What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights followed by a panel discussion showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.

Watch the recording here.

Speakers:

Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360