IAB Europe will be at DMEXCO on 20th and 21st September 2023. We will be hosting a lecture on Retail media with our Chief Economist Daniel Knapp that you don’t want to miss. 

Join us on the Main stage for the Retail Media Summit on 20th September at 14:05-14:20 CET for Retail Media in Europe: What’s The Market Worth? What Standards Are Coming Up? You can register for the session here.

In an industry exclusive, Daniel Knapp will share IAB Europe’s first market sizing overview for Retail Media across Europe. After revealing advertiser expenditure and the investment opportunity for this emerging new space, Knapp will then present key insights on the retail media ecosystem, with details on the work currently underway to achieve industry standards. 

For more information visit the DMEXCO website here.