IAB Europe’s Digital Innovation: Start-Up Spotlight

Thursday 28th September| 12:00 CET  – Register here At our Digital Innovation: Start-Up webinar we will be shining the spotlight […]

Thursday 28th September| 12:00 CET  – Register here

At our Digital Innovation: Start-Up webinar we will be shining the spotlight on our trailblazing start-up members to share some of the incredible work they are doing in local European markets. They will showcase groundbreaking work that is helping to shape the European digital advertising ecosystem today. Prepare to learn from the movers and shakers, as they unveil the cutting-edge ideas and technologies that are helping to drive the future of our industry. 

  • 12:00 - 12:05 - Welcome & Introduction
  • 12:05 - 12:20 - The NewCo. Showcase

The New Co. will present their experience in the Retail Media industry. How TNCiD can increase efficiency and effectiveness in a new emerging industry.

  • 12:20 - 12:35 - IMPACT+ Showcase

In this session, IMPACT+ will explore the environmental impact of digital advertising, and how marketers can start to build a more sustainable strategy, that still delivers performance. Audrey Danothny, CPO at IMPACT+ will cover the complexities, the opportunities, and guidance on what to measure, and mostly importantly ways to reduce your impact, with use cases from IMPACT+ clients.

  • 12:35 - 12:50 - Coinis Showcase
Affiliate marketing, often likened to digital "word-of-mouth," allows businesses and individuals to earn commissions by recommending products or services. While many perceive affiliate marketing as a quick profit scheme, the reality is that it requires careful strategy, market research, and consistent effort.

Common misconceptions, such as expecting overnight profits, underestimating the effort required, or fearing saturated markets, often mislead newcomers. On the flip side, successful affiliate marketers emphasise the importance of niche selection, trust-building relationships, and data-driven decisions.

Major brands utilise affiliate marketing to boost sales around the clock, capitalising on its low initial cost, flexibility, and diverse opportunities. This session invites you to explore the ever-expanding world of affiliate marketing and discover its potential for passive income and brand growth.

  • 12:50 - 13:00 - Audience Q&A



Audrey Danthony, Co-Founder & Chief Product Officer, IMPACT+


Tin Deljanin, CMO, Coinis
Franco Milazzo, Co-Founder, The New Co.

IMPACT+ is an award-winning sustaintech solution which enables digital advertising players (brands, agencies, publishers, adtech and adnetworks) to evaluate and reduce their environmental impact. IMPACT+ builds new performance indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Founded in 2020, IMPACT+ supports brands such as L’Oréal, Nestlé, Procter&Gamble, and their agencies, to enable more sustainable media buying. IMPACT+ also enables adnetworks and adtech platforms including, Azerion, Teads, Seedtag, and Xandr, equipping them with environmental impact evaluation solutions, which can be seamlessly integrated into their delivery systems.

About Coinis

Coinis is an ad-tech company providing unique monetisation solutions to its affiliates and publishers while providing its advertisers with highly engaging ad units powered by precise targeting. Throughout its 10 year journey so far, they've established countless partnerships (of which many have been maintained over the years), created a myriad of campaigns, disrupted the whole industry with through-the-roof benchmarks, and left its footprint in the advertising space.

Coinis operates in several spheres:
  •  Search Suggest Ads - Leading monetisation solution for publishers, affiliates & media buyers who are looking to utilise Native, Display & Search advertising
  •  Search Monetisation - Powering digital products with search solutions for Desktop & Mobile Browsers, Browser Extension & Add-on, Websites, Apps & Launchers
  • Web Push monetisation solutions - Deep learning optimisation of campaigns delivered to users via OpenRTB integration & our Self Service Platform.
About The New Co. 

The Newco is a start-up focused on developing the next generation technology for cookieless tracking and targeting, TNCiD.
Their technology empowers Publishers, Retail Media Networks, Data Providers and Advertisers through a 100% cookieless data connection in the ad-tech ecosystem.

Register Here

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