On 25th November, IAB Europe hosted an Introduction to In-Gaming webinar.

The webinar was hosted live and you can watch the recording here. 

Following on from the publication of IAB Europe’s Guide to In-Gaming, we hosted the webinar to further explore the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.

Ryan Martin, Programme Manager CBM, TikTok EU and Chair of IAB Europe's Brand Advertising Committee hosted the session, and was joined by the following panelists:

• Natalia Vasilyeva, VP Marketing, Anzu
• Tom Elis, Director of Ad Creative, Yahoo Creative Studios, EMEA, Yahoo
• Julia Rast, Senior Manager, Global Solutions & Innovation, Xaxi
• Benjamin Masse, Global Managing Director, Strategy & Market Development, Triton Digital

Watch the session recording here.