2020 was a year like no other - and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. In a time of limited face-to-face contact, the digitisation of communication, culture, and entertainment saw a rapid uptick across all demographics - and this was mirrored in CTV as an increasingly preferred source for content.
Magnite’s research looks at the shift in peoples’ viewing habits across the UK, France, Germany, Italy, and Spain, and identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond.
CTV: The Future Forward full country reports are available for download below:
You can also view a summary infographic of the results across the EU5 here.
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