Dive Into IAB Europe’s H1 2023 Highlights!

  With summer in full swing and the end of H1 here, we look back over the last six months […]

 

With summer in full swing and the end of H1 here, we look back over the last six months to celebrate all the best bits and the great work we have achieved with our wonderful members.

A huge thank you to everyone involved, for your hard work, support, and continued commitment to sharing your expertise. 

Events 

Our focus for H1 centred on our new work tracks Sustainability and Retail Media, alongside key outputs from the Programmatic Trading Committee on Omnichannel and Brand Advertising Committee on In-Gaming. Our Great Debate series was a great success with a hybrid event in partnership with Taboola on Retail Media and a virtual event diving into sustainability across three panels. We also held our first hybrid Virtual Programmatic Day in partnership with Xaxis in May, where we covered topics such as Omnichannel and AI. Finally, we were thrilled to see so many of our members gather tp  hear insightful keynote presentations and panel discussions at our flagship event Interact in Madrid in May which was a great success. 

Catchup on our event recordings from H1 below 

 

Guides, Insights & Industry Leading Research

Along with our committees and fantastic members, we have put together educational and insightful outputs for the industry. Click below to dive into these pieces.

Policy, Advocacy & Legal 

During the first half of 2023, our Policy Committee established the DSA Ads Transparency Taskforce to discuss the implementation of Article 26 of the Digital Services Act (DSA) concerning ads transparency requirements. 

The Committee also produced the European Media Freedom Act (MFA) position paper, which primarily focuses on audience measurement, specifically Article 23 of the MFA.

Regarding the Data Act, two joint industry open letters have been issued on the Data Act, one initiated by FEDMA addressing LIBE MEPs and another initiated by IAB Europe during the start of trilogue negotiations. These letters highlighted our concerns about the conflicts between the Data Act and the GDPR.

We have also been actively participating in the European Commission's work on the Cookie Pledge and the Fitness Check on consumer law. The Policy Committee is currently preparing its advocacy strategy for the upcoming 2024 EU elections.

 

What’s on the Horizon for H2 2023?

As we head into the second half of 2023, you can expect more great content, insights, and exploration from us and all our members. We will be focusing our efforts on the hugely important topics of Sustainability and Retail Media and will be diving further into Omnichannel, DOOH, and Audio. We’ll also bring you even more great events including our second Virtual Programmatic Day, our Great Debate on Trust & Transparency, and our Virtual CTV event to name a few.

If you’d like to get more involved with our Committees & Task Forces and the great work that we produce at IAB Europe, please reach out to the team at communication@iabeurope.eu.  

We look forward to our continued collaboration with you all. 

 


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