IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends that will shape digital advertising in 2020 across Europe including the developments, challenges and opportunities.

Members can access the event recording and content by logging in and scrolling to the bottom of this page.

This edition of the Forum was hosted in Brussels on 11th December with a virtual audience as well.

IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.