This September, IAB Europe hosted a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events discussed what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Adform took over!
Historically speaking, adversity is one of the best drivers of innovation. The existential threat that third-party cookie deprecation has posed to advertising has driven the rise of scalable, first-party ID solutions. Watch this fireside chat with Phil Acton, Adform‘s General Manager, UK, and PwC UK , where, to encourage transparency and engender trust in Adform’s ID Solution, Adform invited PwC to take a look under the hood to verify their claims.
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