Wednesday 28th March | 12:00 CET – Register here
Did you know that the internet’s overall environmental impact is estimated to be at around 2%-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of Co2? As the industry and wider society become more aware of the impact that the internet and digital ads have on the climate crisis, it is now more important than ever to take action and drive real change to ensure we play our part. .
But as an industry how prepared are we in our fight to make digital advertising sustainable? What have we achieved so far and how much further do we need to go?
In this virtual event, industry experts will come together to discuss the state of readiness of our industry. They will explore what is available today to help drive the reduction of carbon emissions produced by the delivery of digital advertising and will dive into what else needs to be done in order to achieve net zero.
Agenda (CET)
12:00 - 12:05 - Welcome & Introduction
12:05 - 12:15 - Keynote Presentation: State of Readiness - Sustainability in Digital Advertising - Andrew Hayward-Wright, Programmatic & Sustainability Advisor, IAB Europe
This keynote presentation will dive into the results of IAB Europe’s ‘State of Readiness’ report. It will look into the digital advertising industry to see where we are today and how far we have progressed in our journey toward sustainable digital advertising.
12:15 - 12:45 - Panel Discussion with Audience Q&A: What’s Happening at a Local Level? Current Initiatives from National IABs
A panel of National IAB representatives will share some of the latest initiatives worked on at a local market level and will discuss how we can bring these initiatives to a European/Global level.
Andrew Hayward-Wright, Programmatic & Sustainability Advisor, IAB Europe will moderate this session and be joined by:
12:45 - 13:15 - Panel Discussion with Audience Q&A: State of Play: What Are Corporate Companies Doing Today?
A panel of experts will share some of the great work and initiatives they have seen in our industry to ensure sustainable digital advertising to date. They will discuss current examples of different advertising techniques & technologies that are or are working towards being environmentally and socially responsible, while also being economically viable.
Claire Gleeson-Landry, Head of Investment & Sustainability, GoodLoop will moderate this session and be joined by:
13.15 - 13.30 -Keynote Presentation - Confronting the Climate Emergency: How can the Media do Better - James Fleetham, Head of Client Sales, The Guardian
13:30 - 14:00 - Panel Discussion with Audience Q&A - How Do We Advance Sustainability in Digital Advertising
A panel of industry experts will come together to round up the above-mentioned initiatives and discuss what needs to happen next as we move towards the sustainable delivery of digital ads and help to achieve net zero.
Sophie Bulcraig, Director - Buyer Development EMEA at OpenX will moderate this session and be joined by:
Speakers:
Erik Häggblom, CEO of Tribaldata for IAB Spain
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