On the 30th March IAB Europe bought together a panel of experts from its Programmatic Trading Committee to discuss advertising within Premium Video environments in Europe. The panel explored what constitutes Premium Video, dove into the challenges of cross-channel and platform measurement, and shared their thoughts on what to consider when looking to buy Premium Video ads programmatically. 

This is a must-watch for anyone wanting to explore the programmatic advertising opportunities of Premium Video in Europe today. 

Moderator: 

• Paul Gubbins, VP, CTV Strategy, Publica 

Speakers: 

• Stephen Byrne, MD Nordics & Executive Director, Smartclip
• Jamie Caras, Executive Regional Director and Head of Commercial Strategy, FreeWheel
• Franziska Lejeune, Enterprise Account Director, MediaMath
• Clara de Rosa, Head of Customer Success, UK, Netherlands & Belgium, Adform

Watch the session recording here