Thursday 4th May | From 13:30 BST / 14:30 CET – Register here

The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.

If you would like to join this free event register here!

This year we will be making our Virtual Programmatic Day event hybrid live from Xaxis's office in London and it is open to members of IAB Europe to attend in person. If you would like to attend in person from 12:30 BST / 13:30 CET for a networking lunch and the live content please register your interest here.

Spaces are limited so be sure to secure your space and we will email you to confirm your attendance. 

Agenda (BST) 

12:30 - 13:30 - Registration & Networking Lunch for In-Person Attendees 

13:30 - 13:40 - Welcome & Introduction - Open to Virtual Attendance - Hosted by Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee

13:40 - 14:10 - Panel Discussion with Audience Q&A: The Value and Evolution of Programmatic - From Header Bidding to SPO to Conquering AV & TV

Programmatic advertising has transformed the way digital ads are brought and sold. First Introduced to the market in the mid-2000s through the advent of real-time bidding (RTB) technology, advertisers can now target specific audiences with greater precision and efficiency through automation. Something that adds immense value to any media plan. But what is the real value of programmatic today and how has it evolved from Header Bidding and Supply Path Optimisation (SPO) to tackling new and emerging channels and formats such as AV and TV? A panel of experts will come together to dive into and discuss its true value today.

This session will be moderated by Jaidev Kakar, Director, Advertiser Solutions, EMEA at PubMatic, who will be joined by:

• Frank Schofield, Demand Lead UK & Nordics, Magnite 
• Jennifer Lorimer, Manager, Programmatic Optimisation, DoubleVerify
• Paul Snook, Senior EU Programmatic Manager, Samsung Ads
• Alice Beecroft, Senior Director, International DSP Client Partnerships, Yahoo

14:10 - 14:40 - Panel Discussion with Audience Q&A: Programmatic Omnichannel

In this session we bring together a panel of experts to discuss the challenges and opportunities programmatic omnichannel campaigns. They will also address how the programmatic ecosystem has evolved to enable the delivery of effective omnichannel campaigns and what we can expect to come in this area.

This session will be moderated by Rebecca Rose, Head of Clients EMEA, Verve Group who will be joined by:

• Benjamin Masse, Chief Product Officer. Triton Digital 
• Amina Begum, Director, Solutions Consulting, Microsoft 
• Clara de Rosa, Head of Customer Success, Adform

14:40 - 15:10 - Panel Discussion with Audience Q&A: Retail & Commerce Media - The Programmatic Angle

Retail media is no longer an ‘emerging’ channel and is expected to reach 25bn in ad spend by 2026. But what impact do programmatic capabilities have on retail and commerce ads? This panel of experts will discuss this plus how retail and commerce media can be planned, bought, and sold programmatically.

This session will be moderated by Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee who will be joined by:

• Jason Wescott, Global Practice Lead, Commerce, Xaxis
• Ben Foulkes, Commercial Director, Digital Media Solutions, Epsilon
• Jill Orr, MD EMEA, Criteo
• James Allison, Partnerships Director, Advertima

15:10 - 15:40 - Panel Discussion with Audience Q&A: AI and the Future of Programmatic

AI is widely adopted and utilised in the programmatic space, with DSPs creating machine learning algorithms and buyers adopting key processes to help optimise toward campaign success but what does the future look like and how will AI technologies help advance programmatic trading and the digital advertising industry?

In this session, a panel of industry experts will come together to discuss the role that AI and new technologies play in programmatic advertising. They will discuss the current opportunity and challenges in this space and will look at what the future holds with new technologies and innovations on the horizon.

This session will be moderated by Chloe Nicholls, Head of Ad Tech, IAB UK who will be joined by:

• Cecile Blanc, Global Head of Growth, Xaxis
• Desiree Nicholson, Head of Enterprise Solutions, Teads
• Shreeni Iyer, Director, Engineering, Quantcast
• Gemma Jebb, Agency Success Director, Integral Ad Science (IAS)

Hosted by:

Nick Welch, Head of Programmatic, EMEA, Integral Ad Science (IAS) & Chair of IAB Europe's Programmatic Trading Committee

Speakers:

Jaidev Kakar, Director, Advertiser Solutions, EMEA, PubMatic

Frank Schofield, Demand Lead UK & Nordics, Magnite 

Jennifer Lorimer, Manager, Programmatic Optimisation, DoubleVerify  

Paul Snook, Senior EU Programmatic Manager, Samsung Ads

Alice Beecroft, Senior Director, International DSP Client Partnerships, Yahoo

Rebecca Rose, Head of Clients EMEA, Verve Group  

Benjamin Masse, Chief Product Officer, Triton Digital

Amina Begum, Director, Solutions Consulting, Microsoft

Clara de Rosa, Head of Customer Success, Adform

Jason Wescott, Global Practice Lead, Commerce, Xaxis

Ben Foulkes, Commercial Director, Digital Media Solutions, Epsilon

Jill Orr, MD EMEA, Criteo 

James Allison, Partnerships Director, Advertima

Chloe Nicholls, Head of Ad Tech, IAB UK 

Cecile Blanc, Global Head of Growth, Xaxis

Desiree Nicholson, Head of Enterprise Solutions, Teads

Shreeni Iyer, Director, Engineering, Quantcast

Gemma Jebb, Agency Success Director, Integral Ad Science (IAS)