The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, how to use data in programmatic and the buying models available.
- Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
- Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
- Jade Grant, Solutions Consultant, IPONWEB
- Jacqueline Boaky, Senior Director, Customer Success, PubMatic
- Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
- Daniel Knapp, Chief Economist, IAB Europe
- Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
- Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group
Watch the video here.
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