On 2nd November, IAB Europe hosted an Industry Insider with Magnite.

The webinar was hosted live and you can watch the recording here. 

Brands and their agencies are continuously looking to better understand the newly emerging digital TV landscape. Devices, such as connected TVs, have opened new streaming possibilities and, in the process, changed the way advertisers need to approach their TV strategies.

In this webinar, we looked at new research from Magnite and Statista. Extending upon two research projects conducted in H1 by SpotX and Magnite respectively – this new report provides advertisers with an in-depth analysis of TV viewers in the UK, France, Germany, Italy and Spain, to better understand the markets’ CTV behaviour and trends. We see how CTV has changed the way advertisers need to approach their TV and omnichannel strategies moving into 2022 and beyond.

You also hear from a panel of experts as they discuss this highly relevant topic.

Speakers:

• Edward Wale, Managing Director, CTV- EMEA, Magnite
• Julie Selman, Managing Director, UK & Nordics, Magnite
• Tatjana Ott, Partner Manager, Pluto TV
• Simon Thomas, Audiences Research and Media Investment Management, GroupM
• Tara Kilcoyne, Operations Director, Dentsu International

Watch the session recording here.

Download the CTV report here.