At the end of 2022, we created a new Retail Media Working group that aims to bring stakeholders from across the Retail Media ecosystem together to facilitate collaboration, provide education, insights, and create standards. Currently, however, there are no standards for Retail Media in existence, so the group is exploring what should be tackled and then prioritised in this area.
We therefore wish to invite those involved in the buying or selling of Retail Media to share what is hindering further investment and what areas are in need of standardisation, whether that be metrics or measurement or creative specifications. If you are a buyer, seller or ad technology provider, please share your views in this short survey and feel free to pass on to your colleagues as well.
Completing the survey will take no more than 5 minutes of your time and will help us to support and shape the future of Retail Media in Europe. The deadline to complete the survey is Friday 11th August and rest assured that your response will remain strictly confidential.