
The focus will be on information, inspiration and interaction. Experts from the retail media scene and agencies, technology and industry will appear as keynote speakers or in panel discussions.
In addition, practice-oriented master classes with concrete application examples ensure that direct added value is created for the participants.
14th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, OneTrust is taking over!
It’s hard to increase brand loyalty without offering consumers a clear view of why you need their data and how that data will be used. Data collection is essential to offering consumers a robust personalised shopping experience — yet without clear language and value exchange, consumers are often hesitant to share. As consumers become more educated on data collection, join us to learn how you can prioritise data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.
Join this session to:
Speaker: Bally Lotay, Senior Solutions Engineer
Bally Lotay serves as a Senior Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In his role, Bally supports the OneTrust Consent & Preference Management where he advises companies on how to drive engaging user experiences while building trust and demonstrate regulatory compliance.
28th September 2022 | 12:00 CET | Register Now
This September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Verve Group is taking over!
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group will address the obvious, and not-so-obvious, applications of transparency in the places where it is seen--and needed--most. What's more, the Verve Group team will provide discussions through both international and North American lenses so there is an understanding of where transparency is--and where it is needed.
Speakers:
Alan Ngai, Director of Product Management, Verve Group
Alan has over 11 years of AdTech experience, specialising in building and nurturing ad tech platforms to fulfil end customer requirements for a sustainable internet. He’s specialised in delivering DSPs, Audience Data, AdServers, AdExchanges & SSPs. Most recently he’s Director of Product for Verve Group’s leading the growth and development of it’s supply side business.
Alexei Moltchan, Director of Product Management, Verve Group
Alexei Moltchan is responsible for Verve Group’s DSP, where he leads the strategy and the team. He brings numerous years of experience in product management and adtech spanning across supply, demand, data and identity. Previously, lead the product for LiveIntent’s Publisher Identity and Attribution products, where he built and scaled the identity resolution capabilities for the Prebid ecosystem. He also brought to market the core product for the Publisher Ad Server and Programmatic Platform at Adform before that.
Join us on 28th September at 12:00 CET for this live, free event.
Register here.
21st and 22nd March 2023 | Hamburg
The largest conference tackling the future of Digital Advertising.
Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers.
At d3con, you will have the chance to meet leading experts in Programmatic Advertising from all relevant backgrounds: advertisers, agencies, publishers and innovative technology and platform providers.
d3con 2023 will run over two days, with the Advertisers Day taking place on March 21st, offering an agenda exclusively devoted to answering advertisers' questions.
On March 22nd, d3con will host the d3con Conference with an agenda open to advertisers, agencies, publishers, technology and platform providers, and all others alike.
IAB Europe will bring together a panel of experts to discuss the future of digital ad campaign measurement in light of fundamental changes in the industry, including the deprecation of the third-party cookie and restrictions on iOS mobile devices. The panel will look to explore how measurement can continue to operate in a privacy preserving environment, focusing particularly on the performance of omnichannel campaigns.
Speakers:
Jorg Vogelsang, Advisor and Founder, 101 con
Nick Welch, Head of Programmatic EMEA, Integral Ad ScienceRegister here for a € 50 discount on your ticket!
25th October | 12:00 CET – Register here
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
Agenda
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:25 - Fireside Chat - The CTV Landscape
12:25 - 12:55 - Panel Discussion with Audience Q&A - What Can We Expect from CTV in 2023
We are now entering a new Advanced TV universe characterised by new digital-like capabilities offered by the TV ecosystem. The rise of connected devices exacerbates the fusion of formerly distinct media, distribution and business models by bringing digitally native video to the big screen in the living room. How will these advances shape the CTV ecosystem over the next 12-18 months?
Will Jones, VP Partnerships, MediaMath will moderate this session and will be joined by:
12:55 - 13:25 - Panel Discussion with Audience Q&A - Programmatic CTV in Europe
There has been great interest from broadcasters and buyers alike in finding new ways to enable more programmatic execution of advanced TV. The panel will discuss the current capability of programmatic and CTV, share best practices, and discuss how this unique ecosystem will continue to evolve in Europe.
Sarah Botherway, Director, Partner Development, Index Exchange will moderate this session and will be joined by:
Nilesh Dhawale, Director of Product, CTV, Verve Group
13:25 - 13:35 - Keynote: Latest Measurement Standards and Initiatives for CTV
13:35 - 14:00 - Panel Discussion with Audience Q&A - Consent and CTV
Paul Gubbins, VP, CTV Strategy, Publica will moderate this panel and will be joined by:
If you are interested in sponsorship opportunities at this event, please contact Lauren Wakefield – wakefield@iabeurope.eu or Marie-Clare Puffett – puffett@iabeurope.eu
Speakers
9th November | 14:15 CET
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
If you would like to join this free virtual event register here!
Agenda (CET)
14:15 - 14:20 - Welcome & Introduction
14:20 - 14:40 - Keynote: The European Programmatic Advertising Landscape & Attitudes Towards Programmatic Advertising
14:40 - 15:10 - Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape
Following an overview of the key trends, drivers and challenges, this panel will dive into the latest on the Programmatic Advertising landscape in Europe. The panel will discuss how the industry is coming together to overcome the key barriers to investment and what the key opportunities are.
This panel will be moderated by Nick Welch, Head of Programmatic, EMEA, IAS & Chair of IAB Europe's Programmatic Trading Committee who will be joined by:
15:10 - 15:40 - Panel Discussion with Audience Q&A: Programmatic Without Cookies
This panel will dive into different stakeholders' views on programmatic outcomes and the challenges faced with going into a cookieless world. It will discuss the metrics that are being worked towards and how else we can educate on different metrics in our industry.
This panel will be moderated by Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp, who will be joined by:
15:40 - 16:10 - Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we help each other be more diverse and progress the conversation
This panel will address how we can demand and drive more diversity and inclusion in the European digital advertising industry. It will dive into how are we doing today and what can we do to support each other to continue to improve.
This panel will be moderated by Maya Tank, Client Partner, DoubleVerify who will be joined by:
16:10 - 16:40 - Panel Discussion with Audience Q&A - Tackling 2023 - The Big Themes Coming Up
This panel will explore the big industry trends we need to be familiar with and the themes that we should be focusing on as we enter 2023 and beyond.
This panel will be moderated by Andrew Hayward-Wright, Group Commercial Director Strategic Partnerships, SeenThis and Programmatic & Sustainability Advisor, IAB Europe who will be joined by:
16:40 - 16:45 - Thanks & Close
If you are interested in sponsorship opportunities for this event, please contact Lauren Wakefield - wakefield@iabeurope.eu or Marie-Clare Puffett - puffett@iabeurope.eu
Speakers
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