The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve.

• Emmanuel Josserand, Brand, Agency and Industry Relations, FreeWheel
• Oliver Gertz, Managing Director, Interactation EMEA, MediaCom
• Lisa Kalyuzhny, Senior Director, Advertiser Solutions EMEA, PubMatic
• Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
• Daniel Knapp, Chief Economist, IAB Europe
• Tom Fryett, Head of Programmatic Development EMEA, Omnicom Media Group
• Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group

Watch the video here. 

Watch the other IAB Europe Explains videos:

• What Digital Advertising is
• How Programmatic Advertising Works
• The Opportunities and Challenges of Programmatic Advertising
• The Future Trends Defining the Future of Digital Advertising