20th July | 15:00 CET | Register now

Join this webinar to learn more about the innovative Digital Out of Home winning campaign - AI Anxiety Meter. 

Over the past 3 years, Croats have experienced a lot of stress. The country was struck by earthquakes and ranked 8th in the world in Covid-19 death rates per capita. Furthermore, the ongoing conflict in Ukraine opened old wounds from the recent wartime atrocities in Croatia. All of the above have led to an alarming rise in mental health disruptions. That is why Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital designed an AI Anxiety Meter – a digital city light to measure the anxiety levels of passers-by. The campaign aimed to expose the hazards of long-term emotional stress and the consequences of neglecting mental health at multiple locations in the country.

The AI Anxiety Meter uses Google face mesh and automatic facial emotion recognition (FER) technology, along with other algorithms for facial expression analysis, to identify a combination of 8 emotions classified as anxiousness. The most stressed respondents were referred to a free preventive health check-up.

Meet the speakers

Ivan Golubic, Senior Copywriter, Bruketa&Zinic&Grey

Ivan Golubic is a senior copywriter at Bruketa&Zinic&Grey where he has been working on several local and international brands for the last 4 years. Before this, he worked as a copywriter and editor for the leading Croatian satirical web magazine and was the co-author of several satirical TV shows. Projects he has worked on as part of B&Z&G team have won several national and international awards, including two Mixx Europe awards for Croatia Insurance’s AI Anxiety Meter. Ivan holds a degree in sociology and when not devising concepts and writing copies, he enjoys taking his DSLR camera for a walk. 

Host: Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe

Marie-Clare supports IAB Europe's industry services, projects events and outputs within the programmatic, brand advertising and research work streams. She also looks after marketing, PR and events.

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