How is the marketing & advertising industry’s quest to create consumer-centric, privacy-first marketing progressing?
Throughout 2021, the pace of global digitisation continued, increasing the value of consumers’ personal data and raising awareness of the need to ensure this is protected. At the same time, the fundamental tools, which the marketing & advertising industry relies on for personalised marketing, have become compromised. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law means that the industry has to rethink how it markets to consumers.
Big Tech platforms are set to thrive in this first-party era, but does this mean the end of the open internet and independent ad tech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position.
The fourth annual ATS Madrid event brings together senior stakeholders across the media, marketing, and commerce industries for panel discussions, keynote presentations, fireside chats, and networking, to deliver insights and strategies to take digital to the next level.
Attend ATS Madrid this year to hear discussions including:
- Have marketers and brands adapted to a cookieless advertising environment? How are they reaching new audiences in this landscape?
- What is the value of tools and solutions which don’t rely on third-party data and/or mobile identifiers? Who is driving technology innovation in this area, and how important will this be in the coming 12 months?
- Where are the fresh opportunities for buyers and sellers to gain more control over their businesses, while improving the marketing & advertising experience for customers?
- What will measurement look like in this new era of marketing and advertising? Are we finally learning how to put the consumer first?
- How are opportunities such as retail media being embraced across the ecosystem?
How is the marketing & advertising industry’s quest to create consumer-centric, privacy-first marketing progressing?
Throughout 2021, the pace of global digitisation continued, increasing the value of consumers’ personal data and raising awareness of the need to ensure this is protected. At the same time, the fundamental tools, which the marketing & advertising industry relies on for personalised marketing, have become compromised. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law mean that the industry has to rethink how it markets to consumers.
Big Tech platforms are set to thrive in this first-party era, but does this mean the end of the open internet and independent ad tech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position.
Now in its 12th year, ATS London brings together senior stakeholders across the media, marketing, and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking, to deliver insights and strategies to take digital to the next level.
Attend ATS London this year, to hear discussions including:
- Have marketers and brands adapted to a cookieless advertising environment? How are they reaching new audiences in this landscape?
- What is the value of tools and solutions which don’t rely on third-party data and/or mobile identifiers? Who is driving technology innovation in this area, and how important will this be in the coming 12 months?
- Where are the fresh opportunities for buyers and sellers to gain more control over their businesses, while improving the marketing & advertising experience for customers?
- What will measurement look like in this new era of marketing and advertising? Are we finally learning how to put the consumer first?
- How are opportunities such as retail media, social commerce, mobile, and gaming being embraced across the ecosystem?
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
From the current CTV landscape in Europe to the latest on measurement and targeting, the event will ensure you are up to speed on all things CTV in 2022! Join us live on 27th April at 12 pm CET - secure your free place here!
Event Agenda (subject to change)
12:00 – 12:05 – Welcome
12:05 – 12:25 – Keynote presentation: The CTV landscape
IAB Europe’s Senior Digital Advertising Analyst, Tom Suttle, will present an overview of the latest stats and facts from the CTV ecosystem.
12:25 – 13:10 – Panel Discussion with Audience Q&A: CTV in 2022
We are starting to see the easing of COVID restrictions across the globe, what will this mean for the CTV landscape in 2022? The panel will reflect on how the pandemic has shaped the CTV market over the past 2 years.
This panel will be moderated by Gregor Fellner, Director of Business Development at Rakuten Advertising. Gregor will be joined by the following speakers:
Clare Ritchie, Global Head of Programmatic at MediaCom
Sarah Lewis, Global Director, CTV at ShowHeroes Group
Paul Gubbins, VP CTV Strategy at Publica
Jason Demarco, Vice President, OTT, Index Exchange
13:10 – 13:50 – Panel Discussion with Audience Q&A: CTV Targeting and Measurement
Following on from the release of IAB Europe’s Guide to CTV Targeting and Measurement, the panel will discuss the latest challenges for our industry when it comes to CTV and cross-screen measurement. They will discuss what hurdles currently exist and what needs to be done to overcome them.
This panel will be moderated by Jessica Trainor, Vice President Ad Platform Partnerships at Comscore. Jessica will be joined by the following speakers:
Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic
Lizzie Wiltshire, Head of Client Solutions at Samsung Ads Europe
In this session, Shailley Singh, SVP Product Management & Global Programs at IAB Tech Lab will cover recent and upcoming standards releases and revisions to support the growth of Connected TV and cross-media video. It will be an opportunity to learn how new feature- both recently released and planned for IAB Tech Lab standards, software and Transparency Center make buying, selling, delivering and measuring Connected TV safe, transparent and TV like experience for advertisers and consumers. Audience can look forward to understanding what is new for CTV in Open RTB, Transparency Center, Video Ad formats, Open Measurement and more.
Tom Suttle, Senior Digital Advertising Analyst at IAB Europe
As Senior Digital Advertising Analyst for IAB Europe, Tom specialises in market intelligence, contributing to research and analysis on the digital advertising industry. Tom supports the research agenda through data collection, modelling and delivering insights on the impacts on the wider industry. Previously, Tom was senior manager of revenue operations at the Guardian, responsible for the commercial analysis and strategy of their advertising business. In between that role and IAB Europe, Tom also worked in strategy and insights for the agency team for Google, responsible for analysis of performance with key agency partners.
Gregor Fellner, Director of Business Development at Rakuten Advertising
As Director, Business Development for Rakuten Advertising since April 2020, Gregor is responsible for the strategic development and sales of the business’ media inventory in the German-speaking area, particularly video and CTV advertising.
An expert in the transformation of TV advertising caused by new streaming offers and programmatic opportunities, Gregor has been deeply involved in the industry since 2008. Prior to Rakuten Advertising, Gregor was responsible for creating programmatic marketplaces for digital video and audio offerings at Viacom and Freewheel (a Comcast company).
In his position as Business Development Director at The Trade Desk, he introduced audio as an additional channel for buyers, which he had previously implemented SSP-side at one of the largest audio marketers in DACH: RMSi Radio Marketing Service. During his tenure at Millennial Media, he generated success in Programmatic Mobile, and established Contextual Video (InText Video) as a standard advertising form in the DACH market in his 6.5 years at Vibrant Media. Gregor has also held several management positions at Lycos Europe and Map24, Nokia, conVISUAL AG and Alcatel-Lucent, where he gained his very early first experience with advertising on mobile.
Clare Ritchie, Global Head of Programmatic at MediaCom
Clare Ritchie is the Global Head Of Programmatic at Mediacom. A programmatic & digital leader, Clare is focused on helping brands leverage data & technology for growth and transformation. Dedicated to strengthening programmatic principles to be considered, responsible, transparent and industry-leading.
Clare’s media career began in publishing & data and since focussing on programmatic, she has held roles across Dentsu (including Amplifi and M1) and Xaxis, responsible for programmatic strategy, definition and articulating the roles of Platforms, Audience (Data) and Technology.
Clare has a passion for coaching, mentoring, and developing the careers of biddable teams.
Sarah Lewis, Global Director, CTV at ShowHeroes Group
Sarah Lewis joined the ShowHeroes Group as the new Global Director CTV in August 2021, where she is managing all processes relating to Connected TV across all markets. After several key positions at BBC Worldwide, AOL and Fairfax Digital, she previously held senior positions at SpotX, the globally operating SSP that is known for its pioneering work in CTV and was recently acquired by Magnite. As Senior Director and Head of Agency EMEA, she was an integral part of SpotX's CTV marketing and sales leadership team in Europe. Sarah Lewis maintains an excellent network across all relevant European media hubs and markets, as well as a deep-rooted understanding of the CTV space from both the demand and the supply side.
Paul Gubbins, VP CTV Strategy at Publica
Paul has over 17 years of sales experience and has spent the last 10+ years in programmatic leadership roles with companies such as Unruly, PubMatic, Verizon Media and Millennial Media. More recently, Paul was responsible for launching the UK office for CTV Ad Server Publica before their acquisition by Integral Ad Science (IAS) in 2021 and is now VP, CTV Strategy for Publica.
Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic
Hitesh Bhatt is the Senior Director, CTV/OTT, EMEA at PubMatic. In this role, he leads the development of new partnerships with broadcasters and OTT/CTV content owners.
He joined PubMatic from Spotify UK, where he was Director of Sales. Before that he was Regional Vice-President, EMEA at Samba TV, helping to launch and establish them as a key provider of Smart TV data for targeting and media planning across Europe. Hitesh has worked at a wide range of publishers and technology companies, from start-ups to major corporations such as Sky, ITV, Viacom, Microsoft, Yahoo!, and Sizmek. He started his media career as a media planner at advertising agencies, Lowe and Zenith Media. He lives in London and is the proud, but exhausted, father of 9-year-old twins!
Jessica Trainor, Vice President Ad Platform Partnerships at Comscore
As Vice President, Ad Platform Partnerships at Comscore, Jessica Trainor is responsible for growing the company's Activation business. Overseeing platform partnerships, Jessica works with account management and sales teams at top ad tech firms to increase industry adoption of Comscore’s third-party targeting segments and other Activation solutions. With 15 years of industry experience, Jessica is an expert in programmatic solutions, advertising effectiveness, and cross-platform analytics. Jessica is a graduate of the University of Virginia and previously served as a project manager at PSB.
Anja Hofmeister, Product Lead at Adform
Anja Hofmeister joined Adform as Product Lead in August 2021. She is responsible for growing Adform's activation business as well as leading its DMP into the first-party world. In addition, she drives different initiatives to educate Adforms clients about its products from DCO, DOOH, CTV and identity capabilities. Anja joins Adform from Semasio, where she was responsible for the entire product life cycle of the custom audience and contextual targeting offering. With over 10 years of product experience and in MarTech and AdTech companies she has an in-depth understanding of the industry from both the demand and the supply side.
Kristanne Roberts, Product Director at Kantar
Kristanne is a Product Management Director for Kantar Marketplace. She has over 10 years experience in marketing, PR and research, managing global clients and measurement practices. In the last 9 years with Kantar Kristanne has held various roles from project management to sales, and is currently responsible for the development of media and creative solutions on Kantar’s automated research platform Kantar Marketplace.
Lizzie Wiltshire
Jason Demarco
As Vice President of OTT at Index Exchange, Jason DeMarco focuses on driving revenue and growth for clients, optimizing media spend, and delivering an enhanced ad experience for consumers. An expert on media advertising and strategy, content monetization, and advanced advertising technologies, Jason is an established thought leader in the programmatic industry. Prior to joining Index, Jason oversaw programmatic and audience solutions for A+E Networks, where he established a programmatic monetization strategy for emerging markets on new media platforms like CTV and AVOD. Jason holds a Bachelor’s Degree in Business Administration from William Paterson University.
Shailley Singh
Shailley is Senior Vice President, Product Management and Global Programs at the IAB Tech Lab. He leads the product management and adoption of industry standards, industry working group management and product development for brand safety, ad fraud, programmatic, user experience and measurement initiatives. He has led several initiatives at IAB Tech Lab namely Open Measurement SDK, New Ad Portfolio for LEAN, MRAID and Dynamic Ad Standards. In addition he also leads the DLT, Cryptography and Emerging Technologies working group. Shailley has been focused on digital advertising most recently working at Yahoo managing mobile advertising products. He joined Yahoo from Say Media where he managed advertising operations and trafficking platforms. Shailley has a diverse background as a product leader, consultant, and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, and PwC. Shailley has an MBA and Chemical engineering degrees.
April 26th-27th
The Future of Digital Advertising.
d3con is the largest conference tackling the future of digital advertising. Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers. At d3con, you will have the chance to meet leading experts in Programmatic Advertising from all relevant backgrounds: advertisers, agencies, publishers and innovative technology and platform providers. IAB Europe's Chief Economist, Daniel Knapp, will be hosting a panel on the Future of CTV.
The event will run over two days, with the Advertisers Day taking place on April 26th, offering an agenda exclusively devoted to answering advertisers' questions. On April 27th, d3con will host the d3con Conference with an agenda open to advertisers, agencies, publishers, technology and platform providers and all others alike.
The world’s leading event dedicated to Digital Transformation
Digital Enterprise Show enables digital business transformation to happen, gathering cutting-edge technologies and top-notch speakers to meet delegates´ objectives, challenges, and needs. It is a high potential B2B platform to generate business, elevate the brand, strengthen thought leadership and reinforce business relationships with relevant stakeholders. The global expo with over 300 world’s top tech companies, Congress with 500 world’s best experts sharing their successes related to Digital Business Transformation, thousands of visitors, to dialogue upon digital impact on business and enterprise´s competitiveness.
For more information about this unmissable event, and to find out how to register, just click here.
22nd and 23rd of March | MarTech in the Next Normal: Customised, Connected & Cohered
The Virtual MarTech Summit is where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.
As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. Coming to the next Normal, businesses are braced for an era of customisation, connection, and cohesion.
This 2-day summit, with a focus on B2C & B2B two tracks, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Cookieless, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
Use our promo code: IAB15 for a discounted ticket!
Tuesday 24th May 2022 | DX, Next Generation CX, Future Trends
As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. The next generation of customer experience is here and it’s digital. This 1-day summit, focused on Digital Platforms, Next Gen CX, and Future Trends, will be delivered through a blend of fireside chats, panel discussions, and expert talks. There will be a guaranteed 85% attendance of senior leadership positions, ensuring you will learn and network with the likes of CMOs, Heads, Directors, etc.
For a IAB Europe member discount, please contact Marie-Clare Puffett (puffett@iabeurope.eu)
For more information about this unmissable event, and to find out how to register, just click here.
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic industry, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.
The H2 2019 edition of the event took place on the afternoon of 19th November and focused on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV, how programmatic will look in a post-cookie era and up to date insight into GDPR and the IAB Europe Transparency and Consent Framework. You can watch the event panels back via the following pages:
IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends, developments, challenges and opportunities in digital OOH for advertising including a global and local perspective.
Members can access the event slides recording and content by logging in and scrolling to the bottom of this page.
This edition of the Forum was hosted on 25th February.
IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.
Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
This multi-stakeholder panel of publishers, ad tech payers and agencies moderated by IAB Europe explored the latest industry developments around Trust and Transparency alongside the recently launched v2.0 of the IAB Europe Transparency and Consent Framework (TCF), the largest industry effort to help companies that serve, measure and manage digital and personalised advertising content comply with the European General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device.
Moderator: Anne Goodman, IAB Europe
Thomas Adhumeau, Senior Associate General Counsel, Xandr
Stevan Randjelovic, Brand Safety Manager, GroupM
Stefan Hanloser, Vice President, Data Protection Law & Policy, ProSiebenSat1
Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
The panel explored the results of IAB Europe’s industry benchmark studies Attitudes to Programmatic Advertising and Programmatic Ad Spend which was presented by IAB Europe’s Chief Economist, Daniel Knapp.
Moderator: Simon Halstead, Senior Director Exchanges and Supply, Verizon Media Daniel Knapp, Chief Economist, IAB Europe James Brown, Managing Director, EMEA, Rubicon Project Andrew Buckman, CEO, Sublime Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group Faye Liddle-Moore, Commercial Director Northern Europe, Outbrain Daniel Knapp, Chief Economist, IAB Europe
Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
It is no secret that the digital and TV advertising worlds are colliding, driven largely by changes in media consumption habits. The panel explored how this is evolving across Europe and the key opportunities and challenges it presents to advertisers and media owners. Is it a dream come true for advertisers, all the advantages of linear TV but now with targeting and measurement? Or is it more complex than that? Find out in this panel recording.
Moderator: David Goddard, VP Global Programmatic Strategy, BBC Global News Martin O’Boyle, Managing Director, Partnerships PMX, Publicis Media Tanzil Bukhari, Managing Director EMEA, Double Verify Tom Fryett, Head of Programmatic Development, OMG EMEA Glenn Perera, Director, Product Strategy, EMEA, Integral Ad Science Sophie Knight, Director, Platform Services, SpotX
Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
The post-cookie era is top of mind for many in our industry and how it will impact programmatic trading. The panel explored what impact has been seen so far and solutions that currently exist. They also discussed the challenges and opportunities that lie ahead including alternative technology solutions and the importance of creativity.
Moderator: Catherine Lofthouse, Programmatic Director, Essence Global Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange Toccara Baker, Senior Product Marketing Manager EMEA, Adobe Tej Rekhi, VP Group Development EMEA, Publicis Media
Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
The publishing ecosystem has had it’s fair share of ups & downs in the last year, whether that be changes in data collection capabilities post GDPR, brand safety, battling fake news and invalid traffic or the sheer complexity of the channels that content is available in now. The panel discussed these challenges and approaches to help tackle them and what the future holds for publishers and how they can monetise their quality content in a programmatic world.
Moderator: Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud Jéricho Lämmler, Programmatic Development Manager, Goldbach Elsa Demain-Griffiths, Head of Commercial Innovation, The Telegraph Emmanuel Ogidan, Commercial Director, UK and Ireland, FreeWheel Vignesh Narayanan, Senior Director, Media Partnerships, International MediaMath Szymon Pruszyński, Head of Global Communication, Yieldbird
Europe’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
Attribution, and how to do it well, has been the topic of industry debate for some time. But what do we actually mean by attribution and how does it work or help with evaluating programmatic campaigns? This panel addressed this question and explored the key challenges that exist and developments that need to happen to overcome those.
Moderator: Matt Isdale, Head of Performance, Teads Clementina Piazza, Programmatic Director EMEA, Integral Ad Science Oliver Gertz, Managing Director Interaction EMEA, MediaCom Ionuț Munteanu, Education Project Manager, IAB Romania Lucia Mastromauro, Vice President, Global Head of Agency and Partner Business at Adform
Europe’s greatest programmatic virtual took place on Tuesday 19th November! The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies including The BBC, Bloomberg, Integral Ad Science, Group M, Oracle, ProSiebenSat1, Teads, Adform, MediaCom, SpotX, Goldbach, Adobe and many more to explore the latest trends, drivers and barriers impacting programmatic trading in Europe.
VPD is one of the largest virtual events in the programmatic industry. All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments. The event featured several panel discussions which covered the following topics:
The state of the European Programmatic Advertising Market
Demystifying Attribution in Programmatic Advertising
The Evolution of Connected TV in Europe
Programmatic Advertising in a Post Cookie Era
Making Programmatic work for Publishers
How to Rebuild Trust in Advertising Through Transparency
Watch the Event!
For the first time, IAB Europe hosted the event with a live audience at Verizon Media’s studio in central London. Filmed and live streamed by Verizon’s professional film crew, you can watch the entire event on IAB Europe’s YouTube channel.
Next VPD! Stay tuned for details on our next VPD scheduled for early Q2, 2020. For more details on IAB Europe’s Programmatic Committee, please visit the committee webpage.
XIAB Portugal armazena e/ou acede a informações no seu dispositivo para garantir que o conteúdo seja informativo, atualizado e que o site funcione corretamente. Com o seu consentimento, usaremos esses meios para coletar dados sobre suas visitas para estatísticas agregadas para medir o desempenho do conteúdo e melhorar nosso serviço. Você pode retirar seu consentimento a qualquer momento, clicando no botão "Política de Privacidade e Cookies" no topo das páginas da web. Mais informaçõesNão, obrigadoConsentimento para estatísticas agregadasConfigurações de cookies
Política de Privacidade e Cookies
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent
1 year
CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
d3con is the largest conference tackling the future of digital advertising. Programmatic Advertising is the operating system that enables today's modern digital marketing strategies and unifies management and measurement for all marketing channels. Marketing automation and marketing AI are the trends that will allow us to control the complexities of the new marketing world in the future and open up new opportunities for successful advertisers. At d3con, you will have the chance to meet leading experts in Programmatic Advertising from all relevant backgrounds: advertisers, agencies, publishers and innovative technology and platform providers. IAB Europe's Chief Economist, Daniel Knapp, will be hosting a panel on the Future of CTV.
