In April 2021, Admitad in partnership with SimilarWeb published its report containing insightful findings on fashion and Ad Tech data.

Please see below for an introduction by Admitad to the report.

In times of crisis, companies start to pay extra attention to their spending. As paying for clicks gives way to solutions that support ROI, the role of affiliate marketing continues to grow. Has it worked well for apparel in a challenging 2020? And which publishers have been able to benefit?

Admitad Affiliate and SimilarWeb conducted a joint report to investigate these questions.

Key Takeaways include:
● Traffic across the top 500 global Fashion & Apparel eCommerce sites grew by 33% between Q1 2020 and Q1 2021.
● Most of the traffic has been brought by Social Media (Youtube, Facebook) and Coupon websites.
● Paid traffic remains one of the most important channels, as well as display advertising and affiliate marketing.

For charts and details, have a look at the full version of AdTech report below