DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]

 

On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the world of digital marketing. The motto for this year’s event in the Rhine metropolis of Cologne will be “Empowering Digital Creativity”. Across multiple keynote sessions and panel discussions, guest speakers will explore a variety of topics, including how artificial intelligence is transforming our day-to-day life and our work in the digital sector. 

Industry Giants Present their Businesses and Products

Every year, DMEXCO attracts tens of thousands of digital professionals –  it’s not hard to see why the trade show for the digital industry is so popular: 2022 saw 560 partner companies come together at the Koelnmesse exhibition center to present their ideas, products, and solutions to an attentive audience of experts. 

Big names will once again feature on the list of DMEXCO exhibitors  for this September, including:

  • Deutsche Post DHL
  • Criteo
  • Douglas
  • FreeWheel
  • Google
  • Huawei
  • HubSpot
  • Microsoft
  • Otto
  • Payback
  • RTL+
  • Salesforce
  • Shopify
  • Snap
  • Taboola

Highly Sought-After Experts Share their Insights

DMEXCO’s 40,000 visitors will be treated to a program containing over 200 hours of professional insights and innovative ideas delivered by more than 600 speakers. The event has once again succeeded in securing a lineup of industry giants, who will be providing an exclusive look at the challenges they face and the solutions they propose for the industry’s future. The following speakers are among this year’s highlights:

  • Aude Gandon (Global CMO, Nestlé)
  • Tim Alexander (CMO, Deutsche Bank)
  • Nadine Kamski (Media Director DACH, L’Oréal)
  • Ronan Harris (EMEA President, Snap)
  • Christian Raveaux (Head of Customer Insights & Media, REWE Group)
  • Dora Osinde (Chief Creative Officer, Ogilvy) 
  • Mirijam Trunk (Chief Sustainability & Diversity Officer, RTL+)
  • Jürgen Alker (Head of NFT Studio, Highsnobiety)

IAB Europe Will be Hosting Two Sessions at This Year’s DMEXCO

Amongst the industry experts, IAB Europe’s Chief Economist, Daniel Knapp will join the Main stage for the Retail Media Summit on 20th September at 14:15-14:28 CET for a session on ‘Retail Media in Europe: What’s The Market Worth? What Standards Are Coming Up?’ Register for the session here.

You can also join a panel of experts from IAB Europe’s Programmatic Trading Committee on 21st September at 09:45-10:15 CET for ‘Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers’ at MC6B: Register for the session here

What Else is on the Agenda? The Hottest Issues of our Time

At the heart of DMEXCO lies panel discussions where experts explore key topics that are currently shaping the industry. For example, visitors can look forward to “AI in marketing – a revolution?” on the first day of the event. During the panel discussion, thought leaders will discuss what changes artificial intelligence is bringing and will bring to the day-to-day work of marketers, with a focus on aspects relating to implementation. 

“A change is coming: current trends in the media industry” will also be addressed by leading minds, who will offer an in-depth look at the developments currently keeping professionals across the media landscape on their toes. If you want to build the perfect media mix, take the right approach to innovations, and reach your target groups in a lasting way, then don’t miss it! 

The advertising trend of the hour will also be given a fitting platform on the first day when the discussion “Status quo in retail media” will unfold on the Media Stage – where the industry’s innovators will talk about how further stages in development could boost efficiency even more. The rapid evolution experienced since the Retail Media Summit at DMEXCO 2022 will of course also be discussed. 

On the second day, the panel “Sustainable advertising – solutions for sustainable, carbon-reduced digital communication as part of holistic ESG strategies” will be one of the main attractions. During this session, Teads and OMG Momentum will present specific study results to show how a digital campaign’s carbon footprint can be significantly reduced in practice. The panelists will also explore best cases and real-life examples of campaigns they’ve analysed, which highlight how well-known brands have managed to combine advertising success with environmental protection.

Digital Fashion – The Phygital Network, an event dedicated to digitalisation in the fashion industry, is a real newcomer this year. Co-organised by Deutsches Mode-Institut (DMI), the format will revolve around the topics of e-commerce, personalisation, customer experience, digital marketing, as well as sustainability and transparency and their impact on the fashion scene.

w3.vision will join DMEXCO again this year and will centre around the latest developments in the dynamic market of the new Web. 

You can find more information on the conference agenda here and details on exact slots and spots online. Bookmark the sessions that appeal to you and create your very own DMEXCO experience ahead of the event!

Business Interaction at the DMEXCO Worlds 

The DMEXCO Worlds create the perfect framework for subject-specific interaction and networking. Each world represents a specific sector in the digital economy. 

The World of Agencies  focuses on digital agencies, with the Agency Stage offering a range of sessions full of practical know-how. Agencies will also have the opportunity to meet top decision-makers and forge new collaborations. 

The World of E-Commerce  offers a space for companies and speakers from the dynamic field of online retail. Retailers, technology suppliers, and service providers will assemble here to shape the future of e-commerce. 

The World of Media brings together leading marketers, media companies, data and targeting experts, and service providers from the media sector. The modern, digital media landscape is thus the focus here.

At the World of Tech companies and visitors alike will find a dedicated space for tech innovations. Whether VR/AR, 5G & connectivity, blockchain & Web3, the metaverse, cryptocurrencies & NFTs, cybersecurity, or cloud computing – there’s something for every tech enthusiast. 

Don’t Miss Out on Your Ticket to the Digital Future

Visitors can buy their tickets for DMEXCO 2023. The following price categories are available:

  • DMEXCO trade visitor ticket: The trade visitor ticket gives you access to the entire Expo and Conference. 
  • DMEXCO student ticket: This ticket allows students and university employees to have the full DMEXCO experience for just 29 euros. 

Secure your ticket for DMEXCO now and be part of Europe’s leading digital marketing and tech event in Cologne on September 20 & 21!

 


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