The deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise reinventing their audience addressability strategy in 2022.

Diving deeper and obtaining insights from publishers in EMEA specifically, this infographic, created by PubMatic, explores the areas publishers are building into their strategies to solve cookieless addressability challenges in 2022.

Download the infographic here to learn more about:

• The current ID offerings and how they work
• The top tactics that have emerged for publishers in EMEA
• Best practices and qualities to look for in vendors to prepare for post-cookie addressability