IAB Europe and a panel of industry experts explore the latest industry buzzword.. Omnichannel in our recent webinar. Hear from our panel on what it is and what it’s not. They drill down to the realities of Omnichannel and discuss the journey the industry will have to embark on to deliver the true Omnichannel opportunity.

Moderator: 

• Nick Welch, Head of Programmatic, IAS & Chair of IAB Europe’s Programmatic Trading Committee 

Panellists:

• Ekkehardt Schlottbohm, RVP, Northern Europe,  PubMatic
• Stafaniya Radzivonik, Business Development Team Lead, EMEA Smaato/Verve Group
• Alice Beecroft, Senior Director, International DSP Client Partnerships, Yahoo
• Alex McGibbon, Global Head of Omnichannel, Xaxis

Watch the recording here