IAB Spain has released their Guide on Data Efficiency, sponsored by GroupM and prepared by one of the working groups of the IAB Spain's Data Commission. As the guide establishes, measuring the effectiveness of the use of data in online marketing campaigns is a key process to determine the success, impact and scope and to determine what works and what does not in advertising strategies. Digital advertising based on data is essential to boost short-term metrics. By collecting and analysing data about user interactions with their websites, advertisements, and other marketing activities, industry professionals can identify patterns and trends that allow them to improve their strategies and increase their return on investment. To see the full guide download below.

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