The annual IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry. The winners are the best of the best from across the region and here we share the case studies of the winning entries to showcase the latest innovations in digital advertising research.

Each case study includes details of the project objectives, methodology, results and industry impact.

Project: Digital Attribution In a privacy driven world
Companies and partners involved: A Danish fitness chain (Client) Hearts & Science (Media Agency) Annalect (Analytics)
Research budget: 50k or less
Awards
• Cross-Media Measurement – Gold
• Data Effectiveness – Gold
• Research Innovation - Silver
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Project: MeMo² introducing THX. – The Future of Cross-media Analytics
Companies and partners involved: MeMo²
Research budget: 50k or less
Awards
• Research Innovation – Gold
• Best Use of Research Budget - Gold
• Cross-Media Measurement – Silver
• Data Effectiveness – Silver
• Audience Measurement - Bronze
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Project: Understanding how the next wave of disruptive AI technology can drive brand growth through higher value consumer experiences.
Companies and partners involved: OMD, 2CV
Awards
• Digital Advertising and Marketing Industry Insights - Gold
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Project: Uniting advertisers' and publishers' universes in one single-source research. From content and ad distribution planning to post-exposure verification.
Companies and partners involved: Gemius and The Polish Internet Research
Awards
• Audience Measurement - Silver
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Project: Viewability & Exposure duration: Which impact on ad effectiveness?
Companies and partners involved: Médiamétrie in partnership with Integral Ad Science (IAS)
Awards
• Brand Advertising Effectiveness - Bronze
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