The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
From the current CTV landscape in Europe to the latest on measurement and targeting, the event will ensure you are up to speed on all things CTV in 2022! Join us live on 27th April at 12 pm CET - secure your free place here!
Event Agenda (subject to change)
12:00 – 12:05 – Welcome
12:05 – 12:25 – Keynote presentation: The CTV landscape
IAB Europe’s Senior Digital Advertising Analyst, Tom Suttle, will present an overview of the latest stats and facts from the CTV ecosystem.
12:25 – 13:10 – Panel Discussion with Audience Q&A: CTV in 2022
We are starting to see the easing of COVID restrictions across the globe, what will this mean for the CTV landscape in 2022? The panel will reflect on how the pandemic has shaped the CTV market over the past 2 years.
This panel will be moderated by Gregor Fellner, Director of Business Development at Rakuten Advertising. Gregor will be joined by the following speakers:
Clare Ritchie, Global Head of Programmatic at MediaCom
Sarah Lewis, Global Director, CTV at ShowHeroes Group
Paul Gubbins, VP CTV Strategy at Publica
Jason Demarco, Vice President, OTT, Index Exchange
13:10 – 13:50 – Panel Discussion with Audience Q&A: CTV Targeting and Measurement
Following on from the release of IAB Europe’s Guide to CTV Targeting and Measurement, the panel will discuss the latest challenges for our industry when it comes to CTV and cross-screen measurement. They will discuss what hurdles currently exist and what needs to be done to overcome them.
This panel will be moderated by Jessica Trainor, Vice President Ad Platform Partnerships at Comscore. Jessica will be joined by the following speakers:
Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic
Lizzie Wiltshire, Head of Client Solutions at Samsung Ads Europe
In this session, Shailley Singh, SVP Product Management & Global Programs at IAB Tech Lab will cover recent and upcoming standards releases and revisions to support the growth of Connected TV and cross-media video. It will be an opportunity to learn how new feature- both recently released and planned for IAB Tech Lab standards, software and Transparency Center make buying, selling, delivering and measuring Connected TV safe, transparent and TV like experience for advertisers and consumers. Audience can look forward to understanding what is new for CTV in Open RTB, Transparency Center, Video Ad formats, Open Measurement and more.
Tom Suttle, Senior Digital Advertising Analyst at IAB Europe
Gregor Fellner, Director of Business Development at Rakuten Advertising
Clare Ritchie, Global Head of Programmatic at MediaCom
Sarah Lewis, Global Director, CTV at ShowHeroes Group
Sarah Lewis joined the ShowHeroes Group as the new Global Director CTV in August 2021, where she is managing all processes relating to Connected TV across all markets. After several key positions at BBC Worldwide, AOL and Fairfax Digital, she previously held senior positions at SpotX, the globally operating SSP that is known for its pioneering work in CTV and was recently acquired by Magnite. As Senior Director and Head of Agency EMEA, she was an integral part of SpotX's CTV marketing and sales leadership team in Europe. Sarah Lewis maintains an excellent network across all relevant European media hubs and markets, as well as a deep-rooted understanding of the CTV space from both the demand and the supply side.
Paul Gubbins, VP CTV Strategy at Publica
Paul has over 17 years of sales experience and has spent the last 10+ years in programmatic leadership roles with companies such as Unruly, PubMatic, Verizon Media and Millennial Media. More recently, Paul was responsible for launching the UK office for CTV Ad Server Publica before their acquisition by Integral Ad Science (IAS) in 2021 and is now VP, CTV Strategy for Publica.
Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic
Jessica Trainor, Vice President Ad Platform Partnerships at Comscore
As Vice President, Ad Platform Partnerships at Comscore, Jessica Trainor is responsible for growing the company's Activation business. Overseeing platform partnerships, Jessica works with account management and sales teams at top ad tech firms to increase industry adoption of Comscore’s third-party targeting segments and other Activation solutions. With 15 years of industry experience, Jessica is an expert in programmatic solutions, advertising effectiveness, and cross-platform analytics. Jessica is a graduate of the University of Virginia and previously served as a project manager at PSB.
Anja Hofmeister, Product Lead at Adform
Kristanne Roberts, Product Director at Kantar
Kristanne is a Product Management Director for Kantar Marketplace. She has over 10 years experience in marketing, PR and research, managing global clients and measurement practices. In the last 9 years with Kantar Kristanne has held various roles from project management to sales, and is currently responsible for the development of media and creative solutions on Kantar’s automated research platform Kantar Marketplace.
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