The H2 edition of the Virtual Programmatic Day invites you to journey into the captivating realm of Artificial Intelligence (AI) in programmatic buying. We're excited to commence the day with a pivotal presentation of insights from IAB Europe's recent "Attitudes to Programmatic Report," a significant annual benchmark for digital advertising programmatic strategies. This year's findings have unveiled: AI ranks as the number one area of investment for 2024.
After a panel discussion to explore this insight and other key trends, there will be a keynote presentation and a series of panel discussions to explore the practical implications of AI in programmatic advertising.
This event is designed to empower attendees with practical insights and knowledge that they can apply to their daily roles, while also providing a window into the innovative strategies and techniques employed by others in the industry.
Attendees can either join in-person or virtually for an afternoon of discovery, collaboration, and empowerment in the world of AI and programmatic buying. Don't miss your chance to be part of this event!
Registration: 13:30 - 14:00 BST
Event: 14:00 - 16:30 BST
In-Person attendance registration here
Virtual attendance registration here