IAB Europe’s Chief Economist, Dr. Daniel Knapp, provided a deep dive into the trends, developments, challenges and opportunities in digital OOH for advertising including a global and local perspective.

Members can access the event slides recording and content by logging in and scrolling to the bottom of this page.

This edition of the Forum was hosted on 25th February.

IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace.