11th November 2021, Brussels, Belgium: IAB Europe, has released its ‘Guide to Gaming’ to provide a basic understanding of in-game advertising. It addresses the various formats available and how to buy and measure them, as well as the key considerations and best practices for buyers.

Having quickly transitioned from a quirky hobby to an invaluable source of connection, driven by console and mobile innovations, gaming brings people together and gives brands new opportunities to reach engaged audiences. Particularly post-pandemic, this topic has never been so relevant.

As such, this guide, written by a host of experts from the IAB Europe Channels and Formats Taskforce, is a fantastic resource for those who need an introduction to In-Gaming.

Thanks to our knowledgeable contributors, including Anzu, GroupM, IAB France, Index Exchange, Oracle Advertising, SmartClip, Triton Digital, Xaxis, and Yahoo we are able to provide the perfect 101 Guide to this channel. 

Download the guide below.