On 15th June, IAB Europe hosted an Industry Insider with Xandr.
The webinar was hosted live and you can watch the recording here.
Synopsis: In an increasingly fragmented supply landscape, access to inventory has become commoditised and buyers struggling to find the most efficient route to reach their desired audience. The loss of the third-party cookie may further accelerate this fragmentation as there will be more reliance on publishers’ first-party data and a dependency on multiple industry identifiers to achieve scale.
In this Industry Insider webinar with Xandr, they share why they believe curated marketplaces should, and will, become a key part of media buying strategies in the future.
You hear how curated marketplaces will make it possible for industry participants to easily build programmatic supply solutions with a broad array of features that combine high-quality inventory, new levels of transparency, and valuable audience and contexts at scale.
You also hear from a panel of experts about how agencies and marketers can successfully reach audiences without third-party cookies, take control of their supply paths, gain transparency and achieve differentiation
Watch the session recording here.
Download the Guide to Demystifying Curated Marketplaces here.
Speakers:
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