On 15th March, IAB Europe hosted an Industry Insider with PubMatic. The webinar was hosted live and you can watch the recording here.

In this Industry Insider webinar with PubMatic, we shared the insights from the new research ‘State of Online Video Advertising in Europe’ and shed some light on formats and the factors affecting buying decisions in the online video programmatic space today. We also hosted a panel of experts diving into how agencies and publishers navigate the video ecosystem and share some predictions for the next 12 months.

Speakers: 

Lauren Evans, Chief Marketing Officer, Spirable at Genius Sports

Katie Coteman, VP, Advertising and Partnerships at Discovery

Bill Swanson, EMEA Strategy Lead at IRIS.TV

Jaidev Kakar, Director of Advertiser Solutions, CTV and OTT, PubMatic

Dave Sandham, Engagement and Operations Director, GroupM

Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe