In this webinar on 7th May, IAB Europe shared how it has harmonised the language used in digital measurement with its new Effectiveness Measurement Framework. This was followed by a panel of industry experts discussing how they are addressing measurement challenges and how we can work together to improve cross-media measurement.

Watch the recording here.
Download the slides here.

Speakers:

• Phil Sumner, VP Insights, Northern Europe, Teads
• Murat Colakoglu, Digital Manager, Consumer Products Division, L’Oreal Turkey
• Mike Mulholland, Partner, Measurement & Reporting, Mindshare Worldwide
• Daniel Bischoff, Chief Marketing Operations Officer, RTL AdConnect
• Kristanne Roberts, Global Development Director, Kantar