The IAB Europe Digital Transformation Playbook is a resource which aims to help channel the efforts of organisations from any field on their journey to digital transformation. Developed by the IAB Europe Education and Training Committee, the playbook leverages the experience and know-how of some of the largest players in the field of digital and IAB Europe National members. It is envisioned as a living resource that will be updated and refined on a regular basis, so stay tuned for future updates.

You can browse the IAB Europe Digital Transformation Playbook below (please allow up to 30 seconds on slower connections for the flipbook to load). Use the controls to zoom in, display all pages, download in .pdf or share. You can also return to the Table of Contents at any time by clicking the link in the footer on each page.

In addition to an expanded roster of contributors and updated version of the current content, the 2020 Digital Transformation Playbook will see the results of a pan-European survey being included.

For more information contact Alex Macarescu.