Looking past COVID-19, Daniel Knapp, Chief Economist at IAB Europe and Tom Kershaw, Chief Technology Officer at Rubicon Project each presented their hypothesis on how they see the digital advertising market evolving over the next 5 years. They discussed and debated these hypotheses, particularly in relation to market consolidation, user habits and how advertising needs to adapt, openness and interoperability of technologies and businesses, and the role programmatic will play in all of this.

Watch the recording here.

Speakers:

• Moderator: Valerie Latronche, MD France & Belgium, Rubicon Project
• Tom Kershaw, CTO, Rubicon Project
• Daniel Knapp, Chief Economist, IAB Europe