Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help online platforms meet supplementary advertising transparency requirements imposed on them by the EU’s Digital Services Act (DSA).   

Under the DSA, online platforms must provide users with certain information about every ad carried on their sites or apps. The information must be available for each ad. IAB Europe’s DSA Ads Transparency Taskforce has developed a specification for an industry solution to enable the collection and delivery, and facilitate user-facing disclosures, of the required information. The document we are now sharing is a summary of product requirements and solutions, explaining how the standardised protocol will work and what different participants in the ecosystem will need to do to help responsible parties comply with these new DSA transparency requirements.

The protocol is a complete solution in that it provides the minimum elements necessary to facilitate communication between parties of the information necessary to make DSA-compliant disclosures. Implementers will then have the flexibility to render the DSA Transparency to end-users using their own preferred methods. Our protocol leverages existing mechanisms already in place in the supply chain, including the OpenRTB bid request/response. This is not a self-regulatory program

While not all content publishers meet the definition of online platform under the DSA, there are many, diverse, ad-supported content providers that do. 

The DSA requires that, in conjunction with ads served on online platforms, the platform is responsible for disclosing certain information about an ad:

• The fact that it is an ad
• On whose behalf the ad is shown
• Who paid for the ad, if different
• Meaningful information about the main parameters used to determine the recipient of the ad, as well as information about how to change those parameters

Given the nature of the digital advertising ecosystem, it is common, even typical, that online platforms do not themselves have all of the data needed to populate the information disclosures. Therefore, IAB Europe set out to standardise a protocol for compiling and delivering the required information through the ad supply chain such that it could be received by the online platform, or another party acting on its behalf, to make the disclosures to users.

In July 2022, IAB Europe convened a stakeholder taskforce for this purpose. The taskforce is made up of  companies from diverse segments of the industry. Experts from these companies have met approximately weekly to develop and finalise an initial version of our industry solution for delivery of DSA ads transparency. Now with partnership with IAB Tech Lab, the IAB Europe Taskforce can fully focus on policy/legal questions so that IAB Tech Lab can focus on technical questions.

Our mandate for the taskforce was to produce a minimum viable product that would facilitate implementation of the ads transparency disclosures. Our anticipation was that, although standardisation was not absolutely necessary, Platforms could work organically with their partners to develop their own approaches to gathering the necessary information. Without a standardised protocol, it would be a chaotic and friction-filled process to navigate. With some standardisation, companies could be more effectively aligned. 

One of our guiding principles was that our protocol should be adaptable to the many diverse circumstances in the ecosystem; there is no one-size-fits-all approach. 

In the same spirit of flexibility and adaptability, our view is that platform publishers, since they are legally responsible under the DSA, should have control over (and visibility into) disclosures being made to their users, if they want it. But we also aimed to support optionality such that the disclosures could be made from within the ad creative. We explicitly sought to make it possible for platforms to put the information behind the widely-used AdChoices icon.

Other principles that guided our work were:

• Adhere closely to the law (including by avoiding doing anything that might in effect opt non-platforms into scope)
• Build an industry solution that facilitates compliance via collaboration and communication
• Account for multiple parties in the ad chain contributing parameters to ad selection
• Be technologically neutral and future-proof
• Support a consistent user experience for users of an online platform
• Minimise disruption of the user experience
• Align the data surfaced within the supply chain to choices that users may be able to make via other standards implemented on the site or app (e.g., the Transparency & Consent Framework (TCF))

The attached Summary Document is not the full specification. The full specification will be published soon in collaboration with IAB TechLab. It will will become an official part of TechLab’s corpus of standards and specifications that define how the industry operates. 

The Summary Document explains how the protocol works, and in many areas, the reasons why it is designed as it is. It provides enough information for companies to begin implementation. In our view, the bulk of the work of implementation falls into two areas:

• For relevant intermediaries: internal product work to gather the required information and prepare it, and working with buyer partners to acquire the required advertiser information
• For Platforms: determining whether they will make their own disclosures or delegate to intermediaries, and designing their disclosures if the former
• For all together: communicating among partners to coordinate implementation

These tasks can be started while awaiting the final technical specification. IAB Tech Lab will now steward the draft specification in order to undergo Tech Lab’s Working Group processes to update and finalise. 

The Summary Document also suggests areas for future work, which IAB Europe looks forward to taking on in collaboration with TechLab. 

If you have questions about the taskforce or the DSA specification, you may direct them to dsateam@iabeurope.eu. We look forward to continuing to support the industry in advancing transparency and choice for internet users.

Download the Summary Document here

Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement

6th September, 2023 - Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media. This groundbreaking initiative created by IAB Europe’s Retail Media Working Group provides a comprehensive overview of what Retail Media is, including a breakdown of on-site, off-site and in-store definitions, and essential guidance to the buying and selling of Retail Media in Europe. The Guide serves as a valuable resource for all industry stakeholders, offering an introduction to Retail Media and its growing significance in the European Market. 

Defining Retail Media for Europe

Retail Media has emerged as a powerful digital advertising tool in recent years, but as with any emerging technology or solution it is vital to first understand and define what we mean by Retail Media and to dispel any misconceptions or confusion surrounding the different aspects of it. To overcome this challenge IAB Europe’s Retail Media Working Group has created the first pan-European definitions of Retail Media in a digital advertising sphere. Working collaboratively with National IABs across Europe and drilling down into digital on-site, digital off-site and digital in-store, these definitions help provide a clear understanding of the Retail Media, and educate industry stakeholders on how to leverage it effectively. 

Guide to Retail Media in Europe

To help support the definitions of Retail Media, the working group has also created a 101 Guide, designed to empower buyers and sellers to make informed decisions and achieve their advertising objectives through Retail Media. This introductory guide covers all the must-know aspects of Retail Media, including insights into how campaigns can be purchased, reasons why retail media is essential for brands, and an overview of available measurement and targeting options. 

Commenting on the publication of the 101 Guide, Jason Wescott, Global Practice Lead, Commerce at GroupM Nexus said “The success of early adopters in digital retail media has driven more retailers to throw their hats in the ring.  More digital retail media owners means buying becomes more complex, confusing, and highly specialised, as each retailer has their own definitions, campaign metrics and attribution windows. For advertisers, this makes it hard to compare across digital retail media platforms vis-à-vis planning budgets, strategies, and campaign activations. The IAB Europe Retail Media 101 Guide will empower the industry with key knowledge on what digital Retail Media is, how it can be bought and why it should matter to brands. Equip yourself with exactly what good looks like, so you can approach the exciting world of digital retail media, with confidence.”

Creating Standards for a Thriving Retail Media Market 

A recent IAB Europe survey of over 100 Retail Media buyers and sellers found that over two thirds of buyers (70%) think the lack of standards for Retail Media is a barrier to investment. When asked about which standards are most important, the majority of buyers (90%) and sellers (84%) cited media and attribution measurement. 

Commenting on the work IAB Europe is doing to advance education and standardisation in Retail Media, Townsend Feehan, CEO of IAB Europe said: "IAB Europe forecasts that ad spend on Retail Media will reach EUR 25 billion by 2026, exceeding traditional linear TV advertising. In order to fully realise this opportunity, we need to bridge the "knowledge gap" surrounding Retail Media.  Our newly released pan-European definitions and the comprehensive 101 Guide will help industry stakeholders start to navigate this dynamic landscape. The clear call for standards that came through in our recent survey is driving our next move, with a dedicated new Retailer Council leading the work.”

The full guide is now available for download on the IAB Europe website here.

Dated: 05 October 2023

Important note: The Implementation deadline of TCF v2. has been moved from September 30th 2023 to November 20th 2023. More information here.

In order to respond to the changes and needs of the market, while continuing to help players in the online ecosystem comply with certain requirements of the ePrivacy Directive and the General Data Protection Regulation (“GDPR”), the Transparency and Consent Framework (“TCF”, “Framework”) needs to be updated on a regular basis. In particular, constant evolutions in case law as well as in guidelines of Data Protection Authorities (DPAs) place ever higher demands on market participants in terms of data protection requirements. The TCF instances have therefore drawn inspiration from them to bring new iterations to the Framework. In addition, some changes are related to the Action Plan submitted to and validated by the Belgian Data Protection Authority (more information here).

IAB Europe, in partnership with IAB Tech Lab, is committed to continuous improvement and development of the Framework through industry collaboration to meet the needs of users and regulators. The iterations brought by the TCF v2.2 aim to bring further standardisation of the information and choices that should be provided to users over the processing of their personal data, and to how these choices should be captured, communicated and respected.

TCF v2.2 will be launched mid-May and TCF participants will have until the end of Q3 2023 to make the necessary changes to their respective implementations. All iterations have been developed to avoid breaking changes to the existing v2.1 Technical Specifications and facilitate their adoption in a timely manner by CMPs and Vendors.

To help the market anticipate these upcoming changes, this article provides an overview of the different amendments to the TCF Policies and Technical Specifications. In the run up to the launch of TCF v2.2, IAB Europe is hosting a series of webinars to offer full support and guidance to CMPs, Vendors and Publishers. Recording of previous webinars can be found at the end of this blogpost.  

1) Removal of the Legitimate Interest Legal Basis for Advertising & Content Personalisation 

The current version of the TCF Policies allows the use of legitimate interest or consent to carry out data processing operations for Purposes 3 (Create a personalised ads profile), 4 (Select personalised ads), 5 (Create a personalised content profile) and 6 (Select personalised content). The TCF Policies will be amended to remove “legitimate interest” as an acceptable legal basis for these Purposes. As a consequence, within the scope of the TCF, Vendors will only be able to select consent as an acceptable legal basis for these Purposes at registration level. 

2) Improvements to the Information Currently Provided to Users in CMP UIs

• New user-facing standard texts

The Purpose names and descriptions will change. CMPs will be required to present improved user-friendly descriptions, replacing the current user-friendly text as well as the (currently) mandatory legal text. CMPs will also be required to make available illustrations based on real-use cases, which aim to explain to users how TCF Participants’ data processing operations relate to the Purposes.

• Introduction of new Features of processing to further explain possible means of processing 

In order to improve transparency over the means of processing used by Vendors in support of the TCF purposes, Vendors will be able to declare additional features at registration level. 

3) Standardisation of the Additional Information About Vendors Provided to Users in the Secondary Layers of CMP UIs

To provide greater transparency, Vendors will now be required to provide additional information about their data processing operation at registration level - so that this information can in turn be disclosed by CMP to end-users in secondary layers UIs.

• Standardisation of the categories of data collected and processed by Vendors 

The new TCF Policies will include a standard taxonomy of categories of data, from which a Vendor can select from at registration level. The Policies will include a new UI requirement for CMPs to disclose for each Vendor the categories of data collected and processed.  

• Standardisation of Vendors’ data retention periods 

Vendors will be able to declare, at the time of registration, how long (in days) they keep data for each declared purpose. Accordingly, the new TCF Policies will include a new UI requirement for CMPs to disclose for each Vendor how long they keep data to achieve each declared purpose.

• Legitimate interests at stake

Vendors will be required to declare what their legitimate interests at stake are, by providing at the registration level a dedicated URL where with this information can be found (e.g. a bookmark of their existing privacy policy). The amendment to the Policies will require CMPs to make this information available to users through the secondary layers of their UI. 

• Possibility to direct users to Vendors’ privacy documentation in multiple languages

Vendors will be able to declare during registration differentiated URLs to their privacy policy or legitimate interest statement for each TCF-supported language, where available. Publishers and their CMPs will have the option as a result to direct users to Vendors’ privacy documentation in the relevant language to improve transparency for users. 

4) Greater Transparency for Users About the Number of Vendors

CMPs will be required to disclose on the first layer of the CMP UI the number of third-party Vendors that are seeking consent or pursue data processing purposes on the basis of their legitimate interests. The TCF Policies do not impose any specific maximum number of Vendors, but Publishers are strongly encouraged to ensure that they only work with Vendors that are (most) relevant to them. The TCF Policies will include a warning that an unjustifiably large number of Vendors may impact users’ ability to make informed choices and increase Publisher and Vendor legal risk. 

To assist Publishers in the process of selecting the Vendors for which they establish transparency & consent, an additional Vendor Information List has been published (“B2B GVL”). It contains information that can make it easier for a Publisher to determine which Vendors are relevant for it. Information contained in the B2B GVL can be used by Publishers to, for example, avoid requesting user’s consent for Vendors that operate in technical environments and jurisdictions that are not relevant to their online services, as well as generally better understand each TCF Vendor’s scope of operations and whether it transfers data outside of the EEA. 

5) More Specific Requirements to Facilitate Users’ Withdrawal of their Consent

Publishers and their CMPs will be required to ensure that users can re-access the CMP UI easily to manage their choices (e.g. from a floating icon or a footer link available on each webpage, or from the top-level setting of the app).

If the initial consent request presented to users contains a call to action that enables user to consent to all purposes and vendors in one click (such as “Consent to all”), an equivalent call to action should be provided when users re-access the CMP UI to withdraw consent to all purposes and vendors in one click (such as “Withdraw consent to all”). 

Additionally, the TCF Technical Specifications will mandate Vendors (rather than only recommending) to use event listeners to ensure that any changes to TC Strings are proactively communicated to them and other Vendors. In the web environment, Vendors with access to Javascript will be required to register an event listener function (addEventListener) instead of using the getTCData command of the TCF API. In the app environment, Vendors must listen to IABTCF_* key updates to retrieve TC Strings from NSUserDefaults (iOS) or SharedPreferences (Android). 

6) Enhanced TCF Compliance Programmes

Since 2019, IAB Europe has developed Compliance Programmes to verify compliance of TCF Participants with the Policies and Technical Specifications. These programmes will be expanded, with new auditing mechanisms and differentiated enforcement procedures. 

All auditing mechanisms and verifications susceptible to be performed in the context of the TCF Compliance Programme will be described and published in a public Control Catalogue, to help TCF participants in assessing and reviewing the compliance of their TCF implementations. In addition to the Control Catalogue, IAB Europe will release a new version of the CMP Validator Chrome Extension that will be publicly available.

IAB Europe will increase the volume of proactive auditing of CMPs and Vendors that will be randomly selected each month, and will also act upon reports of non-compliance from the market or from end-users by making available a dedicated form to submit a complaint.

Vendors and CMPs will be subject to differentiated procedure according to the nature of the non-compliance. In particular, any tampering with or falsification of TC String will result in immediate suspension from the Framework for a minimum of four weeks, and will be notified publicly. 

7) Reminder: Revocation of the consensu.org Subdomains 

Support for Global-scope was deprecated in June 2021 due to negligible use by Publishers (less than 0,5%) and compliance considerations. The deprecation required CMPs to delete all existing euconsent-v2 cookies associated with the consensu.org domain. IAB Europe will now remove all consensu.org subdomain delegations to CMPs’ nameservers (which had previously been provided upon registration). As a result, CMPs will no longer be able to host their scripts on their consensu.org subdomain, and this in turn technically prevents them from setting and accessing cookies on the consensu.org domain.

CMPs currently hosting their scripts on their consensu.org subdomains will need to host them on a different domain. Their Publisher clients will need to redeploy a new script on their digital properties before July 10th (see notification here). 

How Should TCF Participants Prepare ?

• Vendors will be required to review and update their TCF registration, by providing additional information about their data processing operations covered by their implementation of the Framework. Moreover, they will be required to verify that they have properly implemented the use of the event listeners to retrieve users’ choices in real-time, where applicable. 
• CMPs will need to read a new version of the Global Vendor List that contains additional information about Vendors, in order to build improved CMP UIs. They will be required to ensure that all the new disclosures are implemented in their live installations. CMPs should also make sure that users can easily withdraw consent when they resurface the CMP UI. 
• Publishers are strongly encouraged to review the subset of Vendors for which they establish transparency and consent, notably by using the information provided in the B2B GVL. They also need to ensure that the CMP deployed on their properties can be easily resurfaced by users (e.g. at the bottom of webpages, through floating icons). 

Changes to the TCF Technical Specifications

The changes to the TCF technical specifications are open for public comment until May 12th, 2023 and can be found here. Comments may be submitted via email to transparencyframework@iabtechlab.com. The technical changes included in TCF v2.2 are also outlined in IAB Tech Lab's blog post here.

Support Workshops for TCF Participants

Hosted in 1 hour-long webinar formats, TCF experts went through everything that is needed to fully implement TCF v2.2. All webinars featured Q&A sessions and have been recorded.

[Video Recordings]

Session 1: Overview of the main differences between the TCF policies 3.5 & 4.0

An overview of the main differences in policies between v2.1 & v2.2. This session is for all TCF stakeholders. Watch the recording here. 

Session 2: Overview of the changes to the TCF technical specifications between v2.1 & v2.2

An overview of the changes to the TCF technical specifications between v2.1 & v2.2. This session is to help CMPs and Vendors navigate the different technical resources. Watch the recording here. 

Vendors

Webinar recording to give an overview of the changes for Vendors implementing the TCF can be watched here and the presentation deck can be downloaded here. 

CMPs

Webinar recording to give an overview of the changes for CMPs implementing the TCF can be watched here and the presentation deck can be downloaded here. 

Publishers

Webinar recording to give an overview of the changes for Publishers implementing the TCF can be watched here and the presentation deck can be downloaded here.

Whether you’re a CMP, Publisher, or Vendor, discover everything you need to know about the latest version of the Transparency & Consent Framework (TCF v2.2) and what you need to do next in our latest exclusive webinar series. 

Originally launched in 2018 in anticipation of the General Data Protection Regulation (GDPR) coming into force, the TCF was created by IAB Europe, in partnership with IAB Tech Lab, to help meet the needs of users, the industry, and regulators. 

Now, five years on, and as part of our continued commitment to improve and develop the framework, the latest version of the TCF v2.2 has been released to respond to key changes, meet the needs of the market and help players in the digital advertising ecosystem comply with new and existing regulatory requirements. 

With CMPs, Publishers, and Vendors now having until the end of Q3 2023 to make the necessary changes to respective implementations, we’ve created a dedicated webinar series to help each stakeholder understand the nuances of the latest developments and what needs to happen next to ensure a successful transition. 

Check out the details below and register to secure your free place today:

• 8th June | 15:00 CET - TCF 2.2 Webinar for Vendors – How vendors should review their TCF registration and technical implementation
• 8th June | 16:00 CET - TCF 2.2 Webinar for CMPs – How CMPs Should Build Additional User-Facing Disclosures with the New Information Contained in the GVL
• 12th June | 16:00 CET - TCF 2.2 Webinar for Publishers – How can publishers adjust their TCF implementation?

Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 2023. More information here

Important note: The Implementation deadline of TCF v2. has been moved from September 30th 2023 to November 20th 2023. More information here.

In order to continue helping players in the online ecosystem comply with certain requirements of the ePrivacy Directive and the GDPR, the Transparency & Consent Framework (TCF) Steering Group has approved iterations to the Framework. The TCF working groups have worked intensively to bring further standardisation of the information and choices that should be provided to users over the processing of their personal data, and to how these choices should be captured, communicated and respected.

Constant evolutions in case law as well as in guidelines of Data Protection Authorities (DPAs) place even higher demands on market participants in terms of data protection, and the latest Transparency & Consent Framework v2.2 (TCF v2.2) brings meaningful changes in an attempt to better meet the expectations of regulators and needs of end-users.

TCF 2.2 launches today, 16th May 2023. This article provides an overview of the main policy and technical changes as well as a detailed timeline to help all stakeholders implement TCF 2.2.

TCF v2.2 Main Policy Amendments

1. Removal of the legitimate interest legal basis for advertising & content personalisation: within the scope of the TCF, Vendors will only be able to select consent as an acceptable legal basis for purposes 3, 4, 5 and 6 at registration level;
2. Improvements to the information provided to end-users: the purposes and features’ names and descriptions have changed. The legal text has been removed and replaced by user-friendly descriptions - supplemented by examples of real-use cases (illustrations);
3. Standardisation of additional information about Vendors: Vendors will be required to provide additional information about their data processing operations - so that this information can in turn be disclosed to end-users;
   • Categories of data collected
   • Retention periods on a per-purpose basis
   • Legitimate interest(s) at stake - where applicable
4. Transparency over the number of Vendors: CMPs will be required to disclose the total number of Vendors seeking to establish a legal basis on the first layer of their UIs;
5. Specific requirements to facilitate users’ withdrawal of consent: Publishers and CMPs will need to ensure that users can resurface the CMP UIs and withdraw consent easily. 

Please consult the relevant sections of the updated Policies for further details and IAB Europe’s blogpost here.

TCF v2.2 Technical Specifications Updates

With a view to implementing these policy changes, IAB Tech Lab has updated the technical specifications for the Transparency & Consent Framework. These changes include:

1. Deprecation of the getTCData and requirement for Vendors to use eventListeners, where applicable
2. Updates to the GVL: the version will be incremented to 3 and the GVL will include additional data:
   • new fields for taxonomy of categories of data
   • inclusion of data retention periods per purpose
   • support for multiple languages URL declaration

Please consult the updated Technical Specifications for further details and IAB Tech Lab’s blogpost here.

The Javascript Library that supports TCF participants’ implementation is also being updated to accommodate TCF v2.2 here.

Implementation Timeline

Please note the following deadlines:

30 June 2023

Deadline for Vendors to update their GVL registration with the new required information (as well as any other required information they failed to update previously). They can do so by logging-in to the GVL registration portal here that has been updated with new registration fields for TCF v2.2. If you don’t see your existing data in the portal, clear your cache or log-in using a different browser.

Only Vendors that update their GVL registration according to the requirements will be published in the new version of the GVL (v3).

Vendors updating their registration will also continue to be published in the current version of the GVL (v2) that will continue to run until the end of the implementation period.

The GVL v3 will start being published weekly as Vendors update their registrations at https://vendor-list.consensu.org/v3/vendor-list.json, to enable CMPs to test the new format, and to start building new user-facing disclosures in line with the requirements of the Policies. Translation will be made available progressively here.

10 July 2023 (Reminder)

Deadline for CMPs to host their scripts on a domain other than consensu.org subdomains as per the notification here.

31 July 2023

Deadline for Vendors to complete a TCF Compliance Assessment form and submit it through the GVL registration portal as part of the updated TCF Compliance programmes described here. 

30 September 2023 - end of implementation period

CMPs are required to implement the new policies and specifications by 30 September 2023. CMP Framework UIs will not need to apply for re-validation. Compliance with the new requirements will, however, be verified as part of IAB Europe’s regular monitoring of CMPs’ live installations as of the implementation deadline. To support CMPs in their developments, IAB Europe has released a new CMP Validator Chrome Extension available here that includes all requirements of TCF v2.2. 

Vendors are required to implement the new policies and specifications by 30 September 2023. Similar to CMPs, compliance with the new requirements will be verified as part of IAB Europe’s regular monitoring of Vendors’ live installations as of the implementation deadline.

Please visit the TCF section of IAB Europe’s website for more information or read the FAQs document here.

Dedicated webinars were held at the beginning of June for each category of participants - Publishers, CMPs and Vendors and you can watch these in your own time below.

Vendors

Webinar recording for Vendors can be watched here and the presentation deck can be downloaded here. 

CMPs

Webinar recording for CMPs can be watched here and the presentation deck can be downloaded here. 

Publishers

Webinar recording for Publishers can be watched here and the presentation deck can be downloaded here.

Thank you for your support! 

IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at London’s ExCeL. The event connects the most proactive marketing professionals with the tools, techniques, and innovations they need to be at the forefront of the ever-evolving world of marketing.  

Exhibiting at B2B Marketing Expo

As part of our official partnership with B2B, IAB Europe members receive an exclusive exhibitor discount of £50 per sqm discount when booking! Not only that but if you book before the 31st of May you’ll be getting a discount on the Early Bird prices, so don't miss your chance to get the best price possible! 

To activate this offer, please contact Christopher Martin, Director of Partnerships on Christoper.Martin@Roarb2B.com 
DD: 020 8126 4669

Why book early?

• To get the best price possible – The Early Bird price PLUS the IAB Member Discount!
• Secure the stand location you want
• Get exposure throughout the whole marketing campaign

This year, the exhibition promises to be the most forward-thinking to date; housing 200 industry-leading suppliers and 200 educational seminars from some of the world’s top experts and innovative thinkers.  

Join one of the most collaborative and inventive communities when they come together face-to-face under one roof at ExCeL London on the 22-23 November 2022.

Supporting our members 
As part of the B2B Marketing Expo’s comprehensive seminar programme, the IAB will be presenting a session to an audience of highly engaged marketers.  
  
Thousands of professionals will come together at the ExCeL to research the market, learn about new innovations, and discover the latest strategies and trends to progress and develop their marketing in a unique educational programme, consisting of expert-led seminars and panel debates, live demos of the latest technology, as well as industry leading companies equipped with the industry’s finest solution led products and services.

Find out more about B2B Marketing Expo here or contact the IAB team for further information. Please note all stand bookings must go via the event organiser, ROAR B2B.