Written by Kristanne Roberts, Product Management Director for Kantar Marketplace
I am extremely excited to announce that I am to be Chair of the 2022 IAB Europe Research Awards Jury, judging alongside high achieving industry experts from TikTok, PubMatic, Yahoo, Bloomberg Media and so many other leading companies.
The Research Awards competition is a fantastic opportunity to showcase the incredible European digital research projects underway and the contribution they have made to the development of the digital advertising industry.
In 2021 we awarded impressive projects such as MeMo²: Next Gen Crossmedia Analytics: Unraveling the True Value of Digital (Instore) Retail Advertising on Brand and Sales and Kantar’s Covid-19 Barometer. Not to mention, last year's Researcher of the Year Award went to Anita Caras, Insights Director, EMEA at Verizon Media.
You can find out more about the 2021 winning entries in this blog post.
The winners of the 2022 competition will be chosen to inspire and motivate the industry, highlight new ideas and future trends, and congratulate various teams on their hard work.
If you have a research project suitable for one of the many categories available to enter, such as Data Effectiveness or Consumer Attitudes and Behaviour, I encourage you to put your work forward. This is a great way to reward and motivate your hard-working teams! If you still need some convincing, here are even more reasons to enter:
I look forward to reviewing all of the great work and meeting the winners in Madrid in May at IAB Europe’s flagship event, Interact.