The growth of CTV and our increasingly conscious society has transformed television advertising. Audiences are seamlessly switching between broadcast AVOD services, native OTT platforms and traditional linear TV. Reaching viewers across multiple touchpoints is now crucial for advertisers.
According to Magnite’s latest research, four out of five households can now be reached through a connected TV, a 30% increase from 2020. These CTV viewers are highly engaged and mirror Europe’s richly diverse population.
Magnite’s report “CTV Is for Everyone: Unlocking TV’s New Diverse Audience,” explores CTV’s audience diversity, showcasing how advertisers can best understand the optimal balance of media investment across CTV and linear television. The report includes pan-European analysis, including a granular breakdown for France, Germany, Italy, Spain and the UK.
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