The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic industry, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.

The H2 2019 edition of the event took place on the afternoon of 19th November and focused on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV, how programmatic will look in a post-cookie era and up to date insight into GDPR and the IAB Europe Transparency and Consent Framework. You can watch the event panels back via the following pages:

• The state of the European Programmatic Advertising Market
• How to Rebuild Trust in Advertising Through Transparency
• Programmatic Advertising in a Post Cookie Era
• The Evolution of Connected TV in Europe
• Making Programmatic work for Publishers
• Demystifying Attribution in Programmatic Advertising