Brussels, Belgium, 24th May 2023 - IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled to announce the winners of its highly anticipated 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award. This year's award competitions once again showcased the very best of digital advertising from across Europe, recognising outstanding campaigns, innovative research, and remarkable contributions to the industry.

The rigorous judging process involved a panel of esteemed experts from international organisations such as Bloomberg Media, Visa, Publicis Groupe, TikTok, The Good Loop, PHD, Samsung Ads, Freewheel and DoubleVerify, across more than ten European countries.. 

Under the leadership of Eddie Adedji, Global Trading & Investment Lead PMX Investment Managing Partner at Publicis, the MIXX Awards Europe Jury spent many hours meticulously assessing the campaigns, evaluating their creativity, effectiveness, and overall impact. This year, the jury evaluated the new Outstanding Contribution Award, recognising a team or individual who has made exceptional contributions to the digital advertising industry over the past 12 months. Meanwhile, the Research Awards Jury, led by Kristanne Roberts, Product Management Director at Kantar Marketplace, delved into the realm of innovative research projects that push the boundaries of digital marketing insights.

The winners were unveiled and celebrated at the Gala Awards Dinner held during IAB Europe's flagship annual event, 'Interact,' in Madrid. 

This year's award recipients showcased outstanding achievements, demonstrating excellence in digital advertising and contributing to the advancement of the industry. Their innovative campaigns, cutting-edge research, and notable contributions have set new benchmarks and inspire others within the ecosystem.

The winning campaigns and projects will become a part of a new Hall of Fame on IAB Europe’s website which will be unveiled in June. 

MIXX Awards Europe 2023 Winners

Brand Advertising Campaign

GOLD

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

SILVER

#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece

BRONZE

HORNBACH - Garden on the run by MEDIAPLUS GERMANY

Branded Content

GOLD

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

SILVER

Samsung  #22EpicNights by Cheil Centrade

BRONZE

ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY

BRONZE

WHOOPing Ireland into Shape by Spark Foundry

BRONZE

HORNBACH - Garden on the run by MEDIAPLUS GERMANY

Campaign Effectiveness

GOLD

Bookvertising by Saatchi Creative Hub Bucharest

SILVER

Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN

BRONZE

WHOOPing Ireland into Shape by Spark Foundry

Connected TV Advertising

BRONZE

Grundig Eco-Anxiety Campaign by Arcelik A.S. & Ingage Media & The Or

Digital Audio Advertising

Taking Action with Voice Technology for MSC Cruises by Xaxis & Say It Now

Digital OOH

BRONZE

The Neverending Chase by Havas Media & Havas Italy

Direct Response/Lead Generation Campaign

GOLD

Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe

BRONZE

Playing with the Snake by Havas Play

BRONZE

Audi Attention Optimization for Performance by EssenceMediacom

Ecommerce

BRONZE

From Worrying to Peaking at the End by Fingerspitz

BRONZE

Ice Cream Now by Unilever & Mindshare Poland

Effective Use of Data

BRONZE

Warsteiner - Thirst for Data by MEDIAPLUS GERMANY

BRONZE

meridol Turkey - Co-Pilot beat human intelligence! by Wavemaker Turkey & GroupM Turkey

BRONZE

Ice Cream Now by Unilever & Mindshare Poland

In-Gaming

GOLD

Adopt a Mod byHavas Play

SILVER

Grand Job Experience by v8 & Kaufland Romania

BRONZE

Privacy Protectors by Twitch & WhatsApp

BRONZE

ING City in ROBLOX by GONG & ING

Influencer Marketing

GOLD

Grand Job Experience by v8 & Kaufland Romania

SILVER

Xbox – Equality Controller by Mediaplus Germany

BRONZE

Domino's Effect by Arena Media Spain

Integrated Advertising

GOLD

Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe

BRONZE

#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece

BRONZE

ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY

Non-Profit/Corporate Social Responsibility

GOLD

Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN

SILVER

The Bear Right Tax Initiative by TheNEW

SILVER

Vodafone - Every 11 Minutes by VMLY&R Istanbul

Product Innovation

SILVER

Grand Job Experience by v8 & Kaufland Romania

SILVER

NAverse by Havas Play

BRONZE

Grand Single Origin  by Pom Pom Communications

BRONZE

Visibility for real by Xaxis Sweden Toyota, GroupM Nexus (Xaxis The&Partnership, Acceleration) and Tobii

Retail Media

SILVER

Vodafone Metaverse Store by VMLY&R Istanbul

Search Advertising

BRONZE

Revolutionizing Search Strategy: Samsung Smart TVs' Revenue Boost by Starcom Romania

BRONZE

Fingerspitz & Cortina – Brand term advertising on Google... do or don't? By Fingerspitz

Social Media

GOLD

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

GOLD

Bookvertising by Saatchi Creative Hub Bucharest

SILVER

Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN

BRONZE

On Romanian's Mother Tongue by v8 & Kaufland Romania

BRONZE

Yuki Saaki by Saatchi Creative Hub Bucharest

Sustainability Campaign

SILVER

Irish Life Responsible Pensions by Zenith, part of Core

SILVER

IKEA - naturally sustainable! by EssenceMediacom

BRONZE

Aqua Allegoria October 2022 by Guerlain & IMPACT+

Video Advertising

SILVER

HORNBACH - Garden on the run by MEDIAPLUS GERMANY

SILVER

The Bear Right Tax Initiative by TheNEW

BRONZE

April 23rd Children's Day 5G Technology by VMLY&R Istanbul

Virtual and Augmented Reality or other new technologies

GOLD

NAverse by Havas Play

GRAND PRIX

HORNBACH - Letter Theft by MEDIAPLUS GERMANY

Outstanding Contribution to the Digital Advertising Industry 2023 Award Winners

WINNER

Laura Wade

Global Head of Sustainability Strategy atEssenceMediacom

RUNNER UP

David Bauckmann, CTO at Impression Media

IAB Europe Research Awards 2023 Winners

Sustainability Measurement

HIGHLY COMMENDED

Advanced tech solution to reduce digital advertising environmental impact by IMPACT+

Audience Measurement

HIGHLY COMMENDED

Total Video Audience by Nielsen

Brand Advertising Effectiveness

HIGHLY COMMENDED

‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by Teads

HIGHLY COMMENDED

Capitalising on inspiration: Unlocking a ski resort’s potential through emotional understanding by Wunderman Thompson

Consumer Attitudes and Behaviour

WINNER

Your Online Voices: Your Voice, Your Choice by EDAA

HIGHLY COMMENDED

Kantar’s Media Reactions 2022: Which ad platforms do people prefer? By Kantar

Cross-Media Measurement

WINNER

Qreach; our brand new KPI that minimizes contact pollution and optimizes towards impactful reach by Wavemaker/GroupM

HIGHLY COMMENDED

Total Video Audience by Nielsen

Data Effectiveness

HIGHLY COMMENDED

Samsung Ads Enhanced Addressable CTV Targeting by Kantar Media

Digital Advertising and Marketing Industry Insights

WINNER

ISBA & PwC Programmatic Study II by PwC

HIGHLY COMMENDED

Collaborating with 41 parties provides the entire industry with crucial insights about awareness impact by

GroupM

Research Innovation

WINNER

ISBA & PwC Programmatic Study II by PwC

HIGHLY COMMENDED

‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by

Teads

HIGHLY COMMENDED

PHD Viewermatch byPHD UK

For more information about the award winners and to learn about upcoming IAB Europe events and initiatives, please visit www.iabeurope.eu.