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Verve Group’s Study on Contextual Targeting with TPA

  Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has […]

 

Advertisers and agencies want contextual targeting to deliver perfectly aligned ads on the freshest content. But most content has a short shelf life, becoming "old news" before it's even indexed.

New research from TPA Digital compared three leading contextual solutions (including Verve Group’s  Moments. AI™) by measuring content relevance and recency.

The takeaway? Marketers should set a higher bar for accuracy and freshness in their contextual campaigns. Click below to download the report.

Download here


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